using social media to build your business
DESCRIPTION
John Foley delivered "Using Social Media to Build Your Business" at TGI's "Ignite Your Growth event on March 17th, 2011.TRANSCRIPT
Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr
Grow Socially/interlinkONE, Wilmington, MA
Overview
• Social & Mobile Media – generate leads and build relationships
• What’s new with social media and mobile marketing
John Foley, Jr.CEO/CMO Grow Socially CEO - interlinkONE
• Grow Socially, Inc – Support Services
• Online Marketing/Social Media• Plan, Manage, Execute and Measure
• interlinkONE – Software• Enterprise Marketing Management
system • Plan, build, manage, execute and
measure all marketing activities
John Foley, Jr. - Accolades
• Jetsetter Status on FourSquare
• Ranked #16 as a Top CMO on Twitter in 2010
• 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category
• Book titled: “Business Transformation – A New Path to Profit for the Printing Industry” Release Date March 2011 - http://ilink.me/booksite
• One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010
• Inducted into NAPL’s Soderstrom Society in 2010
John Foley, Jr. - Accolades
7,070 Followers
Overview:Walk the Talk, Learn What Needs to Be Done
• Social Media’s Impact
• Best Practices
• Prospecting 101
• Building Your Network
• What does mobile have to do with it?
Oh ya! We are getting Social…
Prospecting 101 / 2011
Prospecting 101:Define your process
• Marketing drives inquiries• Research – inquiries
• Finding them on Social Media
• Lead management• Nurture
• Engage, Offer, Follow up
• Analyze• How are we doing?
Multi-ChannelMulti-Media Campaigns
Email, Direct Mail, Social Media
Provide TargetPersonalized Direct Mail & Landing Pages
Lead ScoreHot, Warm, Cold
Marketing Automation
Prospect / Customer Pool
Inquiry / Leads in Funnel
Lead Nurture Multi Touch Campaign
starts
Automated Marketing
A. Social MediaB. EmailC. PhoneD. Direct MailE. And More
SalesCRM…
Web
Agent Calls
CRM Tool
Sale!
Analytics – Numbers, Money, Leads, Inquiries, Mail vs. Web, and more
Measure, Adjust, Redo!
Marketing to Sales Funnel – 5 Steps
Social
CONTENT SUPPORTS NURTURING
Social Media Prospecting
• LinkedIn• Make connections• Research• Follow folks• Stay in front of your audience• Join in the conversation
• Blog • Post information and possibly comment on
their company blog• Facebook
• Find the friend!• Post the video and someone subscribes
• Twitter • Follow your prospect• Refer to website blog content• Share relevant information
• Website – Polls – Offers – CONTENT (The new King!) Sales reps need content!
Building the Network
• YouTube
• Blog
• Research leads and inquiries • Keep status updated• Take part in discussions/groups• Integrate Social app’s• Register your events • Share your presentations• Share your blog• Post your work experience• Join your company’s network
Profile Plus
http://ilnk.me/6cbf
Researching a Lead or Inquiry
Learn more about them!
Begin the nurturing process!
Take Part in Discussions
• Post your updates in other Groups.
• Ask questions on topical issues of interest to the members.
• Never lose sight that it’s all about social interaction.
Announce Your Events
• It is posted on your profile• It is listed in the event directory• You can invite people to attend — all
through LinkedIn
Share Your Personal or Company Blog
Stay in front of them!
• Connect with the prospect• Stay in front of your prospects• Post your employer • Share:
• Photos & Videos of Work Functions• Tag people who participated
• Share industry & company news on your wall• Connect & Converse • Integrate Social Networks
Company Page / refer it
Stay in Front of Your Prospects: Keep Your Wall Active with Company News
You’ll Show Up in Your Audience’s News Feed!
Share photos & videos, you can even use your phone for this!
• Engage with prospects• Tweet consistently• Follow the prospect and their companies• Use relevant keywords and hashtags • Share relevant content – Think thought leader• Fill your bio with keywords• Don’t hard sell• Find your Prospects
Engage with Prospects- Retweet!
Tweet Often and Relevant! :Don’t have your tweets get lost in the Twitter-feed, thousands of
tweets are posted within seconds.
