using mobile to increase engagement at northern arizona university
DESCRIPTION
In this session, Chris will share how northern Arizona university is using mobile to change the way it's community connects with the university. Learn about he university's vision for mobile, their approach, how their strategy fits in with their other technology and student service initiatives, and their rollout of blackboard mobile central. See how they're using the app to engage with their communities on and off campus, online and across mobile platforms, and the impact it's already had in just a few months.TRANSCRIPT
Using Mobile to Increase Engagement at Northern Arizona
UniversityChris Greenough
Application Systems Analysis/Programmer, Sr
[email protected]@GreenO
2
Overview• Background
• Vision
• Approach
• Implementation - Integration
• Rollout
• Impact
3
BackgroundFlagstaff, AZ
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BackgroundFlagstaff, AZ
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BackgroundFall 2011 Enrollment
Undergraduate/Graduate
Full time Part time Total
Undergraduate 17,610 3,140 20,750
Graduate 2,029 2,585 4,614
Total 19,639 5,725 25,364
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BackgroundFall 2011 Location
Location Full time Part time Total
Flagstaff 16,275 1,486 17,761
Community Campuses
1,923 1,747 3,670
Yuma 360 280 640
Online 1,081 2,212 3,293
Total 19,639 5,725 25,364
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Vision
Everything Mobile Accessible!!
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Vision
• uPortal
• PeopleSoft
• Blackboard Learn
• Expose Existing Data
• Internal apps
Large Applications
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Approach
• Fast rollout
• Bb Mobile Central as center point
• uMobile
• High point
• jQuery Mobile
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Implementation• Phase 1
• Athletics, Maps, Videos, News, Images, Learn, Directory, Giving, Alumni, Transit, Dining, Admissions
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Implementation Phase 1
• Bb Delivered Modules-No changes and data already available
• Athletics - Presto Sports
• Video - You Tube
• News - RSS Feeds
• Images - Flickr
• Learn - Bb Learn
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Implementation Phase 1
• Bb Delivered Modules-Customizations Needed
• Maps
• Base Map
• GIS Information
• Building Information - XML File
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Implementation Phase 1
• Custom Modules-Written or skinned mobile web sites
• Directory - Mobilized Existing Interface
• Giving - New jQuery Mobile Site
• Alumni - New jQuery Mobile Site
• Admissions - New jQuery Mobile Site
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Implementation Phase 1
• 3rd Party Modules-Sites created by outside venders
•Transit - TransLoc
•Dining - Sodexo
•Admissions - Royall
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Implementation Phase 2
• Phase 2
• Places
• Events
• Library
• PeopleSoft
• uPortal
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Implementation Phase 2
• Bb Delivered Modules-No changes and data already available
• Events
• Library
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Implementation Phase 2
• Bb Delivered Modules-Customizations Needed
• Places
• Existing GIS Data
• Custom Web Services to deliver data
18
Implementation Phase 2
• Custom Modules-Written or skinned mobile web sites
• uPortal
• 3rd Party Modules-Sites created by outside venders
• PeopleSoft - Highpoint
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Rollout
• iTunes Store WARNING
• You must have signing authority to even see the iTunes contract you need to bind to
• Sprint demo devices
• Help Desk Training
• Advertising Campaign
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Impact - iOS
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Impact - Android
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Questions
2
Questions
Using Mobile to Increase Engagement at Northern Arizona
UniversityChris Greenough
Application Systems Analysis/Programmer, Sr
[email protected]@GreenO