using outsourcing for your business

8/13/2019 Using Outsourcing for Your Business

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Andrew McCauley: Hey, this is Andrew McCauley. Welcome to another episode ofAuto Pilot Your Business and this is going to be one of my faorite eer podcast andto tell you a little bit more about where we are and what we are doing and what thispodcast is all about, ! would li"e to welcome Heather.

Heather Porter: Hello, Andrew# Hello, eerybody# $han"s once again for %oiningus.

&"ay, here let me %ust pain a little picture. Andrew and ! are sitting under a sign thatsays Paradise !sland'

Andrew McCauley: Paradise !sland.

Heather Porter: We are actually on an island in the Philippines right now and the

sun is getting ready to set and we are staring out at these beautiful clouds, beautifulcrystal clear water. We hae %ust had a swim, we are sipping on some beers andta"ing it all in and we are literally together, we are not across the world right now,bringing this to you. (o, we are sitting side by side on our laptop. We hae waes

brea"ing in the bac"ground and we are about to tal" about'

What are we tal"ing about)

Andrew McCauley: We are tal"ing about outsourcing.

Heather Porter: ! wonder why.

Andrew McCauley: ! wonder why.

Heather Porter: We are in the Philippines because'

Andrew McCauley: Well, we hae got a team that are based in the Philippines andwe hae %ust spent the last four days with our team in the Philippines and ! got to tell

you, from a business perspectie, it*s been one of the best e+periences that ! haebeen through, particularly as far as team building and creating a relationship with thepeople that wor" for you because, li"e anything, if you build a great relationship, youwill hae a great team. And this podcast is all about outsourcing and some of thestuff that we hae learned oer the last four days about what outsourcers can do,what they can achiee is %ust mind blowing.

Heather Porter: !t is and actually Andrew was filming really great little ideos

where we were interiewing our team to find out a little bit more about them, whatthey specialie in, some of their top tips as well for getting the most out of

outsourcing. (o, ! thought we would %ust open with that perhaps and %ump right inand sort of e+tract some of those %ewels of information that you got from tal"ing tothe team.

Andrew McCauley: Yeah, sure. And ! thin" one of the "ey things you mentionedthere is the word -team*. $he guys that we are using and we hae been using for thelast number of years hae been deeloped as a team by a couple of people and itreally, really shows how this team wor" can be super effectie in business. ow,

team wor" is great in any sort of business but when you got a team wor" or teambased oer here doing wor" for you, it %ust really opens your mind, doesn*t it)

/isten here0 http011autopilotyourbusiness.com1podcasts1outsourcing2for2business13et a copy of our &nline (urial 3uide here0 http011aybguide.com

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Heather Porter: !t does and it opens our mind to actually why outsourcing is alot harder, ! thin", than a lot of people thin" because you hae to get to "now yourteam, you hae to train your team. !t*s not %ust a gien that they are going to "nowe+actly what to do, nor be able to actually guide you in what you need. (o, ! guess,that*s what this episode is all about. !t*s understanding the big picture ofoutsourcing, how to use it in your business and to thin" from a side and a perspectieof the team, of the people that you will actually be wor"ing with in other countries.

Andrew McCauley: Yeah, totally, totally. And that*s one the biggest things about

outsourcing 4 and which we will %ust straight into 4 one of the biggest things that !found with outsourcing is that many people get confused between the differencebetween outsourcing and tas" sourcing. ow, ! would li"e to say that tas" sourcing issomething that you will only get somebody to do once. ow, we hae got some

awesome sites. $here is 5ierr, we are tal"ing about www.5ierr.com. Elance is agreat site. 6ent A Coder... you "now, so'

Heather Porter: oDesk.

Andrew McCauley: o7es". (ome of these sites are awesome if you are loo"ing for

somebody to do a one2off %ob and that*s what ! call tas" sourcing and tas" sourcing isgetting someone to do one particular %ob, it*s going to ta"e you a little bit of time totrain them up so that they "now e+actly what you want them to do and then prettymuch the %ob*s done and you will neer need them or see them again.

With outsourcing' outsourcing to me is more a repetitie type of %ob where if you are

doing something more than twice in your daily %ob life or your business life orwhateer it is, then that is the time to get that outsourced. !t doesn*t matter what it

is, if you are doing it more on a regular basis, then train somebody up so that theycan do that for you because you really want to start freeing up your time and your

money but freeing up your time for sure.

