2

QUESTIONS

@bryankorourke

WHY WHEN WHAT HOW

USING SOCIAL MEDIA TO ITS GREATEST POTENTIAL

CAN’T MAKE A SILK PURSE OUT OF A SOW’S EAR

NO SILVER BULLET EITHER

7@bryankorourke

NEW PARADIGM OF MARKETING

The process by which a firm profitably translates customer needs into revenue. 

Mark Burgess

Marketing

14 States Of Marketing heidicohen.com/hot-marketing-tips/

“IF WE REALLY WANT TO REINVENT ITS GOING TO TAKE SOME

PERSONAL RISK.”

http://heidicohen.com/marketing-definition/

72MARKETING

definitions

11@bryankorourke

MARKETING IS CUSTOMER EXPERIENCE - DENISE LEE YOHN

12

13

14

#IHRSAINSTITUTE

Digital Transformation

15

16

INTEGRATION OF SM ENHANCES JOURNEY

Driving Membership Sales & Retention By Embracing Mobile Technology & Trends | www.bryankorourke.com

A New EcoSystem

Driving Membership Sales & Retention By Embracing Mobile Technology & Trends | www.bryankorourke.com 17

Interconnected Themes From The Future Of

Health Clubs

INTEGRATION OF SM ENHANCES MEMBER JOURNEY Omni Channel Technology Platforms

In getting you dinner info now.7:30 at http://www.osteriamozza.com/LA/home.cfm

18

BUILT IN SOCIAL

120M Users

In getting you dinner info now.7:30 at http://www.osteriamozza.com/LA/home.cfm

19

BUILT IN SOCIAL

NEED TO MARKET AND EXECUTE IN THE WORLD WE LIVE IN

DIGITAL PLATFORMS ARE NOT JUST ANOTHER DISTRIBUTION CHANNEL

FOR ONE WAY COMMUNICATIONS

22

Online Opinion Now Eclipses Offline

Relationships

http://fleishmanhillard.com/2012/01/news-and-opinions/2012-digital-influence-index-shows-internet-as-leading-influence-in-consumer-purchasing-choices/

23

bryankorourke.com

24

IF YOU DON’T CARE ENOUGH YOUR BRAND WILL DIE.

80% OF YOUR FUTURE REVENUES WILL COME FROM 20% OF YOUR

EXISTING MEMBERS

IMPROVING YOUR RETENTION JUST 5% CAN IMPACT YOUR PROFIT

BY 80% OR MORE

27@bryankorourke

WE ARE IN THE HUMAN CONNECTION BUSINESS

“A PROCESS OF THE WORK SO MANY PEOPLE ARE IMPATIENT AND UNWILLING

TO DO”

29bryankorourke.com

30

31

MAKE A PLANMANY FAIL TO INTEGRATE DIGITAL AND SOCIAL

INTO THEIR OPERATIONS AND MARKETING

#BASICS

INVOLVE TEAM, MEMBERS & COMMUNITYSOCIAL MEDIA POLICY: http://www.bryankorourke.com/journal/2011/6/26/do-you-

have-a-social-media-policy-for-your-organization.html

#BASICS

DEFINE OBJECTIVES & COMMUNICATION STRATEGIES

35See The GGFA Best Practices Video http://youtu.be/V2OiSUFPPN8

DEFINE OBJECTIVES & COMMUNICATION STRATEGIES

36

Suceess

DEFINE OBJECTIVES & COMMUNICATION STRATEGIES

37

FOLLOW - RESOURCES @savysexysocial

38

FOLLOW - RESOURCES @garyvee

39

FOLLOW - RESOURCES @bryankorourke

http://www.slideshare.net/Bryankorourke

8 2

SELECT AND PROPERLY SETUP PLATFORMS

41

DIFFERENT PLATFORMS DIFFERENT METHODS

It’s Native

43

45 Tips And Tricks For Facebook http://www.wordstream.com/blog/ws/2014/01/30/facebook-advertising-tips#.

44

56 Ways To Market On Pinterest http://www.copyblogger.com/pinterest-marketing/

45

52 Tips For Marketing On Instagram http://blog.wishpond.com/post/59612395517/52-tips-how-to-market-on-instagram

46

CREATE & CURATE CONTENT

16 FREE TOOLS http://blog.hubspot.com/marketing/free-content-

marketing-tools-list

TOOLS CANVA

It Doesn’t InterruptCREATE & CURATE CONTENT

It Doesn’t Make Demands (Often)

CREATE & CURATE CONTENT

It Leverages Pop CultureCREATE & CURATE CONTENT

It’s MicroCREATE & CURATE CONTENT

SHARE & ENGAGE

54@bryankorourke

55@bryankorourke

Integration

56

USE TOOLS THAT MAKE IT EASIER

57

TOOLS THAT MAKE IT EASIER

How

58

59

TOOLS THAT MAKE IT EASIER

How

SHIFT RESOURCES AND STRATEGIES

EVALUATE PAID @savysexysocial

62@bryankorourke

Campaign Examples

63@bryankorourke

Consistent Message

64@bryankorourke Consistent Message

65@bryankorourke

Consistent Message

66@bryankorourke

Contest : Consistent Message

67@bryankorourke

Contest - Consistent Message

68@bryankorourke Not Optimized Message

69@bryankorourke

Aug 2014 376K Views - 740 Followers

Not Optimized Message

70@bryankorourke

March 2014 550K Views - 1,037 Followers

Not Optimized Message

71

Claim Update & Monitor Your Accounts

@bryankorourke Not Optimized Message

72

http://blumenthals.com/blog/

@bryankorourke

Social Local Search This Is Important

73@bryankorourke

Campaign Content Examples

74@bryankorourke

Consistent Message

75@bryankorourke

Excellent Engagement

76@bryankorourke

Campaign Content Examples

77@bryankorourke

All Platforms Covered

By Embracing New Approaches You Can Have A Bigger Difference.

I Promise...

79

QUESTIONS

@bryankorourke

@bryankorourke | bryankorourke.com bryankorourke@gmail.com

all presentation content is or will be available slideshare.net/bryankorourke