Using Social Networks as Online Marketing Tools

Download Using Social Networks as Online Marketing Tools

Post on 31-Oct-2014




2 download

Embed Size (px)


Bill Balderaz, president of Webbed Marketing, presentation about using social networks like MySpace, facebook, YouTube and Second Life as marketing communication channels.


<ul><li> 1. Social Networks as Online Marketing Tools: New Trends in Social Media Bill Balderaz Webbed Marketing </li> <li> 2. Agenda <ul><li>What is a Social Network? </li></ul><ul><li>Why Social Networks Matter </li></ul><ul><li>Trends in Social Networking </li></ul><ul><li><ul><li>Facebook </li></ul></li></ul><ul><li><ul><li>Twitter </li></ul></li></ul><ul><li><ul><li>Second Life </li></ul></li></ul><ul><li><ul><li>YouTube </li></ul></li></ul></li> <li> 3. What is a Social Network? <ul><li>An online meeting place for consumers and influencers </li></ul><ul><li>to create, </li></ul><ul><li>share and </li></ul><ul><li>interact with </li></ul><ul><li>content. </li></ul></li> <li> 4. What is a Social Network? <ul><li>YouTube </li></ul><ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>LinkedIn </li></ul><ul><li>Amazon </li></ul><ul><li>Technorati </li></ul><ul><li>Flickr </li></ul><ul><li>CitySearch </li></ul><ul><li>Wikihow </li></ul><ul><li>Wikipedia </li></ul><ul><li>Craigs List </li></ul><ul><li>Newsvine </li></ul><ul><li>Yahoo! Answers </li></ul><ul><li>Digg </li></ul></li> <li> 5. What is a Social Network? <ul><li>CGMConsumer Generated Media </li></ul><ul><li>SMMSocial Media Marketing </li></ul><ul><li>WOMWord of Mouth </li></ul><ul><li>Viral Marketing </li></ul><ul><li>Buzz Marketing </li></ul></li> <li> 6. What is a Social Network? </li> <li> 7. Why Social Networks Matter <ul><li> Search, as we know it, is dead with the rise of social networking sites such as Facebook, MySpace, Twitter, Second Life, LinkedIn the next generation of Web users may find what they want by using their social network rather than a search algorithm. After all, the people in your online social network should know you better than a mathematical equation, right? --Glenn Derene </li></ul></li> <li> 8. Why Social Networks Matter <ul><li> Consider how much information you voluntarily provide on your Facebook profile. Now imagine if you could combine that with your Netflix renting and Amazon buying habits. Then throw in the suggestions of your friends and the pages you visit the most often. ..just imagine how accurate a search could be if every time you had a query, the mass of data about you that exists on the Internet could inform the results. --Glenn Derene </li></ul></li> <li> 9. Why Social Networks Matter <ul><li>47% of all respondents said they would go to a social networking site to download coupons or search for gift ideas if those services were available; </li></ul><ul><li>45% said they would visit a social networking site to find out about upcoming sales in stores or discounts on products; </li></ul><ul><li>22% said they would read or write a product review on a blog. </li></ul>--BrandWeek </li> <li> 10. Why Social Networks Matter </li> <li> 11. Why Social Networks Matter </li> <li> 12. Why Social Networks Matter </li> <li> 13. Why Social Networks Matter </li> <li> 14. Why Social Networks Matter </li> <li> 15. Why Social Networks Matter </li> <li> 16. Why Social Networks Matter </li> <li> 17. Why Social Networks Matter <ul><li>The most visited sites on the Internet: </li></ul><ul><li><ul><li>#3 MySpace </li></ul></li></ul><ul><li><ul><li>#4 YouTube </li></ul></li></ul><ul><li><ul><li>#5 Facebook </li></ul></li></ul><ul><li><ul><li>#7 Wikipedia </li></ul></li></ul><ul><li><ul><li>#11 </li></ul></li></ul><ul><li><ul><li>#12 Craigs List </li></ul></li></ul><ul><li><ul><li>#15 Photobucket </li></ul></li></ul><ul><li><ul><li>#20 Flickr </li></ul></li></ul>Alexa, May 2008 </li> <li> 18. Trends in Social Media <ul><li>Social Networks </li></ul><ul><li>Microblogging </li></ul><ul><li>Web 3.0? </li></ul><ul><li>Video </li></ul></li> <li> 19. Facebook <ul><li>Microsoft paid $240 million for a 1.6% stake in facebook </li></ul><ul><li>Facebook is the 5 th most popular site on the Internet </li></ul><ul><li>70 million active users </li></ul><ul><li>40 billion page views per month </li></ul></li> <li> 20. Facebook <ul><li>Facebook applications are hot VC property </li></ul><ul><li>Facebook current valuation? </li></ul><ul><li>Current revenue? </li></ul></li> <li> 21. Facebook </li> <li> 22. Facebook </li> <li> 23. Facebook </li> <li> 24. How can I use facebook? <ul><li>To listen! Your competitors, vendors, customers and prospects are talking about you, right now. </li></ul><ul><li>To build a presence </li></ul><ul><li>To enhance search engine ranking </li></ul><ul><li>To communicate (but not to sell!) </li></ul><ul><li>Start connecting with friends, classmates, neighbors, clients, relatives </li></ul></li> <li> 25. Twitter <ul><li>What are you doing right now? </li></ul><ul><li>Web, IM, Phone </li></ul><ul><li>Real time interaction in one sentence </li></ul></li> <li> 26. Twitter </li> <li> 27. Twitter <ul><li>One million users </li></ul><ul><li>Traffic increased 800% in one year! </li></ul><ul><li>Twitter accounts have monetary value </li></ul></li> <li> 28. Twitter </li> <li> 29. Twitter </li> <li> 30. How can I use Twitter? <ul><li>To listen! Consumers and the media are talking about you in real time, openly and honestly </li></ul><ul><li>To learn about the competition </li></ul><ul><li>To communicate (but not to sell) </li></ul><ul><li>Build your profile and start connecting </li></ul></li> <li> 31. Second Life </li> <li> 32. Second Life <ul><li>Participants, socialize, spend money and sue each other </li></ul><ul><li>With over 13 million registered users, on an average, $1 million is spent each day buying food, clothes, shelter and other virtual products </li></ul><ul><li>38,000 members online at any one moment </li></ul></li> <li> 33. Second Life <ul><li>The Second Life realtor who made more than $1 million real dollars selling real estate </li></ul><ul><li>The Second Life shoe store owner whose real job is selling virtual shoes </li></ul><ul><li>Dell &amp; Sun hold press conferences on Second Life </li></ul></li> <li> 34. Second Life <ul><li>Coke sells Coke in Second Life </li></ul><ul><li>HR Block does taxes </li></ul><ul><li>The National Council offer mental health awareness </li></ul><ul><li>CNN has a SL new bureau </li></ul><ul><li>A real court case over a virtual crime </li></ul></li> <li> 35. Second Life <ul><li>The FBI gambling investigation </li></ul><ul><li>IBMs company meetings </li></ul><ul><li>The Jesuit Order is encouraging priests and followers to join Second Life </li></ul><ul><li>And thousands of small businesses are active! </li></ul></li> <li> 36. How can I use Second Life <ul><li>It is okay to sell here! </li></ul><ul><li>Build your business, market your business </li></ul><ul><li>Become a media darling </li></ul></li> <li> 37. YouTube <ul><li>Total videos uploaded as of March 17th 2008: 78.3 Million </li></ul><ul><li>Videos uploaded per day: over 150,000 </li></ul><ul><li>64 million monthly unique visitors </li></ul><ul><li>Nearly perfect representation of Internet users </li></ul></li> <li> 38. YouTube Tens of thousands of views! </li> <li> 39. YouTube </li> <li> 40. YouTube for small business </li> <li> 41. Cost per impressions can be next to nothing <ul><li>Charlie bit my finger </li></ul><ul><li>The Parodies, imitators and tributes The YouTube Effect </li></ul></li> <li> 42. How you can use YouTube <ul><li>Buy a Flip camera </li></ul><ul><li>Or use PPT to create online demos </li></ul><ul><li>Set up a YouTube Channel </li></ul><ul><li>Start connecting with partners, prospects, clients, coworkers and friends </li></ul></li> <li> 43. Get Social Today <ul><li>Attendance and enthusiasm are half the game </li></ul><ul><li>Dedicate time to making this work </li></ul><ul><li>Bring wine </li></ul><ul><li>Seek first to understand, then to be understood </li></ul><ul><li>The conversation is going on right now, the only decision is if you will be involved </li></ul></li> <li> 44. For more information <ul><li>The Ohio Web Leaders Conference </li></ul><ul><li><ul><li>May 19 th </li></ul></li></ul><ul><li><ul><li> </li></ul></li></ul><ul><li><ul><li> </li></ul></li></ul></li> </ul>