Heather Porter: $hat*s a ery, ery good point. ! cannot remember who thiswas who said but he was basically 8!f you are not in control of your time and yourbusiness, it is in control of you.9 What that means essentially to me is figure outwhat you loe to do, ! mean, really gie some thought, write down a list of eerythingthat you don*t li"e that you are not passionate about and then loo" at ways ofbuilding a team up around you to actually do those items.

(o, let*s get stuc" in. /et*s tal" about how do you actually find a team) How do you

wor" with them and what do you need to "now to get the most out of them) (o,Andrew, let*s tal" about a team.

Andrew McCauley: &"ay.

Heather Porter: (o, with all these tas" sourcing websites, what if somebodywants to actually build a team, they want to actually get that outsourcing teamtogether to do ongoing tas"s. Where can they loo" to do that)

Andrew McCauley: !t*s li"e anything really, Heather. You loo" for a tas" that needs

to be done. You turn that into a repetitie tas" so that it becomes an outsourced tas"and if you can hae somebody who you hae trained that is doing on a regular basis,


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then you can start haing that person as a team member. 7on*t go and e+pect thatyou are going to hae :; members in your team at the end of the wee". !t*s going tota"e time. !f you are going to hire some people for your normal business, you wouldgo through certain processes 4 you go through resume chec", you go throughbac"ground chec", you are going to do some other sorts of chec"s to ma"e sure thatthat person is e+actly who they say and can do the tas"s that they say they can do.!t*s the same with outsourcing.


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eerything ! want them to do. ! let this ery early in the piece is that ! want to see ifpeople can thin" for themseles because if you hae got somebody who wor"s on theteam that can thin" of themseles without haing you to loo" oer their shoulder andhold their hand eery single minute, then you are going to get some ma%or benefitsfrom doing that. (o, ! basically gie them a %ob description with some bits missing, ifyou li"e, on purpose and ! want to see if they can fill in the gaps.

Heather Porter: Yeah.

Andrew McCauley: And when they fill in the gaps and they come bac" with a

completed pieced, then ! "now ! hae got to "eep her.

Heather Porter: And culturally, let*s remember, some countries where yououtsource, the people there want to please you and they are going to say yes that

they can do eerything een though perhaps they can*t. (o, this idea, Andrew, to"ind of giing them something and haing them fill in the gaps as perhaps their first

%ob or their first interiew is %ust really good because then you actually "now if they"now how to do it.

Andrew McCauley: Yeah, ! hae got a couple of people and they hae been wor"ing

for us for three years and we use them regularly because they were the ones thatcould fill in the gap and complete the process that ! needed so that ! "new they weregood people to "eep.

Heather Porter: (ay ! am a business owner and ! want to go find some people toperhaps interiew and start this process because ! am not interested in haing a full

serice agency or a company. Where do ! go)

Andrew McCauley: www.elance.comis probably one of the most famous ones. Andif you hae neer outsourced before, let me gie you a =uic" rundown of how most of

these wor" because there is a lot of =uestions there about 8What if ! get ripped off)9,8What if this person ta"es more money)9, 8What if ! neer see the wor" again)9 (o, !

will gie you a =uic" rundown of Elanceand these other sites wor".

You go on to Elance, you create a profile first, you post a %ob and let*s say forargument*s sa"e that the %ob may be to create a logo. (o, you post a %ob, you canpic" certain people. (o, you can do a search of all of the database of the wor"ersonline and you might find some great people that loo" li"e they could be potential

wor"ers for you and you may post to them priately and you might say 8! want youto =uote me on this %ob.9 ow, that may wor"> sometimes you may find that they

don*t een answer bac". $hey may hae signed up on Elancea long time ago andthey haen*t chec"ed their'

Heather Porter: Maybe they are too busy.

Andrew McCauley: Maybe they could be too busy.

