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How to use social networking to benefit your business

• Web design and development

• Graphic design

• Interactive media

• Video

thunder::tech is an integrated marketing agency that provides services in:

• Public relations

• Social media

• Advertising

• Search Engine Marketing (SEM)

About thunder::tech

Why we’re here today

Social networks are online communities which allow individuals to engage and develop relationships with other users through the publishing of content. Popular social networks include Facebook, MySpace and LinkedIn.

Social networking defined

The benefit

Have a strategic plan

Do your homework first.

Have a strategic plan

Remember the purpose of social media – using multi-way conversations to:

• Improve relationships• Create customer engagement• Build community• Recruit employees or brand advocates

Have a strategic plan

When creating a strategy, make sure you have:

• An understanding of the platforms • Knowledge of where your target audience communicates• A dedicated staff member or team to oversee the pages• A daily time commitment

Have a strategic plan

In order to measure success, you have to determine your metrics, which should align

with your business goals.

• Corporate reputation• Conversation• Customer relationships• Web site traffic/ conversions

• Increased awareness• Sales• SEO ranking• Cost savings• Lead generation

Chick-fil-A – Facebook fan page

Put customers first

Be responsive and real.

www.facebook.com/notes.php?id=21543405100#/ChickfilA

Put customers first

Offer a platform for your audience to easily engage with your brand.

Columbus Marathon – Tweet My Time

www.tweetmytime.com

Put customers first

Listen. Starbucks – My Starbucks Idea

www.mystarbucksidea.com

Put customers first

Don’t be afraid to fail.

Ford Fiesta– Fiesta Movement

As of Oct. 2, 2009:• 3 million YouTube views thus far• 500,000+ Flickr views• 3 million+ Twitter impressions• 50,000 interested potential customers, 97% of which don’t own a Ford currently.

- mashable.com

www.FiestaMovement.com

Evaluate success

There is no magic number or equation to evaluate success.

Evaluate success

Qualitative measurement

– interaction, loyalty, feedback • Be a part of the conversation.

• Are you building relationships with your target audience?• Are you participating in conversation?• Are you sharing rather than shouting?

• Know what others are saying about you.• Is conversation surrounding your company increasing?• How does online conversation about your company compare with that of your competitors?• Sentiment – how do positive comments about your company compare with negative comments?

Evaluate success

Quantitative measurement

- sales, new leads

• Is your target audience participating on your online networks?

• How much online activity has taken place as a result of your initiatives?

• Has any conversation led to direct sales?

What you can do

• Begin slowly and realistically• Be consistent• Learn by doing• Make sure your online efforts can be supported by your sales team• Make sure your social media initiatives work in conjunction with your other marketing efforts

…Short-term objectives can have a long-term payoff

Remember…

•Loyalty

• Awareness

• Trust

• Interaction

Questions?

The End

Contact Us

thunder::tech

3635 Perkins Ave., Studio 5

216.391.2255

Web site: www.thundertech.com

Blog: chatter.thundertech.com

Twitter: http://twitter.com/thundertech