Using social networks as reporting tools

Download Using social networks as reporting tools

Post on 09-May-2015




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  • 1.Social networks as reporting tools

2. tools
Use a people finder
Searches the deep Web
3. Finding sources
Search for key terms on Facebook and Twitter within content of posts
Find user profiles and reach out directly
Seek out user groups
Contact members
Post open messages
Just ask for insight (think Kevin Bacon)
4. tools
Track the conversation over time by searching Tweets
Enter your search at, then click Updates
5. Finding stories
Follow your users
Encourage users to reach out
Ask questions (they dont have to be open-ended)
What issues do you think are important during the next election?
Did the Council make the right decision with the smoking ordinance.
Seek out expertise
Are there any experts out there who understand how road construction works. Call us: 555-5555.
Grab person-on-the-street quotes
Tell us what you have to say about the Lions win. Well print a few responses in next weeks story.
6. tools
Monitor keywords and phrases
Search at or
Use an app such as Hootsuite
7. Give credit
Reward your tipsters
Twitter user Jake White informed the Times of the issue on Facebook last week.
News reader Jack Johnson submitted this photo via Facebook.
Attribute responses from social media
Smith said in a post on his personal Twitter account.
Doe wrote in a comment on the Tribunes Facebook page.
8. Background sources
LinkedIn and Facebook often contain employment histories
Look for common connections to facilitate difficult conversations
Have accounts before you need them
9. Crowdsource content
Ask for pictures and video
Users can upload content to YouTube and send you links
Pictures can be emailed
Items can be posted as fan content on your Facebook page
10. Monitor trends
Stay updated on developing trends
Let others do your research for you
Find experts before you need them