using social media in your job search

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An overview to social networking sites & their usage for job search. The target audience for this presentation are individuals in career transition or newcomers to Canada - most without profiles on social networking sites. Although this has been delivered as a workshop - it is best delivered as a series with both classroom and computer instruction time. Please contact me at socialwisdom.ca for more information.

TRANSCRIPT

  • How to use social media in job search Laurie Dillon-Schalk, owner & chief social strategist, Social Wisdom Social Wisdom is a Toronto based digital marketing agency helping firms use social media and the web wisely creating better relationships and business results. October 2009
  • Agenda
    • Introductions
    • The Rise of Social Media
      • Definition
      • Impact on business, relationships and networking.
      • How recruiting has changed in 2009
    • How social are you?
    • Personal branding pros & cons of social networking
    • Overview of the top social networking sites & recommended actions
    • Questions & Answers thru-out & at end of session
  • What is social media?
    • Wikipedia:
    • social media is a shift in how people discover, read and share news, information and content . transforming monologues (one to many) into dialogues (many to many)
    • Simplified there are many types of social medias:
    Modified from BigBig designs classification, Cynthia Closkeys Six Types of Social Media Sites Wikipedia Ideajams Wikis & Communities Twitter Wordpress Typepad Itunes podcasts Delicious Digg StumbleUpon Youtube Flickr Picasa Facebook Linkedin Myspace Micro-blogging Blogs & Podcasts Social Bookmarking Media Sites Social Networking Sites
  • At the moment, most people think of social networking when they think of social media Canada is the third highest nation for internet penetration (84.5%) (ref) Facebook 7/10 Canadians have a profile! Twitter usage is estimated to be 14% but is growing exponentially. Overall, U.S. visits to social networking Web sites rose 62 percent from September 2008 to September 2009 (ref) E-marketer.com sourced from comScore Media Metrix, June 2009
  • Social Networking refers to the sites that allow easy connection between people. Other people around the world Other co-workers around the world Other co-workers in your country Co-Workers Friends Aaron Kim, formerly IBM, Social Tagging and Folksonomy Summit June 14-15, 2006 Southbury, CT You Jim Mary Your manager Jims manager Susan John Helen Roberto Akira Chris Peter Frequent e-mails Infrequent e-mails Social Media
  • How do humans manage relationships? 150 Dr. Dunbars number 130 Average no. of facebook friends 7- 10 Direct, one way relationship 5 Reciprocal, 1:1 relationship Dr. Dunbar is British Anthropologist who studied group sizes. He states that the maximum size of a stable network of relationships for humans is 150 people. But most people have small personal networks. Social networking allows people to get closer to Dunbars number by making it easier to manage more casual relationships than ever before.
  • So.. How did we get here? Lauries history lesson
  • Its 2005 : Blogs emerge, the internet is used everyday and for major decisions
    • Over 79% of US adults using the internet with 44% of adults using the internet everyday
    • 45% claim the internet helped them make major decisions
      • Training for a career
      • Help with a major illness or medical condition
      • Choose a school or college for yourself or child
      • Find a new place to live
      • Change jobs
    • Why is the internet used? Because users can connect with other people for advise or sharing valuable experience .
    Horrigan, John and Lee Raine. The Internets Growing Role in Lifes Major Moments. Pew Internet & American Life Project, April 19, 2006, http://www.pewinternet.org/Reports/2006/The-Internets-Growing-Role-in-Lifes-Major-Moments.aspx , accessed on June 23, 2009.
  • Its 2005 : Blogs begin impacting businesses and industries [Blogs are].. simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours. - Stephen Baker and Heather Green, Blogs will change your business, Business week, http://www.businessweek.com/magazine/content/05_18/b3931001_mz001.htm , published on May 2, 2005
    • Within 1 hr of the London bombings, there were more than 1300 blog posts on the event prompting the BBC to admit
    • We dont own the news any more
            • - Richard Sambrook, Director, BBC World Service and Global News Division. October 2005.
  • Now its 2006 - 8 -- So whats happening in the market that is contributing to social media rising in its importance?
    • E-mail Overload -- E-mail has become the bane of some peoples professional lives Michael Arrington, Founder of TechCrunch, Quoted in NY Times April 20 , 2008
      • Social Networking Sites (SNS) offer protected email. The lack of spam and fewer messages mean that messages are more likely to be read.
    • Old media trust issues : Levels of trust are highest for consumer recommendations and opinions and for online medias (websites and email) and lower for newspapers, magazines, tv, radio, etc.
  • Now its 2009 , social media is REVOLUTIONIZING the world of recruiting
    • Better recruits: Employers are more satisfied with the quality of candidates from employee referrals and social networks than those from job boards.
    • Cheaper: Social Networks are cheaper than large placement firms.
    • Faster: Social Networks streamline the process making it faster to placement.
    • Consider - some say that the future of hiring will be that companies only hire someone who can be referred.
  • Indeed in 2009 the majority of recruiters or human resource professionals turn to social networking for candidate selection. (US based data)
    • Human resource professionals are using a variety of online sites to research candidates:
        • 76% LinkedIn
        • 67% Search engines
        • 44% Facebook
        • 21% Twitter
    • Please note: 24% of candidates disclose their social networking presence when applying for a job.
    Surveyed recruiters respond: Please note all of the above social networking tools are free to join and use.
  • And yet, not all those looking for a job are using social media to get one. http://www.pewinternet.org/Reports/2009/Generations-Online-in-2009/Generational-Differences-in-Online-Activities.aspx?r=1 Weve got a big problem Batman
  • Are you socially savvy? Modified from: http://afinanceguy.com/2009/06/18/social-media-tutorial-facebook-twitter-linkedin-blog-readers-personal-branding/
    • Tweet & re-tweet min. once every two days
    Do you have a twitter account? (and use it) Social Networks Does it include Are you on Facebook?
    • Photo up, privacy settings set to friends only
    • 25+ contacts
    Are you on Linkedin?
    • Profile is 100% complete
    • Min 50+ contacts
    • Min 4 referrals (from at least two recent jobs)
    • Belong to 3+ groups
    • Answer questions
    • Privacy settings open
    Are you googleable? (I can find you)
    • Top page results (put your name in )
    • All positive information
    Do you read blogs?
    • Yes do you have an RSS feed? Do you read up on employees from companies you like?
    Do you comment on blogs? Do you have a blog?
    • Post min once a week
  • Personal Branding taking care in how you present yourself
    • What is a brand?
    • A brand is who you are and the sum of all the interactions and experiences that you give as perceived by others .
    Marketing = what you say and do Branding: As perceived by me. Hmm.. Excellent painter but whats with the ear?
  • Top 3 things that make hiring managers dismiss a candidate based on what they find on google or facebook:
    • 41% of candidates posted information about them drinking or using drugs
    • 40% of candidates posted provocative or inappropriate photographs or information
    • 29% of candidates had poor communication skills
    • Survey by Careerbuilder.com, surveying 3,169 hiring mgrs June 2008
    • http://sev.prnewswire.com/workforce-management/20080910/AQW02510092008-1.html
  • Four things for you to do:
    • Google yourself.
      • Put your name in quotations, search for your images, remove tags on unwa