Using Social Media For

Networking

Barry Nadler - Social Media Director

Agenda

• What is social media?

• What is your goal?

• Develop a Personal Action Plan

• What this chapter doing to assist you?

WHAT IS SOCIAL MEDIA?

Medium

• Mobile• Video• Blogs• Comments• Posts

Platform

• LinkedIn• WordPress• YouTube• Facebook• SMS/Text

Channel

• Blog• YouTube

Channel• Facebook Page• LinkedIn Profile

Strategy Tactics Weapons

WHAT’S YOUR GOAL?

Identify

• Drivers for success

• Campaign objectives

• Specific desired outcomes

SMART

SpecificMeasurableAttainableRealisticTime-bound

PurchaseRegular Use

Trial

Desire

Liking

Interest

Awareness

Social Media

What is the

Brand of

YOU?

PERSONAL ACTION PLAN

FrequentProfessional

Infrequent

Casu

al

1. Search Engine Optimization (SEO) your site– Google, Yahoo, Bing, etc.

2. Launch a blog– Best & easiest– Wordpress, Blogger, Drupal

3. Post blog articles on a regular schedule– 2-3 times per week

10-Step Action Plan

4. E-mail newsletters/whitepapers or articles that share expertise– Want a list? Create a crash course or

something your market needs

5. Upload content to Flicker, Picassa, comment on blogs, LinkedIn, etc.

6. Produce a video on YouTube– Does not need to be high quality or top notch

10-Step Action Plan

7. Create a YouTube channel and add more videos

8. Use TubeMogul– Distributes to other video channels– YouTube, Viddler, Vimeo

9. Consistently keep adding content to each item already going

10.Promote, Promote, Promote

10-Step Action Plan

• Squidoo Lenses• Add social bookmarks to your blog and

web site• Set up Google Alerts• Use TweetDeck or Hootsuite to tie Twitter,

Facebook, and LinkedIn together

Other Things You Can Do

• Twitter Followers• Facebook Fans• Comments• Social Bookmarks• Page Views• Inbound links• Click-throughs

• Leads• Downloads• Likes• Growth Rate of Fans• Online mentions• Bounce Rate• Google Page Rank

Measuring Success

• Google Page Rank• Google Analytics• Alexia• Technorati• YouTube Analytics• LinkedIn Analytics• Facbook Analytics• Wordpress Analytics• Compete.com – competitor research

Measuring Tools

WHAT ARE WE DOING FOR YOU?

• Comment and post• Be part of the community• Share your professional efforts and

achievements with group• Explore job postings

• Author Articles• Comment as part of the community• Learn about– Other members– Local businesses– Orlando industries– CPLP information and shared experiences

• Know when posts occur on other platforms• Learn about upcoming events and RSVP• Share photos• Promote yourself

• Eventually, we want to have a channel for localized content

• Know when posts occur on other platforms• Learn about upcoming events

• Show Respect• Be Responsible• Show Integrity• Be Ethical• Add Value

Being a Good Cyber Citizen

SUMMARY

• What is social media?• What is your goal?• Develop a Personal Action Plan• What this chapter doing to assist you?

Closing

• Get ten things done versus getting one done perfectly

• 5-10 tasks daily– 1-2 tweets– Answer a question– Post a comment or two

How To Start Tomorrow

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