using microsoft excel with exploring marketing research
DESCRIPTION
Using Microsoft Excel with Exploring Marketing Research. By William G. Zikmund. TITLE BAR. MENU BAR. STANDARD TOOLBAR. FORMATTING TOOLBAR. FORMULA BAR. ACTIVE CELL. PASTE FUNCTION. TOOLS MENU. The Paste Function Provides Numerous Statistical Operations. - PowerPoint PPT PresentationTRANSCRIPT
Using Microsoft Excel with Exploring Marketing Research
ByWilliam G. Zikmund
TITLE BARMENU BAR
FORMULA BAR
STANDARD TOOLBAR
FORMATTING TOOLBAR
ACTIVE CELL
PASTE FUNCTIONTOOLS MENU
The Paste Function Provides Numerous Statistical Operations
The Statistical Function Category
Data Analysis Dialog Box
• Click on “Tools”• Select “Data Analysis”• Select statistical operation
– such as Histogram
Functions
• Functions are predefined formulas for mathematical operations
• They perform calculations by using specific values, called arguments
• Arguments indicate data or a range of cells• Arguments are performed, in a particular
order, called the syntax.
Functions
• Functions are predefined formulas for mathematical operations
• They perform calculations by using specific values, called arguments
• Arguments are performed, in a particular order, called the syntax.
• For example, the SUM function adds values or ranges of cells
Easy to Use Paste Functions
• AVERAGE (MEAN)• MEDIAN• MODE• SUM• STANDARD DEVIATION
Functions
• The syntax of a function begins with the function name
• followed by an opening parenthesis• the arguments for the function • separated by commas• a closing parenthesis. • If the function starts a formula, an equal sign (=)
is typed before the function name.
The Equal Sign Then The Function Name And Arguments
• =FUNCTION (Argument1)• =FUNCTION (Argument1,Argument2)
Arguments
• Typical arguments are numbers, text, arrays, and cell references.
• Arguments can also be constants, formulas, or other functions.
The AVERAGE Function Located in the Statistical Category
Data Array
• The data appear in cells A2 through 14• A2:A14• Sometimes written with dollars signs• $A$2:$A$14
Sum, Average, and Standard Deviation
• =FUNCTION (Argument1)• =SUM(A2:A9)• =AVERAGE(A2:A9)• =STDEVA(A2:A9)
SUM FunctionSales Call Example
)9:2( AASUMX
AVERAGE (Mean) FunctionSales Call Example
)9:2( AAAVERAGEnXX i
Standard Deviation FunctionSales Call Example
)9:2(
1
2AASTDEVA
nxx
xs
Proportion
• =COUNT• =COUNTIF• DIVIDE COUNTIF BY COUNT• =D3/D2
Frequency Distributions
• There are alternative ways of constructing frequency distributions
• COUNTIF function• HISTOGRAM function
=COUNTIF(A6:A134,1)=D4/D9*100
Histogram Function
• Tools -Data Analysis-Histogram• Bins
The bins are thefrequency categories
Insert Input and Bin Ranges
Text Labels Can Be Included or Excluded From Input Range
The Chart Wizard
The Descriptive Statistics Function
SEVERAL ROWS OF DATA ARE HIDDEN
SEVERAL ROWS OF DATA ARE HIDDEN
Correlation
Correlation Coefficient, r = .75
Correlation: Player Salary and Ticket Price
-20-10
0102030
1995 1996 1997 1998 1999 2000 2001
Change in TicketPriceChange inPlayer Salary
Regression Analysis