using media as a tool for behavior change by al is on productions - tandaa symposium may 2010
TRANSCRIPT
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8/9/2019 Using media as a tool for Behavior Change by Al Is On Productions - Tandaa Symposium May 2010
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OUR MISSION
media as a catalystfor impact-full behavioral
change
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OBJECTIVES
To DRAMATISE and PERSONALISE qualities thatmake good or bad
To create a LANGUAGE for discussing issues
To SHOW and INFORM
To INSPIRE and EMPOWER
To ENGAGE and ENTERTAIN the audience
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HEALTH
PERI URBAN/RURAL AUDIENCE
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SIRI
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Half hour local drama
Setting
HIV Prevention - C&T,
PMTCT, CSP, VMC, &
SGBV
Family Planning -Myths
& Misconceptions
Uptake of health
facilities & perceptions
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TOM & BETH
Breaking stereotypes
Importance of spousalsupport Condom
Disclosure
Denial and recklessbehaviour
Treatment for an expectantmother and home based care
Stigma and discrimination
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MULTI- MEDIA
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FEEDBACK
SMS/EMAIL
SIRI' encouraging, xters highly influential and educative
pls keep the pot boiling. 4 my case i will also go 4 the test.
Festus from Kabarnet
Nice and educative. fresh briliant actors
Best production localy.its awesome.wel done SIRI crew!
I'd never watchd siri before,congrats,tiz very
entertaining,informative,n relevant.tiz great 2 see that t.v
is keepn it real abt taboo topics.luvd it-wanjiru
SOCIALNETWORKS
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HEALTH
URBAN YOUTH
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SHUGATrilogy
Understanding target
audience
Styling & aesthetics
Use of digital media &
Social networks;Website, Email, Blogs,
Facebook, Twitter , You
Tube
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EDUCATION
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ZAINAFRICACHALLENGEHour long intellectual game
show across Africa in 8Countries
Emphasis of importance of
education in Africa
To inspire youth & an
experience of a lifetime
Platform to show case brain
potential & universitiesacross the continent
Challenge quality of
education
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Thank You