using reader loyalty to guide content strategy

March 04, 2015 USING READER LOYALTY TO GUIDE CONTENT STRATEGY Glen Dimaandal Online Marketing Manager, Emerson @glen_dimaandal

Upload: search-marketing-expo-smx

Post on 14-Jul-2015

342 views

Category:

Marketing

1 download

Report

Download

Tags:

Embed Size (px):

TRANSCRIPT

March 04, 2015

USING READER LOYALTY TO GUIDE CONTENT STRATEGY

Glen Dimaandal

Online Marketing Manager, Emerson

@glen_dimaandal

searchmarketingexpo.com

@glen_dimaandal #SMX #21A

Listening to the Audience is Key

searchmarketingexpo.com

@glen_dimaandal #SMX #21A

COMMON ANALYTICS METRICS

• Bounce rate

• Average time on page

• Page Views

searchmarketingexpo.com

@glen_dimaandal #SMX #21A

Casuals

Spammers

Hackers

Scrapers

Competitors

Plagiarists

Spammers

searchmarketingexpo.com

@glen_dimaandal #SMX #21A

Listening to the Right Ones?

searchmarketingexpo.com

@glen_dimaandal #SMX #21A

THE PARETO PRINCIPLE

80 Percent of the effects

come from 20% of the

causes

searchmarketingexpo.com

@glen_dimaandal #SMX #21A

A CRUCIAL MINORITY

Users

Links

Revenue

searchmarketingexpo.com

@glen_dimaandal #SMX #21A

RFM VALUATION

Recency

Frequency

Monetary Value

searchmarketingexpo.com

@glen_dimaandal #SMX #21A

USING RFM TO MEASURE

CONTENT PERFORMANCE

searchmarketingexpo.com

@glen_dimaandal #SMX #21A

AUDIENCE > BEHAVIOR > ENGAGEMENT

searchmarketingexpo.com

@glen_dimaandal #SMX #21A

SET UP A NEW USERS SEGMENT

searchmarketingexpo.com

@glen_dimaandal #SMX #21A

NEW USER PAGEVIEW DISTRIBUTION

searchmarketingexpo.com

@glen_dimaandal #SMX #21A

SET UP RETURNING

USER SEGMENTS

searchmarketingexpo.com

@glen_dimaandal #SMX #21A

searchmarketingexpo.com

@glen_dimaandal #SMX #21A

searchmarketingexpo.com

@glen_dimaandal #SMX #21A

PLOT THE DATA IN A TABLE

searchmarketingexpo.com

@glen_dimaandal #SMX #21A

searchmarketingexpo.com

@glen_dimaandal #SMX #21A

MICRELEC - CGH Belgium · • Nano site controller with cloud based services ... Micrelec Outdoor Payment Terminals ... • barcode reader (vouchers for discount & loyalty,

Partnerships: Leveraging Ad Revenue and Reader Loyalty

Proposed Strategy to Enhance Customer Loyalty at Clove

CONSUMER ATTITUDES & BEHAVIOR RETAIL LOYALTY… · Retail loyalty or ‘rewards’ programs are becoming increasingly popular as an integral component in the marketing strategy for

Brand Strategy from the Big Leagues: How Apple’s Pricing Drives Sales and Loyalty

Social Media Marketing : Strategy for Customer Loyalty Engagement

Customer Loyalty Is Overrated - oresky.eu · Customer Loyalty Is Overrated 291//17 1032 Stránka 1 z 32 STRATEGY Customer Loyalty Is Overrated

Three Steps to a Winning Consumer Loyalty Strategydocs.media.bitpipe.com/io_13x/io_132815/item_1381787/... · 2016-07-20 · Three Steps to a Winning Consumer Loyalty Strategy 2 Table

Choosing a Loyalty Strategy

Note to Reader: The Cordova Shore Conservation Strategy

Empowering Your Mobile CRM and Loyalty Strategy

SAFE HARBOR · IGNITE STRATEGY Vision Exceptional innovators who earn people’s enduring loyalty Objectives Strategy Maximize economic profit Good growth —profitable, sustainable,

Effect Of Marketing Strategy ON CUSTOMER Loyalty Bajapuik

Prosocial Helping in Dogs: A Strategy to Secure Loyalty?psychology.yale.edu/sites/default/files/files/...Apr 17, 2015 · Prosocial Helping in Dogs: A Strategy to Secure Loyalty?

Instant Loyalty - actioncoachignite.co.za · The Nature Of Loyalty Strategies What is a successful Loyalty Strategy? The expectations of novice business owners tends to be unrealistic

Factors Affecting Customer Loyalty through Satisfaction towards Retail Marketing Strategy: An Explor

IOS Strategy Reader

effect of marketing strategy on customer loyalty bajapuik savings at

MAINTAINING CUSTOMER LOYALTY THROUGH BUSINESS …...MAINTAINING CUSTOMER LOYALTY THROUGH BUSINESS RESILIENCE . Thomas E. Williams Business Continuity/Cyber Security Strategy Manager

PowerPoint Presentation · Presentation Passenger Loyalty China Summit ... Evert R. de Boer has researched and worked in airline loyalty strategy since 2000. He has collaborated with

Loyalty Strategy 2020 - Currency Allianceblog.currencyalliance.com/wp-content/uploads/2019/12/... · 2019-12-17 · 4 5 Loyalty Strategy 2020 Step changes to a collaborative future

LOYALTY ECONOMICS FOR RETAILERS - Azpiral...LOYALTY ECONOMICS FOR RETAILERS MOVING FROM OPAQUE COSTS TO CLEAR PROFIT Manu Sarna, Vice President, Loyalty Strategy & Analytics RETAIL

New How do you create and execute a customer loyalty strategy? - … · 2018. 12. 19. · customer loyalty strategy? Ensure alignment with the overall organization strategy. Know

Branding Strategy Project to Develop Customer Loyalty at

CASE STUDIES Tito’s Vodka Establishes Brand Loyalty with ... · CASE STUDIES Tito’s Vodka Establishes Brand Loyalty with an Authentic Social Strategy 162% increase in organic

Note to Reader - US EPA › sites › production › files › 2015-09 › ... · Note to Reader Purpose of the Strategy The Lake Erie Binational Nutrient Management Strategy is a

Building Sticky Brand Loyalty with a Connected Product Strategy

FIS Global Retail Payments - go-simplicity.com · Retail loyalty programs Build a measurable marketing strategy, create customer loyalty, increase revenue and customer retention,

v1 Loyalty Insights #16 Cover Pages - Bain & Company€¦ · Loyalty Insights Energetic, enthusiastic and creative: ... and leads the ﬁ rm’s Global Customer Strategy and Marketing

La loyalty come cuore della Brand Strategy

“Research Topic: Building Customer loyalty: A case study ... · engagement, customer satisfaction, consumer behaviour, business strategy, marketing strategy, service management

E Book Reader Strategy Daniel Kamerling Final

Absolut vodka, developing high brand loyalty-marketing strategy

CORPOTATE IMAGE: A STRATEGY FOR ENHANCING CUSTOMER LOYALTY ...covenantuniversity.edu.ng/content/download/22607/152935/file/... · 1 CORPOTATE IMAGE: A STRATEGY FOR ENHANCING CUSTOMER

10 STRATEGIES TO BUILD CUSTOMER LOYALTY...Strategy Two: Create a Unique Customer Loyalty Program Many businesses use customer loyalty or rewards programs to encourage return visits

using reader loyalty to guide content strategy

Marketing

page page views

new users segment

new user pageview distribution

measure content performance

crucial minority users

returning user segments

audience behavior engagement

links revenue