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Using Social Media Effectively
Heather Yeo, MD, MHS
Assistant Professor of Surgery and Healthcare Policy and Research
@heatheryeomd
Disclosures
I am a medical consultant for Survivornet
90% of US adults use the
internet daily
90% of US adults use the
internet daily
72% use for health info
90% of US adults use the
internet daily
72% use for health info
36% to research a specific
medical condition
90% of US adults use the
internet daily
72% use for health info
36% to research a specific
medical condition
87% of physicians (26-55yo)
use social media
2/3 of Americans get their news on social media.
8 PEW 2018
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What is social media?
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What is social media?
SHARE
INFORMATION
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What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
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What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
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What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
DISSEMINATE
RESEARCH
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What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
DISSEMINATE
RESEARCH
ENGAGE IN
ADVOCACY
16
What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
DISSEMINATE
RESEARCH
ENGAGE IN
ADVOCACY
BUILD YOUR
PRACTICE
17
What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
DISSEMINATE
RESEARCH
ENGAGE IN
ADVOCACY
BUILD YOUR
PRACTICE
SHARE YOUR
PASSION
18
What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
DISSEMINATE
RESEARCH
ENGAGE IN
ADVOCACY
BUILD YOUR
PRACTICE
SHARE YOUR
PASSION
LEARN!
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Your message must be consistent
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Would you be ok if you grandmother saw it? Would you be ok if your boss saw it? Would you be ok if your patient saw it?
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Venn Diagram of Internet and Privacy
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INTERNET PRIVACY
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My general litmus test
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Social Media Messaging
• Be Consistent • Don’t give out medical advice • Think before you post
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Pew Data on Social Media
• 68% use Facebook
• 35% use Instagram
• 25% use LinkedIn • 24% use Twitter
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75% of users use the sites daily
2.3 Billion active monthly users
Both organizational/personal
accounts
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• My linkedin profile
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Twitter as an example
• Profile Creation
• Posting
• Sharing
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Picture of you,
not your dog, kid
or favorite food
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Be thoughtful of
images you post,
they stay around
a long time
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Ok, lets tweet!
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An @ tags
someone to
your tweet and
increases
visibility
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An # links to all other
# with the same
words following and
increases visibility
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Insert a photo – more
likely to get an
impression
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Last year…
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Social Media provides an opportunity for
global networking, idea sharing, and learning.
THANK YOU
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