! li"e to open my %obs up as public and %ust see what comes in because there will bepeople that ! neer een loo"ed preiously that will =uote me on the %ob. ow, whenyou open up a %ob, you will hae roughly around two wee"s to close that %ob and

award somebody that %ob. Be prepared to be shoc"ed at the different price rangesfrom what comes bac" for the same %ob. You will hae people coming bac" saying


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8We will do it for ?@;9, people coming bac" saying 8! will do it for ?@;;;9 andanything in between and nothing else is different e+cept their perspectie on it.

Heather Porter: And something ! hae learned too by doing that is when youpost a %ob, ! often times' when you post a %ob, somebody can get bac" to you onlineand they actually come bac" with response. 3enerally, that response includes theirC or their resume, lin"s to samples of their wor". ! loe the people that actually,li"e in corporate world where they put a personalied note at the top that tal"s and

addresses your %ob at hand that you hae posted. ! find that people that %ust do atemplate copy and paste %ob the response to the %ob that you posted often times are

not as serious or as engaged with you as a wor"er. (o, those that ta"e that e+tramoment to actually address you personally, ! always often times start with those.Would you agree)

Andrew McCauley: Yeah, totally. And it*s anything. !t*s li"e building relationshipswill win out at the end of the day.

Heather Porter: +actly.

Andrew McCauley: (o, the other thing that ! want to mention actually, %ust ta"ing a

step bac", is the actual %ob proposal in the first place. &ne of the best things you cando for yourself is to get e+tremely specific about what it is that you want to achiee.!f you are too general, then people will not "now e+actly what you want. (o, comebac" with a ery specific %ob re=uest.

ow, to go and find a way you can get that sort of thing, go and loo" at some of

these people, potential wor"ers, loo" at their portfolios and in Elance, for instance,you can actually see what somebody else posted on that person*s profile in order for

them to do a %ob.

Heather Porter: +actly. ow, with the e+ample of doing a logo, if you areposting you want a logo, it is handy to go into their profile and actually use some of

their own samples that they posted as part of their portfolio and saying 8/oo", ! reallyli"e these logos that you do but maybe not so much these logos. Can we use more ofthis style)9 Another tip is to actually get colors samples. Again, this can be used foranything. (o, it*s websites, whateer you are doing, but if you are on the logo, youcan go into 3oogle and you can type in the color pin", %ust type in 8Pin"9, then go to3oogle !mages and when you are in the images, you will see a whole bunch of

samples of pin". All you need to do is to send the 6/ of that image to them. $hat*sthe biggest thing ! "now with colors and shapes and things. You thin" you are

describing something but if you don*t hae a isual, especially with outsourcing,people can get really lost. (o, use samples of their own wor", use images of pin" of

lots of e+amples when you are doing your brief online so they can get a clear idea.

&ne other =uic" thing too which is fantastic because it*s a tool called Jing. ! use thiswith our team as well in finding new team. You can do it for free at Jing accountwhere you actually %ust record yourself on your computer, li"e recording your screenand your oice and you can actually do a =uic" @2minute ideo that*s free, wal"ingthem through the brief and what you want to see and then you %ust upload that ideotoJingserers and then you can proide a lin" to the ideo in the brief.




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(o, thin" about how amaing that is if you hae lin"s to colors, to samples of thisperson*s wor", a ideo e+plaining. (uddenly, there is not a lot of confusion or read2between2the2lines sort of things that*s going on.

Andrew McCauley: Yeah,Jing is a great program. !f you hae got Camtasia, youcan use that. You can use Screen Flowand similar sort of thing.

You might hear these birds in the bac"ground, actually. We are right near an aiary

on this island (o, if the birds are bugging you, we are sorry'

Heather Porter: And the boats.

Andrew McCauley: $he boats, the birds and the waes.

(o, %ust moing on with the outsourcing stuff. (o, get specific in your proposal oryour re=uest and offer as much information as you can for the wor" so that they"now e+actly what*s inside your head.

(o, the ne+t step in doing that is you need to decide who is going to win the %ob andby winning the %ob is who you are going to award the %ob so that they can do it.

$hat*s not such a hard process. Most of the others will sometimes li"e feedbac" whyyou chose somebody oer them. !t could be a price issue, it could be =uality, it couldbe anything 4 completely up to your choice. !n fact, you can een close the entire

%ob without awarding anybody the %ob. (o, it*s almost a way to see where they aregoing.

