Use of Social Media for Insurance Industry

A Case Study of Optima Insurance Brokers

About Optima Insurance Brokers

Optima was one of the first players to enter the insurance sector in an organized way when it was opened to private participation in 2000. They are one of India’s leading Insurance Intermediaries with their Head Office in New Delhi. They have a national presence through their offices in Delhi, Mumbai, Bangalore, Hyderabad, Chennai and Ludhiana. They are a team of more than 150 accomplished professionals and are geared to handle the most complex insurance needs of their clients.

Services Required

OPTIMA INSURANCE BROKERS wanted their venture 5policy (www.5policy.com) , which was a B2C wing of the company to be more visible and reach a wider audience. 5policy.com offered 5 different types of insurances to its customers and they were looking for a digital medium to regularly let people know about their insurance offerings.

Social Media is a great way to reach you targeted audience and to get your company’s message and offering across to a large number of audience. Hence we decided to use Social Media to improve their brand image

The Plan

We decided to use primarily Facebook

to reach out the targeted audience

We decided to carry out a 3 month

social media campaign on

Facebook

Social Media is a great way to

improve your brand image and reputation

Month 1: Getting the

facebook page active by posting quality content.

Month 2: Using Paid ads to

drive traffic on the page to reach to new

targeted audience

Month 3: Running Contest

Campaigns to increase page activity and to interact with fans

About OasisM Consulting Private Limited

OasisM Consulting Private Limited was set up by Hara Prasanna Naik, an alumnus of the prestigious IIM Calcutta and N.S.I.T, New Delhi.

The company aims to provide Technology Solutions to its clients. In this growing era of modernization and competition, it is important for companies to adapt themselves to the latest technology for better efficiency and productivity of their company.

Services We Provide

Although we work across a vast segment in the technology sphere, we have divided our services into 4 major categories:

- Website Design and Development – From developing simple static websites to a highly dynamic websites, we can provide you with excellent services. We also help our customers to conceptualize the ideas and put together a strong team to carry out the work.

- Graphic Designing – Starting a new company or redefining you brand identity? We can help you in designing all your company collaterals that include Los, Brochures, Flyers, Visiting Cards, Envelopes, Letterheads, Brand Guideline Documents, etc

- Internet Based Marketing – We have a good experience of running Pay Per Click Campaigns, Social Media Management, Search Engine Optimization, Emailer and Bulk SMS campaigns. We help in executing, optimizing and analysing your campaigns to continuously help in improvement of your campaigns as per our clients budget.

- Other Technology Based Solutions – If you are looking for a customised solutions ranging from ERP Solutions to Call Centre Based Services, we can help you with that too. Let us know your requirements and we would be more than happy to get you out of that problem.

Contact Details

OasisM Consulting Private Limited

238, Udyog Vihar Phase – IV,

Gurgaon, Haryana – 122016

Ph: +91-8130445442

Email: sales@oasism.net