using social media in your job search

EffectivelyEffectivelyUse Social Media Use Social Media

in Your Job Search in Your Job SearchPresented by: Loren King ShieldsPresented by: Loren King Shields

Effectively Use Social Media in Your Job SearchEffectively Use Social Media in Your Job Search

About the PresenterAbout the PresenterLoren King ShieldsLoren King Shields 15 years in Human Capital Space15 years in Human Capital Space

• Founder and PrincipalFounder and Principal - T.A.T.E. Consulting Services - T.A.T.E. Consulting Services

• Director of Recruiting & FulfillmentDirector of Recruiting & Fulfillment - GPalmer Assoc - GPalmer Assoc

• Specializes in creating innovative solutions that merge Specializes in creating innovative solutions that merge Technology, Marketing and OperationsTechnology, Marketing and Operations to to increase increase Market ShareMarket Share while while growing top-linegrowing top-line Revenue and Revenue and bottom-line Profitabilitybottom-line Profitability

• Advisor to industry leadersAdvisor to industry leaders including Monster, including Monster, CareerBuilder, Google, LinkedIn and FacebookCareerBuilder, Google, LinkedIn and Facebook


Social MediaSocial Media

Blah, Blah, BlahBlah, Blah, Blah

Learn the Learn the LandscapeLandscape

I have I have experienceexperience, ,

and a and a resumeresume,,

and and I’m not a KidI’m not a Kid..

So Why Should I Care?So Why Should I Care?

Click Here to See Why!Click Here to See Why!


Job Search / Career Change Job Search / Career Change

Social Media ProcessSocial Media Process

Find Find Your Your TargetTarget

Determine which Determine which Social Media Social Media resources are resources are important, and learn important, and learn how to use themhow to use them

Manage and Monitor Manage and Monitor relevant resources relevant resources using tools that will using tools that will minimize time and minimize time and maximize reachmaximize reach

Establish Establish Your Expertise Your Expertise BEFORE BEFORE Applying for Applying for JobJob

Setup and Maintain Setup and Maintain Profiles on relevant Profiles on relevant social media resourcessocial media resources

Identify relevant JobsIdentify relevant Jobs

Establish Establish SurveillanceSurveillance

IMPRESSIMPRESS then then APPLYAPPLY

Plant Plant Your FlagYour Flag

Learn the Learn the LandscapeLandscape



So Where Do I Start?So Where Do I Start?Learn the Learn the LandscapeLandscape


Now I Care…Now I Care…

So Where Do I Start?So Where Do I Start?Learn the Learn the LandscapeLandscape

• LinkedIn: Top Resource for Professionals

• Facebook: Most Frequently Visited Site

• Twitter: Direct Messaging with decision makers

• Foursquare: Know Where they are and Why

• YouTube: Opportunity to message differently

http://www.foursquare.com/

http://www.twitter.com/

http://www.linkedin.com/

http://www.facebook.com/

http://www.youtube.com/


Setup & Maintain Profiles on RelevantSetup & Maintain Profiles on RelevantSocial Media Resources Social Media Resources

Brand Brand ManagementManagement

R - Who do the contacts in your professional network know?

R - How can you benefit by knowing them?

R - What jobs are available in your market / at target companies?

UVP - Access to the real decision makers in the hiring process.

UVP - Insight into career history and path of current employees.

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AI - Profile focus on major achievements (NOT online resume).AI - Profile focus on major achievements (NOT online resume).7

AI - Recommendations are critical / Get new ones a regular basisAI - Recommendations are critical / Get new ones a regular basis8

AI - “Connect” with Hiring Managers and Key Influencers.


http://www.linkedin.com/




R - What does the target company’s culture look and feel like?

R - What projects and initiatives are ongoing / technologies used?

R - What jobs / opportunities are available?

UVP - Info on what the real decision makers care about.

UVP - Chance to identify interpersonal areas of commonality.

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AI - “Like” Influencers and Pages / Groups of target companiesAI - “Like” Influencers and Pages / Groups of target companies7

AI - Identify and “Attend” relevant target company Events.AI - Identify and “Attend” relevant target company Events.8

AI - Keep your Page professional / mainstream while job hunting.


http://www.facebook.com/




R - What’s going on in the market and inside target companies?

R - What’s the industry buzz about relevant technologies?

R - What jobs are available in the market and at target companies?

UVP - Insight on what the real decision makers care about.