Heather Porter: !t is a good point, li"e, if you hae a company, li"e a normalcorporate company or a company where you hae employees, it*s always a wise idea

when you are interiewing people that you send that letter that says 8! am sorry, youare not the right candidate for the %ob.9 !t*s the same as online, common courtesy,

%ust let them "now. !f you hae been engaging with them personally in ongoingonline communications, %ust let them "now 8(orry, we are going with somebody else,

maybe this is why9. !t*s a nice thing because ! found as well you get an onlinereputation for somebody that actually see"s out employees and you can ratings onsome of these sites too on Elance> you can be rated as somebody that*s an employer.(o, %ust "eep your reputation clean and respect people as you go through theprocess.

Andrew McCauley: (o, let*s say that you hae awarded the %ob, you got somebodythat*s ready to do the wor", how does payment wor" in that sort of stuff)

Well, here is how it wor"s. Elancehas set up a ery good way of doing this. $hey

hae what they call an scrow account and if you agree to the terms of thatproider' let*s say the %ob is ?@;. What you will do is you will pay ?@; into anscrow account which is li"e a holding account for Elance. $he wor"er "nows thatyou hae put ?@; into this scrow account. You can*t get access to that moneyanymore. $he wor"er can*t get access to that money and they will only get access tothat money once you hae said that the %ob is complete and satisfactory to yourli"ing. (o, it*s a really safe way to put out into the world saying to the proiderbecause, let*s face it, in the past there hae been some unscrupulous people

re=uesting wor" and the proider proides the wor" and then this person %ustdisappears without paying.




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Heather Porter: !t protects both sides of the e=uation.

Andrew McCauley: Yeah, it*s a great way to do it. (o, you put your ?@; in thescrow account, you "now that you hae put your money in there and you "now it*ssafe because if you don*t release it, the person can*t get the money bac". (o, if hedoes the wor" or she does the wor", they supply it to you, if you are all happy yourelease the funds, they get the cash and you get the %ob completed and eeryone

gets on their merry way. &ne thing that is really cool about Elanceis that if you don*tli"e the wor", most of the time 4 and ! hae neer eer had problems with this 4 the

wor"ers will go and correct until you are happy. $hey don*t want an online reputationthat is negatie or bad.

Heather Porter: Yes.

Andrew McCauley: (o, you can easily mar" feedbac" for them as 8Poor9, 8poorresponse9, 8terrible wor"manship9 and that sort of things. $hey do not want thatbecause that is their lielihood> this is how a lot of these people surie on the online

world is through wor" li"e this.

Heather Porter: (o, say you found somebody, you hae hired them, they arewor"ing on the logo, you are happy, you hae gien them a good reiew, then sayyou li"e them and you want them to be on your team more permanently doing otherthings for you, what*s the ne+t step for them to moe into your team morepermanently)

Andrew McCauley: ! would gie them a couple of %obs because they could hae gotone %ob right and they could hae been luc"y> you want to ma"e sure that they are

good and competent and do you hae enough wor" to gie them more on a regularbasis because it*s one thing to hae a cool person wor"ing for you but if you haen*t

got enough wor", they will soon =uic"ly disappear from you and you won*t find themagain.

Heather Porter: $hat*s a good point actually and ! thin" with all the hype of8&utsource this9 and 8outsource that9, the beauty of outsourcing is it*s scalable, it*sscalable for you in what you are doing. (o, don*t feel pressured li"e you hae to goout and get a full2time irtual assistant or somebody on your team. You don*t, youdon*t at all.


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Heather Porter: 3ood. We are going to show this on our websitewww.AutoPilotYourBusiness.com1podcastand...

Are we on episode')

Andrew McCauley: (een, ! thin" we are on.

Heather Porter: &utsourcing 4 it*s the outsourcing introduction episode. (o, %ustgo find it. You can see e+actly the iew that we are loo"ing at right now as we are

saying this.

Andrew McCauley: Here is the cool thing about it' it*s going to sidetrac"'podcasting' if you are thin"ing about podcasting, it*s one of the things that you don*t

need a lot of preparation. We were sitting down, we were %ust coming out from aswim and there is a few of us at the restaurant there and we thought 8You "now, it*sa great time to do an outsourcing podcast.9 (o, ! grabbed my computer, here ! am, !haen*t got any special technical detail, so the audio may not be the best that we can

possibly gie you but we are sitting on a beach, literally sitting on a beach 4 you seethe photos 4 we are sitting with board shorts and we are doing a podcast because we

can. $his is the awesome thing about doing a podcast is we can really =uic"ly whipone up and get some amaing results from podcasting.

