using social media to enhace your job search

•  Defini&on of Social Media • Why Use it? •  Create Your Plan •  Expand Your Network •  Build Your Presence •  Keep It Current

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Topics

It’s Huge � Facebook: 1.15 billion ac&ve users � TwiPer: 500 million ac&ve users � LinkedIn: 238 million users � Pinterest: 70 million users � YouTube: 1 billion users (4 billion views per day!) � Blogs: 66 million blogs, 346 million people readers each day

Why use it? It’s Essen&al! � One in five hiring managers conduct background searches using social networks, primarily Facebook (Mashable)

�  25% of all openings are filled through referrals (CareerXroads 2013 Report)

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Geang Started �  Create Your Plan � Do Your Research �  Build Your Presence �  Keep it Current

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Create Your Plan �  Listen to what’s being said in your industry

�  Technora& and Google Blogsearch �  YouTube to see who’s talking about your area of interest �  TwiPer for relevant conversa&ons �  LinkedIn and Facebook for groups and company pages

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Create a Plan, cont. � Define your brand -‐ be consistent

�  Values – What’s important to you? �  Posi&oning – What differen&ates you? �  Visual iden&ty – Colors, style, avatar �  Key messages and voice – What do you want to communicate? Simplicity is key

�  Your story – How you connect in a compelling and authen&c way, making you memorable

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Do Your Research �  Iden&fy the companies you’re interested in �  Search to find people working for these companies

�  LinkedIn Profiles and Company Page – connect with people and join relevant groups

�  Google, Bing, Yahoo search �  Facebook company pages �  TwiPer

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Do Your Research and Connect �  Connect with them!

�  Social media has broken down barriers, messaging someone you’re not friends with is OK

�  Do your homework on the company and the person your contac&ng, crah a message that states your interest, without asking for a job (at first)

�  Eventually ask if there are open posi&ons

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Build a Powerful Presence �  Create a Facebook Page and TwiPer Accounts

�  Complete the profile �  Leverage your branding (colors, avatar) �  FB: Connect with as many friends as possible – you can use your email list to invite people to “Like” you

�  TwiPer: Follow relevant people �  Clean up your exis/ng personal Facebook profile and Twi9er Accounts – Hiring managers WILL look at these

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Facebook Apps for Job Search �  Beknown – Monster’s app provides an easy way for job seekers to search for and apply for jobs without leaving Facebook. The app is fully integrated with Facebook, but enables users to keep their personal Facebook informa&on private.

�  BranchOut -‐ Facebook app that lets you use Facebook for career networking. When you install BranchOut you have the op&on to import informa&on from your LinkedIn profile, so you can easily create a professional profile on Facebook without having to edit your Facebook page.

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TwiPer �  hPp://www.tweetmyjobs.com/ -‐ TweetMyJobs (@tweetmyjobs) is the largest TwiPer job board. It includes 6,500+ ver&cal job channels segmented by geography, job type, and industry.

�  hPp://www.twitjobsearch.com/ -‐ Search for jobs listed on TwiPer with

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Build a Powerful Presence �  Create a content calendar which defines what you’ll post about and when (e.g., Monday, Wednesday, Friday) �  Interviews, how-‐to, new informa&on, Lists, etc. �  Post videos occasionally

�  Create new content regularly � Write brief pieces with lots of visual breaks for people to absorb

�  Images draw people’s aPen&on – at least 1 graphic per post

� Write passionately! 13

Build a Powerful Presence �  Blog -‐ Set-‐up a blog that centers around you exper&se and your passion

� Use Wordpress.org or Wordpress.com (beginners) �  Select a theme (template) that reflects your brand �  Buy an appropriate domain name �  Your “About” page should be about you and your professional background

� Make it easy to comment on your site, easy to subscribe � Use easy to read fonts

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Build a Powerful Presence, cont. �  Post updates on FB and Tweet �  Tweet your blog posts – leverage exis&ng content �  Connect with recruiters on TwiPer �  Comment and ask ques&ons on other blogs to build awareness and establish your credibility

�  Subscribe to blogs that post jobs, e.g., Mashable.com

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Build a Powerful Presence, cont. �  Create a video resume -‐ they serve as a differen&ator in the recrui&ng process

�  Keep it short – 1 to 2 minutes � Describe the value you can contribute to a given posi&on, explain why you’re the best person for the job and talk about your background in a story-‐like format

�  Search on YouTube for “Video Resume” and you’ll see lots of examples

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Pinterest -‐ What is it? � Pinterest is a “virtual pinboard” that lets people share anything and any topic on the web that they find interes&ng and beau&ful – e.g., pictures, quotes, recipes, etc.

� Conceptually similar to social bookmarking sites. � Content is organized in “Boards” and organized in categories.

� Each piece of content is called a “Pin”

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Examples of Pins

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Pinterest is one of the largest social media networks on the web. The network saw +4377% growth between May 2011 and May 2012.

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How to use it �  Pin your resume �  Create a resume pin board �  Follow career experts �  Link to your Pinterest resume (Facebook, LinkedIn) � One more tool for your arsenal

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LinkedIn �  LinkedIn – 80% of employers use for pre-‐screening �  The world’s largest professional network with over 238 million registered members and growing rapidly.

�  Connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportuni&es with a broader network of professionals.

LinkedIn Connec&ons �  2nd degree are friends of your direct contacts. �  3rd degree are friends of friends of your direct contacts. � Generally can't contact 3rd degree directly unless you also know them from somewhere.

�  You can ask for an Introduc&on to start a dialog that might lead to either of you invi&ng the other.

� Or you can simply join a group that they belong to and you'll be able to contact them directly and any other member of the group

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Profiles �  First step in controlling your professional iden&fy online. � Authorita&ve source on your career.

