using mappings, affordances, constraints and signifiers in ux
DESCRIPTION
Presentation given at UXify in Sofia on June 7th 2014TRANSCRIPT
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Using mappings, affordances,
constraints and signifiers in UX
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Stefan Ivanov
MSc in Media Informatics
UX Design lecturer
CEO & Co-Founder
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
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Agenda
• Mappings
• Affordances
• Constraints
• Signifiers
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
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Warning
The following slides and examples depict situations
and object from every day life. They are not limited
to digital interfaces only, on the contrary, they are
applicable to every single thing out there!
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
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Mappings
“express the relation between a control and the
object it manipulates”
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
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Spatial mappings
“express a spatial relation”
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
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Spatial mappings
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
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Biological mappings
“express a biological relation”
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
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Cultural mappings
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
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Mappings
Voodoo doll principle
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
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Mappings
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
Mercedes Benz seats
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Mappings
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
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Affordances
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
“properties of objects to conduct their utilization through
physical appearance”
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Affordances
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
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Affordances
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
bus stops
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Affordances
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
school desks
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Affordances
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
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Constraints
“intentional design restrictions, limiting the freedom
of usage of an object”
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
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Physical constraints
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
“the user is physically restricted to perform certain
actions”
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Semantic constraints
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
“certain actions lack semantic meaning”
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Logical constraints
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
“certain actions would disrupt the logical entirety of
an object”
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Cultural constraints
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
“the usage is implied by an established
cultural norm”
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Constraints
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
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Signifiers
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
“social indications that can be interpreted in a
meaningful way”
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lamps
Signifiers
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
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traffic jams
Signifiers
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
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Signifiers
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
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Agenda
• Mappings
• Affordances
• Constraints
• Signifiers
Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
![Page 29: Using mappings, affordances, constraints and signifiers in ux](https://reader034.vdocuments.mx/reader034/viewer/2022051412/54c6766f4a7959b6298b458f/html5/thumbnails/29.jpg)
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Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
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