Fill Your Bio with Keywords
Add Prospects to List
Reminders for Social Media
• Engage – Have the Conversation
• Listen
• Share Content
• Build Relationships
YouTube
• Create your video today
• Create a company/personal channel
• Create videos for:• Describing your services• Event/Product Promotion• Various Team Members• Testimonials & Case Studies
• Tag videos with keywords
Create Your Own Channel
Make it easier for your viewers to find more videos by your company!
Tradeshow Marketing Campaign
• Pre-Event• Introducing
Yourself• What you will
promote• Where booth will
be• Your contact
information
• List reasons to visit the booth
• Show products that will be showcased at event
Tradeshow Marketing Campaign
• During Event
• Interview colleagues and industry experts
• Live footage of show
• Recap of each day
• “10 keypoints I learned today were…”
• What have people been most interested in from your company
Tradeshow Marketing Campaign
• Post-Event• Sales Reps
thanking everyone who stopped by the booth
• Recap of how successful the show was
• If you offered any contests/giveaways during show, announce the winner via video
• Great time to talk about upcoming events
Testimonials & Case Studies
Blog
• Provide useful information about your area of expertise.
• Create content that interests your potential clients. • Publish articles on a regular basis to develop a loyal
and expanding readership• Include links to a “call to action”. • New blog readers will impact your lead generation
efforts.
CRM: Online/Social Intelligence
Name:
Email:
WebSite URL:
Tools
Reminders for Social Media
• Engage – Have the Conversation
• Listen
• Share Content
• Build Relationships
• Contribute to SEO!
Getting MobileYour Prospects are on!
• 70% of daily mobile internet users use social media services including social networks, instant messenger, blogs and forums on their phones as they do on their computer
-Internet2Go.net
2010- Over 1/3 of people own smart phones
-JacobsMedia.com
“Half of US Population to use smartphones by end of 2011”-Asymco.com
What Are They Doing?
So What is Mobile Social Media?
• Social Networks on Mobile Devices
Mobile Phone Apps
• Applications to put on your Smartphone
• Managing multiple accounts
• Social Media Apps • Tools - Hootsuite
Social Media Platforms to Watch
Just as marketers are getting a handle on Facebook, Twitter, and YouTube, new supporting Social Media
tools pop up.
Users “check-in” using their location. Alerts their friends of where they are, earn badges.
What is Mobile Media Marketing
• Channel
• Media
• Network
• Mobile Marketing is marketing on or with a mobile device such as an iPhone or wireless device.
• Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
Why Should You Mobilize
• 250+ million Americans carry mobile phones—over 80% of the nation's population
• Source: CTIA Wireless Association
• Cell phones subscriptions will top 5 billion globally before 2011• Source: International Telecommunication Union
• 4/5’s of teens carry a wireless device, and the majority (57%) view their cell phone as the key to their social life
• Source: CTIA survey, Teenagers: A Generation Unplugged
• YOUR PROSPECTS ARE USING MOBILE DEVICES!
What’s a QR Code?
• 2D Bar Code• Holds more
information• Download QR Code
from App store• Print them on printed
collateral biz cards, posters and more.
QR Codes
=
+ +
Possible Connection
Connect on - www.Facebook.com/johnfoleyjrConnect with me on - www. Linkedin.com/in/johnfoleyjrFollow me on – www.twitter.com/johnfoleyjr
Prospecting…Direct Your QR Codes to Landing Page(s)
Mobile Offers
iFlyMobi.com
Types of Mobile Advertising
Mobilize your content!
iFlyMobi.com
Mobilize your content!
iFlyMobi.com
Mobile Social Media Success
1. Get going
2. Learn the Platforms
3. Establish Your Presence
4. Connect
6. Engage With Your Prospects
7. Be Creative
8. Be Prepared to Adapt
9. Mobile Optimize content if driving folks to it
Wrap Up
• Gather Your Prospects with Social Media
• Nurture Them Through the Sales Funnel
• Connect, Engage and Converse Using the Mobile Phone
Q & A / Contact Me! http://ilink.me/JR
iFlyMobi.com
QRCode