using social media to leverage your business (rbc royal bank)
DESCRIPTION
A presentation around Social Business I delivered to the RBC Royal Bank and some of their valued corporate clients in Victoria, BC Canada. Includes some helpful tips and insights to maximize your investment in social media. Beautiful new Royal Bank location in downtown Victoria and I had a great time.TRANSCRIPT
Using Social Media To Leverage Your Business
Sean [email protected]
@SocialMediaSean
Presentation for:
Social Networks (User Base)
• Facebook 1 billion • Twitter 500 million
• Google Plus 400 million • LinkedIn 175 million
• Instagram 80 million • Pinterest 20 million
• Foursquare 20 million • Slide Share 16 million
Social Media Stats 2012
Social Media Stats 2012• 66% of online adults use social networks,
37% use daily (US)
• 800 million+ status updates on FB every day
• FB Users spend an average of 55 minutes/day
• 1 million new Twitter accounts every day
• 340 million tweets every day
How Is This RelevantFor Your Business?
• Most people aren’t using the yellow pages anymore
• They search for products & services online
• 74% will believe a peer review from a stranger vs. only 14% believe an ad
Why Use Social MediaFor Business?
know
TRUST
Why Use Social MediaFor Business?
content
conversation
“In today’s world, cash is still king. But when it comes to social media, content is queen.”
The Do’s and Dont’sof Social Media
Set up a blog and create content
Be only self promotional
DON’T
DO
The Do’s and Dont’sof Social Media
Update your primary social networks at least once per day
Over do it, especially on Facebook
DON’T
DO
The Do’s and Dont’sof Social Media
Follow and network with your professional community
Be afraid to share content from people within your industry
DON’T
DO
The Do’s and Dont’sof Social Media
Customize your posts for each social network
Repost the same content over and over
DON’T
DO
The Do’s and Dont’sof Social Media
Set up metrics to measure the success of your social media
Focus on the short term ROI of social media.
DON’T
DO
The Do’s and Dont’sof Social Media
Train your employees how to use social
media to help grow your business
Cut them off from using social networks
DON’T
DO
The Do’s and Dont’sof Social Media
Be Positive and Professional on Purpose!
Brand Perception = Reality
Take yourself too seriously
DON’T
DO
The Do’s and Dont’sof Social Media
Keep the word sorry at your disposal when you make a mistake
Make excuses. Sorry is free to use and valuable to your brand.
DON’T
DO
The Do’s and Dont’sof Social Media
Say thank-you when people share your content
Be surprised if people aren’t engaging at first
DON’T
DO
The Do’s and Dont’sof Social Media
Use social media to recognize your team and customers
Underestimate the power of public recognition
DON’T
DO
The Do’s and Dont’sof Social Media
Share pictures and video of life at the office/company culture.
Be Boring – Be Creative!
DON’T
DO
Questions??
Thank you!
Sean Charles250-812-3748
@SocialMediaSeanFREE Social Business Consult for Tonight’s Attendees.
Presentation Slides Available. See me for details.