JOB SEARCH FOR MARKETING

STUDENTS

How social media can help you land that job interview

Dr. Ana Isabel Canhoto

www.anacanhoto.com

@canhoto

2

Job interviews

© Ana Isabel Canhoto 2014 www.anacanhoto.com

Three key questions:

1. Can you do the job? => Strengths

2. Will you love the job? => Motivation

3. Can we tolerate working with you? => Fit

3© Ana Isabel Canhoto 2013 www.anacanhoto.com

Source: http://www.forbes.com/sites/georgebradt/2011/04/27/top-executive-recruiters-agree-there-are-only-three-key-job-interview-questions/

4© Ana Isabel Canhoto 2014 www.anacanhoto.com

5© Ana Isabel Canhoto 2014 www.anacanhoto.com

6© Ana Isabel Canhoto 2014 www.anacanhoto.com

• Online CV• Is it updated? Does it

show case your skills and ability?

• Professional photo• Strong summary section• Think what employers

are looking for• List volunteer

experience• Recommendations

• Different from endorsing

More: http://jobsearch.about.com/od/linkedin/ss/linkedin-profile-tips.htm

7© Ana Isabel Canhoto 2014 www.anacanhoto.com

• Share interesting links, ask questions, comment…

8

Identity

© Ana Isabel Canhoto 2014 www.anacanhoto.com

9© Ana Isabel Canhoto 2014 www.anacanhoto.com

• Ongoing conversation• What drives you? What catches your attention? Are you

alert?

• Public conversations• Don’t just RT; create content, too• Show case your personality

• Professional photo• Craft your short bio

• Link to more information about you

• Develop your network• Follow industry experts

More: http://mashable.com/2013/02/09/twitter-job-search/

© Ana Isabel Canhoto 2014 www.anacanhoto.com

© Ana Isabel Canhoto 2014 www.anacanhoto.com

© Ana Isabel Canhoto 2014 www.anacanhoto.com

© Ana Isabel Canhoto 2014 www.anacanhoto.com

14

Reputation

© Ana Isabel Canhoto 2014 www.anacanhoto.com

© Ana Isabel Canhoto 2014 www.anacanhoto.com

JOB SEARCH FOR MARKETING

STUDENTS

How social media can help you land that job interview

Dr. Ana Isabel Canhoto

www.anacanhoto.com

@canhoto