using social media to promote your acfe chapter 23 rd annual acfe fraud conference & exhibition
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Using Social Media to Promote Your ACFE Chapter 23 rd Annual ACFE Fraud Conference & Exhibition Orlando, Fla. June 17, 2012. Agenda. Where Should I Be on Social Media? How Can I Get the Most Out of It?. Where is the ACFE & Where Could I Be?. LinkedIn Facebook Twitter YouTube - PowerPoint PPT PresentationTRANSCRIPT
Using Social Media to Promote Your ACFE Chapter
23rd Annual ACFE Fraud Conference & Exhibition
Orlando, Fla.
June 17, 2012
Agenda
Where Should I Be on Social Media?
How Can I Get the Most Out of It?
Where is the ACFE & Where Could I Be?
YouTube
ACFE Insights Blog
FraudInfo Blog
It Really Does Work: Followers
o Hone Your Tone
0
500
1000
1500
2000
2500
3000
TwitterFacebook
It Really Does Work: Impressions
o one Your Tone
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
TwitterFacebook
It Really Does Work: LinkedIn Group Members
o Hone Your Tone
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Group Members
How Can I Use Social Media?
o Promote events, news, photos, meetings
o Network with other chapters, share ideas
o Connect with people interested in your chapter
o Find speakers and subject matter experts
Best Post Practices
o Hone Your Tone
o Social Media Netiquette
o Use Keywords
o Give a Call to Action
o Be Interactive
o Edit/Reread