UVP - Info Companies consider important enough to share.

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AI - AI - Retweet relevant messages from targets.7

AI - AI - Keep your Tweets mainstream while job hunting.8

AI - “Follow” the Accounts of target companies and contacts.


http://www.twitter.com/




R - What locations does your target contact / company frequent?

R - What industry events does target contact / company frequent?

R - What career / job fairs are happening in the market?

UVP - Insight into where decision makers are and what they do.

UVP - Opportunities to meet influencers at target companies.

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AI - AI - CheckIn from industry events and professional activities.7

AI - AI - Keep your CheckIns mainstream while job hunting.8

AI - “Friend” the Accounts of target companies and contacts.


http://www.foursquare.com/




R - What do target companies have to say about themselves?

R - Which videos do Industry Influencers consider important?

R - Who’s hiring / what’s happening in your marketplace?

UVP - Insight into what is going on in your industry.

UVP - Highly effective way to demonstrate your insider knowledge.

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AI - AI - Share / Favorite videos from targets companies / influencers. 7

AI - AI - Keep your Videos mainstream while job hunting.8

AI - “Subscribe” the Accounts of target companies and contacts.


http://www.youtube.com/


Manage and Monitor Relevant Manage and Monitor Relevant Social Media ResourcesSocial Media Resources

Minimize TimeMinimize Time Maximize ReachMaximize Reach

SCENE

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Resource Management ToolsResource Management Tools TweetDeck Minimizes TimeTweetDeck Minimizes Time

Monitor activity Monitor activity andand view view real-time updates real-time updates forfor all of all of your Connections your Connections acrossacross multiple Social Media multiple Social Media resources resources fromfrom one place one place

HootSuite Maximizes ReachHootSuite Maximizes Reach Post messages Post messages andand send send updates updates acrossacross multiple multiple Social Media resources Social Media resources inin one step one step fromfrom one place one place

Monitor Monitor Social Media Social Media

usingusingTweetDeck.comTweetDeck.com

Manage Manage Social MediaSocial Media

usingusingHootSuite.comHootSuite.com


http://www.tweetdeck.com/

http://www.hootsuite.com/

http://www.hootsuite.com/

http://www.tweetdeck.com/


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Identify Identify Relevant Relevant

Jobs Jobs Setup Search AgentsSetup Search Agents via Indeed and via Indeed and Review Agents DailyReview Agents Daily to Find Potential Jobs to Find Potential JobsLocate / Locate / Connect with ManagersConnect with Managers and Influencers and InfluencersReview Review Mgrs / Influencers Social Media ProfilesMgrs / Influencers Social Media ProfilesReview Review Mgrs / Influencers Social Media NetworkMgrs / Influencers Social Media NetworkPare Down Potentials to Pare Down Potentials to Develop Target List Develop Target List

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Find Find Your Your TargetTarget


Mgrs / InfluencersMgrs / Influencers

Join GroupsJoin Groups

““Fan” PagesFan” Pages

““Friend”Friend”

Follow FeedsFollow Feeds

DistributeDistribute Relevant Relevant

ContentContent thru thru

Social Media Social Media

NetworkNetwork

Articles, Videos, Articles, Videos,

Blogs, CommentsBlogs, Comments

Customize Customize

Resume to Resume to

Position using Position using

keywords, and keywords, and

terms from terms from

Social Media Social Media

Mgrs / Influencers Mgrs / Influencers Relevant ContentRelevant Content

““Like” / “Share” Like” / “Share”

ReTweetReTweet

Check-InCheck-In

FavoriteFavorite

Notify Notify

Connection of Connection of

Interest in Interest in

PositionPosition

Establish Your Expertise Establish Your Expertise BEFOREBEFORE Applying for Job Applying for Job

IMPRESSIMPRESS then then APPLYAPPLY

Apply to Apply to

Job via Job via

Listed Listed

ProcessProcess


About the PresenterAbout the PresenterLoren King ShieldsLoren King Shields

Connect with MeConnect with Melinkedin.com/in/lorenkingshieldslinkedin.com/in/lorenkingshields

facebook.com/lorenkingshieldsfacebook.com/lorenkingshields

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foursquare.com/user/lorenkingshield foursquare.com/user/lorenkingshield (no s)(no s)

youtube.com/user/lorenkingshieldsyoutube.com/user/lorenkingshields

http://www.linkedin.com/in/lorenkingshields