Using OBDII To Create New Revenue Streams and Business Models

Highlight – Audiovox Car Connection

Scott DurhamSenior Manager, Emerging SolutionsSprint

Joe TegerdineDirector, Location Based Products and ServicesAudiovox

Tom WieseBusiness Development, Connected TransportationSprint

Nick LeflerProduct Manager,Omnilink

Car Connection

Car Connection

Car Connection is a consumer focused OBDII solution with a wide variety of built-in features and expandability.

Location Based Services (LBS)• Tracking

Vehicle Health• Diagnostics / Maintenance Alerts

Driver Safety• Restrict Phone Use / Safety Alerts

Driver Scoring• Risk Mitigation (UBI and PAYD)

Car Connection

Vehicle Location

(LBS)

Boundary Alerts

Maintenance Alerts

Vehicle Safety Alerts

Lot Spot

Driver Scoring

Cell Lock

Restrict Phone Usage

Driver Coaching

Fuel Saving

Tips

Stolen Vehicle

Recovery

Audiovox• Marketing, Distribution, Development

Omnilink• Web and Mobile Application, Back End Data

Processing and Network Activation

Sprint• Communications, Project Management,

Market Research/Consumer Behavior

Car Connection

Collaborative Approach for a Complex Solution

Challenges Creating Value

Value

Consumer

Channel

Insurance Carrier

OBD II data can provide value for each of these customers

Key Questions:

1. Raw Data vs. Compiled Scoring?

2. Who Owns the Hardware?

3. Who Pays the MRC? Data Cost?

4. GPS or No GPS?

5. Consumer Interface?

6. Who Owns the Customer?

7. Can we Create Enough Value to Get

Each Customer To Pay Something?

8. IP Management / Strategy

Oil Change Reminder

Tire Rotation Reminder

Created Value Revenue

Consumer Value

User Interface

Maintenance Alerts

Driving AlertsLocation Tools

Cell Phone Safety

Compiled Driver Score

Ins. CarrierConsumer Channel

Channel

Customer Retention Tools

Maintenance Alerts

Coupons for Loyalty Members New Customers

Insurance Carrier

Raw Driver Data Retail Distribution

Compiled Driver Score

New Customers @ Lower COA

Q/A