Heather Porter: ! thin" the underlying theme there is %ust ta"e action, %ust ta"eaction, %ust do it.

Andrew McCauley:


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Andrew McCauley: (o, how about we gie the listeners a bit of a brea"down ofwhat happens as far as outsources go with this podcast that they are listening to rightnow.

Heather Porter: &"ay. $his is great. &"ay, so as soon as we wrap this, we aregoing' we are using something called Audacity, it*s a free tool that we haementioned before. (o, we basically hit -stop* on the recording, we then ta"e thisaudio, this raw audio and we send it to somebody that then puts on the fun little intro

bits that where we hae a girl saying 8Andrew is the Australian bloke living inAmerica9. (o, we actually hae that little piece'

Andrew McCauley: And where do we get her from)

Heather Porter: 5ierr. (he is a oiceoer artist that we hired.

Andrew McCauley: (he used her own oice.

Heather Porter: (he did the oice.

Andrew McCauley: And what about the music or the')

Heather Porter: 6oyalty2free music, yes.

Andrew McCauley: (o, somebody else on 5ierr tie that together.

Heather Porter: $ie that together and edit, ma"e it sound beautiful.

Andrew McCauley: Yes.

Heather Porter: We then get one of our team to edit that piece on the front and

the bac" of each of our podcast episodes. We then ta"e that, we put it into a toolcalled Dropbowhich again is another free file sharing tool where you gie access to

anybody you want around the world to access that file. (o, we put it into ourDropbo folder. &ur team then goes and they hae access to that. A couple ofthings then begin to happen 4 one of our team members, they get it, the put it on ourwebsite www.AutoPilotYourBusiness.com1Podcast. (o, they upload it there. &urwebsite*s set up originally from someone else on our team to automatically put thatinto i$unes which is probably how you discoered this or found this or one of the

ways you discoered it. (o, that*s on i$unes.

ow, the same team member who is doing that puts our show notes which isessentially a blog post in our website.

Andrew McCauley: Where do the show notes come from)

Heather Porter: (how notes are either' well, generally, transcription

Andrew McCauley: !t*s a summary of this, right)

Heather Porter: !t*s a summary. (o, this brings us to the ne+t point.


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(o, we get this audio, somebody else in our team in Dropbo pic"s it up andtranscribes it. $hey summarie the whole transcription into a summary that*s alsoused in our website and then it*s suc"ed into i$unes automatically.

$hen from there 4 and this gets really e+citing 4 we actually can reuse thistranscription and the audio in a whole lot of other ways. (o, Andrew, let*s go into thisreally e+citing new little system we hae deeloped which is all about syndicating andhow you repurpose and spread your "nowledge all oer the internet' "ind of how

&prah gets famous.

Andrew McCauley: ! thin" we will leae the 8&prah gets famous9 for anotherepisode.Heather Porter: o, no, it*s too long.

Andrew McCauley: that*s whateerit is9, this is what we do. &nce the recording is done here, we got an internet signaloer there, we will upload it to Dropbo, we will let the team which is a whole bunchof those people that Heather %ust spo"e about "now that we hae %ust recorded a newpodcast, we go bac" to the bar, we hae some fun, we will hae dinner and that sort

of stuff> these guys are on to it already. $hey are wor"ing for us because the systemhas been put in place.

Heather Porter: ! een left something out actually. $his is e+citing and ! "now a

lot of people are interested in this. We also hae somebody on the team that then e2mails eerybody who signed up for our updates. $hey go in and they use our e2mail

system and e2mails. (o, we don*t een hae to e2mail people that we hae released.!t*s all done, it*s all done for us and it really is.

Andrew McCauley: And that*s outsourcing. $hat*s outsourcing for %ust thisprogram. $hat*s what we do as far as getting the team set up.

ow, you won*t be able to get a team set up li"e that maybe today but you can startdoing that today. !t won*t ta"e you too long to start getting out. As long as you are

clear about e+actly what sort of things need to happen, you will be amaed at whatsort of results you get.