�  Represents your career accomplishments and opens the door to new opportuni&es.

�  Communicates your professional brand. �  Enables people to connect and reconnect with you. �  100% complete profile contains an execu&ve summary, your skill set, educa&on, 3 recent posi&ons and 3 recommenda&ons.

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Profile -‐ Job History � Add at least 3 recent posi&ons. �  If you company isn’t listed, add it. �  Provide details on your responsibili&es. This drama&cally helps improve search results.

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Profile -‐ Educa&on �  Include detail about your formal educa&on. Let’s people you’ve known in the past connect with you.

� Where and what you’ve studied provides insights into your professional exper&se.

� Opens up valuable connec&ons to Alumni, Professors or others with similar backgrounds.

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Profile – Recommenda&ons � Quick way for people to get a sense of your strengths as a professional and for you to help out your connec&ons in a few simple steps.

�  Click on “Asked to be Endorsed” on any posi&on on your profile and select which connec&on can speak to your work at that posi&on.

�  They’ll submit a brief recommenda&on for your approval. �  You can control which recommenda&ons to display by clicking “Manage”

�  3 recommenda&ons required to have a 100% complete profile. 41

Profile – Recommenda&ons �  To recommend the strong work of a colleague or business partner, visit their profile and click “Recommend this person” be sure to include specific details in your recommenda&on.

� An authen&c recommenda&on helps people to get a sense of what it’s like to work with this person.

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48 From Mashable

Inbox �  Center of communica&on �  Take ac&on on messages and invita&ons �  Flag, delete, archive or mark messages as read or unread �  Filter messages by type and sort by name, date, or subject

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Search �  Like Google, enter a keyword �  Search your own connec&ons and groups. �  Find and reconnect with people, or look for new connec&ons by company, exper&se, or educa&on.

�  Filter search results by powerful facets like loca&on, industry, language, and more.

People You May Know � Quickly helps you find people and build professional rela&onships.

�  Find people from the home page or under the Contacts, Add Connec&ons menu item.

�  You can ask someone you recognize to connect, remove someone you don’t know (x) or click through to their profile to learn more about them.

� When viewing the complete list, you can filter by where they work, used to work or where they went to school.

�  You can assess the people you have in common. 60

Groups �  Quickly discover the most popular discussions in your professional groups.

�  Have an ac&ve part in determining the top discussions by liking and commen&ng.

�  Follow the most influen&al people in your groups by checking the Top Influencers board or clicking their profile image to see all their group ac&vity.

�  See both member-‐generated discussions and news in one seang. �  Easily browse previews of the last three comments in a discussion. �  Find interes&ng discussions by seeing who liked a discussion and how many people commented.

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Groups �  Search for your industry or a career keyword, and find a group that fits

your interest. �  Once you’ve been accepted to the group you can share relevant content by

star&ng a discussion or pos&ng a link in the share box. �  Sharing consistently is a good way to quickly iden&fy yourself as an expert

in your field or industry. �  Click on your photo to see your updates as well as what’s changed in the

discussions you’ve started, joined or followed. �  Good way to keep track of discussions most important to you and your

career. �  Aher sharing, check out the newest discussions in the slide show below,

and cast your vote by liking or commen&ng. �  Under each discussion you’ll see the last 3 members who have

commented, click on the headline to see all comments.

Jobs �  LinkedIn Jobs helps you find or fill that next job using the power of your network.

�  Job seekers can u&lize inside connec&ons at poten&al employers to help land their dream job.

� Hiring managers can tap into a network of over 150 million professionals to find the ideal candidate with the specific skill set and experience needed.

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Jobs �  U&lize the advanced job search to take that first step towards that dream job.

�  Along with specific keywords you can tailor your search by specifying an experience level or job &tle to find the right job for your specific situa&on and career goals.

�  Addi&onally, you can refine your search using the following criteria: �  Loca&on �  Experience level �  Date posted �  Title �  Company �  Job Func&on (ex: Wri&ng / Edi&ng) �  Industry (ex: Entertainment)

Jobs -‐ Search �  Jobs that match your search terms and filtering criteria will be returned in

two clickable tabs: �  LinkedIn Jobs: posi&ons posted directly on LinkedIn, including exclusive lis&ngs

�  The Web: posi&ons from partner sites all over the web �  Regardless of the source, LinkedIn will display who in your network can

help you with the posi&on. With LinkedIn you can reach out through your network and find the right person at the company for more informa&on, to answer any ques&ons, or even introduce you to the hiring manager.

�  Once you’ve returned search results, if you’d like to expand or refine your query, click the “refine search results” buPon and make changes without losing the informa&on you’re already entered.

Company Pages �  Central hub where millions of LinkedIn members can go to keep in the loop on company news, products and services, business opportuni&es, and job openings.

�  Also perfect place to start conversa&on with your customers, prospec&ve clients, job seekers, post company updates.

�  Post industry ar&cles and fun facts. �  These updates appear on your company page and also the pages of your followers.

�  Have followers Like your post so it goes viral. �  Analy&cs pages to see ac&vity on the page.

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In Summary �  Cover the basics – 100% complete profile � Get meaningful recommenda&ons �  Post updates �  Join groups � Make connec&ons

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Keep It Current �  Post new content and status updates regularly �  Con&nue to comment on other blogs �  Con&nue to listen to what’s being said out there � Make it easy for people to reach you �  Be confident and consistent

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You’re ready! �  Integrate social media and the tradi&onal approach – add all your social media links to your resume!

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Thank you!

Bridget Gibbons [email protected]

@gibbonsdigital Fb.com/gibbbonsdigital www.GibbonsDigital.com

Slideshare.net/gibbonsdigital

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using social media to enhace your job search

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