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  • Using Social Media to Build Relationships with International Students

    Kayla Maule, MSOE UniversityKaterina Roskina, China Credential Services

  • 2.789 Billion Social Media Users

  • WHAT SOCIAL MEDIA PLATFORMS

    DO YOU USE WITH INTERNATIONAL STUDENTS?

    What Social Media are YOU Using to Interact with Your International Students?

  • WhatsApp

    EuropeMiddle East

    AfricaIndia

    South AmericaCentral America

  • WeChat/Weixin

    China

  • Sina Weibo/

    China

  • ?

    South Korea

  • Line

    Japan, Taiwan

  • Viber

    Nepal, Bangladesh, Ukraine, Russia

  • FacebookMessenger

    Canada, some Europe, Australia,

    Mongolia

  • Instagram

    Russia, Brazil, Turkey, UK

  • SnapChat

    Europe, Middle East, South America

  • Twitter

    India, Indonesia, Japan

  • Odnoklassniki

    Russia, Ukraine

  • VKontakte

    Russia, Ukraine

  • Social Media and

    RECRUITMENT

  • Recruitment Use of Social Media

    Recruitment Fairs

    - QR Codes Readily Available

    - Creating Contacts

    - Early engagement

    - Connecting Quickly

    Leads Received from Other Sources

  • Social Media and

    ADMISSIONS

  • Admissions Use of Social Media

    Upon Receipt of Applications:

    - Add to Database

    - Engage over Social Media to Encourage Submission of Documents

    - Answer Student Questions in Real Time

    - Gauging English Proficiency

  • Social Media

    POST-ENROLLMENT

  • Social Media Post-Acceptance:

    WeChat/WhatsApp Groups to Engage Accepted Students Involve Current Students to Drive ConversationPost Links to Events/HappeningsSend General Messages- Reinforcing Information Sent by Email- Eliminating Repeat QuestionsKeep Students Engaged and Connected

  • Social Media

    ON CAMPUS

  • Social Media on Campus:

    Checking in, Sharing Arrival/Delay Information

    Information about Meetings During Welcome Week

    Managing Student Flow to the Office by Answering Questions via Social Media

    Alternative to Email for Daily Communication

  • Time Commitment

    85% Prospective Students VS

    15% Current Students

  • TO CHAT OR NOT TO CHAT?

    THE DISADVANTAGES OF USING SOCIAL MEDIA

  • Parents and Social Media

    - Parents Engaged =

    Students Enrolled? - Dispelling Myths & Educating

    - 2ND Layer of Defence- Keeping Parents Posted without Violating FERPA

  • Summary

    Different Social Media for Different Countries of Origin Social Media in Recruitment: Forging Relationships, Accessibility Social Media in Admissions: Encouraging Submission of Documents and

    Answering Questions Social Media Post-Acceptance: Engaging, Informing, Reinforcing, Utilizing

    Current Students Social Media on Campus: Updates, Meeting Reminders, Managing Student

    Flow, Reinforcing Emails Disadvantages of Social Media Engagement: Unrealistic Expectations, Lack

    of Boundaries Parent Engagement via Social Media: Building Relationships, Keeping

    Posted, Utilizing Parental Influence