Heather Porter: +actly. And on that' ! mean, ! %ust want to turn theperspectie bac" to the team that*s doing the wor" and some of the things you haelearned from our team while we hae been here.

What are some of the tips that they told you that the listeners might be interested inas far as how to get the most out of your team and that sort of stuff)

Andrew McCauley: Yeah, ! had some great connections with these guys and thecommon thing was that they are all people, they are people that li"e certain things




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relationship with them in that way, you will get to "now e+actly what they do. A casein point, one of our wor"ers, he absolutely is obsessed with (&. ow, we had himdo other things which we would get frustrated with because he said he could do thembut both of us get frustrated because the results weren*t that great. (o, we said tohim %ust yesterday 8$ell us what else you loe to do9 and he goes 8is that anythingother than (&)9

Andrew McCauley: Yeah, totally.

Heather Porter: (o, that case in point, there are people %ust li"e us, find their

passion, fuel their passion and gie them wor" in that area and that*s where themagic happens and that*s when your team begins to grow.

Andrew McCauley: Yeah, totally. And that*s been a real reelation for a lot of us.

We interiewed a lot of the guys and we say 8Hey, what do you li"e doing)9 4 guysand gals. !n fact, ! thin" there are more gals on that team than guys.

Heather Porter: &h, yeah.

Andrew McCauley:8And what do you li"e to do) What is it really that dries you)9

and a great thing about it was that they were able to tell us. (o, now we "now whatthey li"e, we can gie them more of what they li"e and gie something else to thepeople that wanted to do the other things that they don*t want.

Heather Porter: +actly. And build our team from there. (o, is there anythingelse upon closing is the beautiful sunset and open water and the noisy boat passes

by, Andrew, that you would li"e to share with our listeners right now.

Andrew McCauley: o, ! thin" the first thing is go and get some outsourcing done.3o and e+periment with it> that*s what ! did. My ery first thing ! thin" from

memory, my ery first outsourcing %ob was ! gae somebody to create some socialmedia accounts and ! %ust wanted to see' so, get your toes wet. !t*s not that scary,

it*s not that hard. !f you hae a bad e+perience, don*t blame the entire e+perience.


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Heather Porter: $he most powerful leaders and entrepreneurs in the world areisionaries and leaders, they are not wor"ers. (o, step away from that mindset, getcrac"ing and you are going to get' you will open up your satisfaction and happinessin your life.

Andrew McCauley: $otally.

Heather, this is one of my faorite podcasts. (itting here ! am loo"ing oer the

water, ! can see band "ic"ing on, ! can see the sun %ust setting behind the mountainsoer there across the water, watching these boats come in. !t*s still hot enough for

swimming in the Philippines. !f you can get a chance, come to the Philippines.

Which island are we on)

Heather Porter: (amoa which is %ust outside of 7aao City in the Philippines.!t*s amaing.

Andrew McCauley: (o, than" you again. Ma"e sure you go and chec" us out. &ur

web address again is'

Heather Porter: www.AutoPilotYourBusiness.com1podcast and come pleasechec" out the sunset iew that Andrew snapped that we were tal"ing about.

Andrew McCauley: We got a few photos. Chec" us out on 5aceboo". Please tellyour friends, show some loe. We are pretty happy the way things are going with ourpodcasts on i$unes. (o, if you hae got someone else who would be interested in

internet mar"eting, any aspect, then by all means send them our way.

Heather Porter: And if you eer hae any =uestions about who we are and whatwe are all about, %ust go right to episode FE and that will e+plain it all.

Andrew McCauley: Yeah, cool.

&"ay, guys, than" you for listening. ! hope you get some cool stuff out ofpodcasting.

Heather, final words.

Heather Porter: $he only thing again is don*t waste your life doing things thatyou don*t li"e to do and that you should not be doing.

Andrew McCauley: $otally. Alright, than" you ery much.

Heather Porter: $han"s, Andrew. $han"s, guys.

Andrew McCauley: And at this stage ! hae no idea where our ne+t podcast is.


15/15

Heather Porter: $han"s, guys.

Andrew McCauley: Bye.

**End of Audio**



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