using social networks for businesses
DESCRIPTION
A discussion on using social network sites (SNS) for businesses. Should businesses use existing SNS or should they create their own branded SNS?TRANSCRIPT
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Using Social Network for Businesses
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Quick Introduction
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Pitstop Café is a board games café near Boat Quay
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It is a place where friends gather
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to enjoy a meal
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and play board games together
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What is the role of social media in the business?
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Corporate blog Online communities
Board games meetups
Online to offline conversion
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First Approach: Branded SNS based on Ning
446 members in 18 months. Started June 2007
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Why Ning and how we get members?
More featuresBetter control & flexibilityPotential for integrated CRM
Link from main sitePhoto widgetInform via service crews
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Second Approach: Using Facebook Page
in 3 months. Started Nov 2008
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Why Facebook and how we get members?
SimplicityViral marketing toolsMore business oriented
Facebook advertisingLink from main sitePosters in cafeTagging of photosInform via service crews
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So what type of SNS is suitable for businesses?(Branded or External)
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Low brand awareness and low ability / desire to engage
Leverage on the user base in existing SNS
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Which social network?
Site analyticsGoogle trendScan email listAsk your customers
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Low brand awareness but high ability / desire to engage
Select base on features requirements. Use existing SNS if possible.
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High brand awareness but low ability / desire to engage
Plan and understand first. Do not just jump in blindly.
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High brand awareness and high ability / desire to engage
Integrate it into the organization CRM initiative
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Baby Center Community
Clean and Clear, Hong Kong
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Swatch Community Club
My Starbucks Idea Dell IdeaStorm
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Some parting thoughts
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Number of community users alone isn’t a useful metric
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Differentiate by intention and not by technology or platforms
SAMESAMEBUT
Different?
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Don’t forget about online to offline conversion
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Think CRMsocial networks are tools
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WeeKeetechnology and board games loverWebsite: www.pitstopcafe.com.sgEmail: [email protected]: 9236 8457
What are your thoughts?