Using Social Media to Enhance Constituent

Services

South Carolina Association of Countywide Elected Executives

2011 Fall Academy AgendaAugust 23rd-August 26th, 2011

Dr. Curtis R. Rogers, Communications DirectorSC State Library crogers@statelibrary.sc.gov

agenda

• Overview (interactive vs. talking head)• Video• Questions & Answers• No scheduled break• Examples • Resources - show and tell• Group Exercises with Review

Bloom’s Taxonomy

• What you’re actually going to be doing today when you learn about new ways of communicating with your communities.

http://youtu.be/fpMZbT1tx2o

What are your first thoughts?

How is local government changing?

http://www.engadget.com/2011/08/11/nypd-creates-social-networking-unit-to-pick-perps-not-poke-them/

http://mashable.com/2011/08/11/manchester-police-twitter/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Mashable+(Mashable)&utm_content=Google+Reader

But how do you find the

time?

Easy answer/difficult to do…

STOP DOING WHAT NO LONGER IS EFFECTIVE

OR WORKS AND CHANGE HOW YOU DO

THINGS!

http://www.statelibrary.sc.gov/

http://www.cdc.gov/socialmedia/

http://blog.hubspot.com

Social Media Resources Exercise

1. In small groups, take ____ minutes to discuss what social media/web 2.0 resources you really like and rely on.

2. Have one person be the note taker and be sure to get the URLs correct if you remember them.

3. One person will from each group will report.

• Profile vs. page vs. group• How is it working for you?• Examples of use (show & tell)• Keeping up with

questions/comments/responding• Q&A

• #hashtags & @signs• How is it working for you?• Examples of use (show & tell)• Keeping up with

questions/comments/responding• Q&A

• Hootsuite – social media management tool• Manage multiple

accounts, schedule tweets and posts.• Tweetdeck (another

management tool)

• Channels, creating videos, uploading, playlists, insights, friends, subscribing…

• How is it working for you?• Examples of use (show & tell)• Keeping up with

questions/comments/responding• Q&A

Review of SC County Government Web Sites for Social Media Logos

(August 2011)County Twitter Facebook Youtube Other

Anderson 200+ 200+ Yes

Aiken 4 accounts 4 accounts No

Beaufort 100+ 80+ Yes

Charleston 600+ 400+ No .TV/USTREAM

Chesterfield No 2,000+ No

Dorchester No No No RSS only

Kershaw No 500+ No

Richland 1200+ 700+ Yes Podcasts

Learning exercise• Think about Social Media, the communities you

serve, and your office workflow.

• In small groups, take ____ minutes to discuss:

1. How to get more involved.2. How to make social media more effective.3. What are your next steps?

• Each group selects a note taker/speaker to report on what was discussed.

• Reports – each group will have 2 minutes to report on your discussion.

Your homework

assignment:

Resources• How to Embrace Social Networking in Local

Government by Pamela Weaver Antil. ICMA press. http://tinyurl.com/3pl4zht

• 5 Objections to Social Media in Government … and their Responses by Kieran Harrop. http://tinyurl.com/43883hz

• DISCUS – South Carolina’s Virtual Library • Use your local public library!

Be flexibleFlickr:Ingorrr

Don’t be hostile to new technology

Flickr:Lara604

Treat new technology like they would.

Flickr:woodleywonderworks

Flickr:whiteafrican

Keep up!

Play & Experiment Flickr:The Lightworks

Flickr:lovelypetal

Thank you!Dr. Curtis R. Rogers,

Communications Director803-734-8928

crogers@statelibrary.sc.gov