using mobile to increase engagement at northern arizona university

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Using Mobile to Increase Engagement at Northern Arizona University Chris Greenough Application Systems Analysis/Programmer, Sr [email protected] @GreenO

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In this session, Chris will share how northern Arizona university is using mobile to change the way it's community connects with the university. Learn about he university's vision for mobile, their approach, how their strategy fits in with their other technology and student service initiatives, and their rollout of blackboard mobile central. See how they're using the app to engage with their communities on and off campus, online and across mobile platforms, and the impact it's already had in just a few months.

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Page 1: Using Mobile to Increase Engagement at Northern Arizona University

Using Mobile to Increase Engagement at Northern Arizona

UniversityChris Greenough

Application Systems Analysis/Programmer, Sr

[email protected]@GreenO

Page 2: Using Mobile to Increase Engagement at Northern Arizona University

2

Overview• Background

• Vision

• Approach

• Implementation - Integration

• Rollout

• Impact

Page 3: Using Mobile to Increase Engagement at Northern Arizona University

3

BackgroundFlagstaff, AZ

Page 4: Using Mobile to Increase Engagement at Northern Arizona University

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BackgroundFlagstaff, AZ

Page 5: Using Mobile to Increase Engagement at Northern Arizona University

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BackgroundFall 2011 Enrollment

Undergraduate/Graduate

Full time Part time Total

Undergraduate 17,610 3,140 20,750

Graduate 2,029 2,585 4,614

Total 19,639 5,725 25,364

Page 6: Using Mobile to Increase Engagement at Northern Arizona University

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BackgroundFall 2011 Location

Location Full time Part time Total

Flagstaff 16,275 1,486 17,761

Community Campuses

1,923 1,747 3,670

Yuma 360 280 640

Online 1,081 2,212 3,293

Total 19,639 5,725 25,364

Page 7: Using Mobile to Increase Engagement at Northern Arizona University

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Vision

Everything Mobile Accessible!!

Page 8: Using Mobile to Increase Engagement at Northern Arizona University

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Vision

• uPortal

• PeopleSoft

• Blackboard Learn

• Expose Existing Data

• Internal apps

Large Applications

Page 9: Using Mobile to Increase Engagement at Northern Arizona University

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Approach

• Fast rollout

• Bb Mobile Central as center point

• uMobile

• High point

• jQuery Mobile

Page 10: Using Mobile to Increase Engagement at Northern Arizona University

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Implementation• Phase 1

• Athletics, Maps, Videos, News, Images, Learn, Directory, Giving, Alumni, Transit, Dining, Admissions

Page 11: Using Mobile to Increase Engagement at Northern Arizona University

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Implementation Phase 1

• Bb Delivered Modules-No changes and data already available

• Athletics - Presto Sports

• Video - You Tube

• News - RSS Feeds

• Images - Flickr

• Learn - Bb Learn

Page 12: Using Mobile to Increase Engagement at Northern Arizona University

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Implementation Phase 1

• Bb Delivered Modules-Customizations Needed

• Maps

• Base Map

• GIS Information

• Building Information - XML File

Page 13: Using Mobile to Increase Engagement at Northern Arizona University

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Implementation Phase 1

• Custom Modules-Written or skinned mobile web sites

• Directory - Mobilized Existing Interface

• Giving - New jQuery Mobile Site

• Alumni - New jQuery Mobile Site

• Admissions - New jQuery Mobile Site

Page 14: Using Mobile to Increase Engagement at Northern Arizona University

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Implementation Phase 1

• 3rd Party Modules-Sites created by outside venders

•Transit - TransLoc

•Dining - Sodexo

•Admissions - Royall

Page 15: Using Mobile to Increase Engagement at Northern Arizona University

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Implementation Phase 2

• Phase 2

• Places

• Events

• Library

• PeopleSoft

• uPortal

Page 16: Using Mobile to Increase Engagement at Northern Arizona University

16

Implementation Phase 2

• Bb Delivered Modules-No changes and data already available

• Events

• Library

Page 17: Using Mobile to Increase Engagement at Northern Arizona University

17

Implementation Phase 2

• Bb Delivered Modules-Customizations Needed

• Places

• Existing GIS Data

• Custom Web Services to deliver data

Page 18: Using Mobile to Increase Engagement at Northern Arizona University

18

Implementation Phase 2

• Custom Modules-Written or skinned mobile web sites

• uPortal

• 3rd Party Modules-Sites created by outside venders

• PeopleSoft - Highpoint

Page 19: Using Mobile to Increase Engagement at Northern Arizona University

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Rollout

• iTunes Store WARNING

• You must have signing authority to even see the iTunes contract you need to bind to

• Sprint demo devices

• Help Desk Training

• Advertising Campaign

Page 20: Using Mobile to Increase Engagement at Northern Arizona University

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Impact - iOS

Page 21: Using Mobile to Increase Engagement at Northern Arizona University

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Impact - Android

Page 22: Using Mobile to Increase Engagement at Northern Arizona University

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Questions

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Questions

Using Mobile to Increase Engagement at Northern Arizona

UniversityChris Greenough

Application Systems Analysis/Programmer, Sr

[email protected]@GreenO