using location based marketing for increased advertising and marketing roi
DESCRIPTION
TRANSCRIPT
Some background...
ThinkInk is a specialist
public relations firm dedicated to increasing the visibility of companies
in the mobile, media,
communicationsand technology sectors.
www.travelinkd.com
Presented by Vanessa Horwell
Chief Visibility Officer, ThinkInkMiami, June 24, 2011
Using Location Based Marketing for Increased Advertising and
Marketing ROI
www.thinkinkpr.com
www.travelinkd.com
LOCATION, LOCATION, LOCATION…
Why is everyone talking about location based
marketing?LBM market worth
$5billion+ by 2015www.thinkinkpr.com
Location is a big deal, and it’s quickly growing.
It all has to do with today’s NEW MOBILE CULTURE and the
new mobile consumer.
Let’s look at some numbers…
www.thinkinkpr.com
www.travelinkd.com
Mobile Usage In The USA
www.travelinkd.comwww.thinkinkpr.com
85% of Americans over 18 years of
age own a mobile phone.
The average American spends nearly
3 hours per day on a
mobile phone.
The New Mobile Consumer
Mobile phones are becoming consumers’ connection to EVERYTHING, available anywhere at any time – for anything…
www.thinkinkpr.com
Consumers communicate, conduct research, watch videos, listen to music and make purchasing decisions through their mobile phones.
Consumers are constantly connected to their mobile phones
But we don’t need to read a study to know that …
www.thinkinkpr.com
www.travelinkd.comwww.travelinkd.comwww.thinkinkpr.com
Checking In is a WORLDWIDE Trend
www.travelinkd.comwww.travelinkd.comwww.thinkinkpr.com
We LOVE Telling People
WHERE WE
ARE
Location based apps are growing in popularity…
39% of smartphone owners use at least one location-
based app
www.thinkinkpr.com
How Are Brands Using Location-Based Marketing and Services?
• Mobile apps• Mobile search
• Mobile AdWords• Foursquare
• Facebook Deals• Directory apps and mobile sites
• Google Places• Location based wi-fi ads/proximity messaging
• Hyperlocal content
www.thinkinkpr.com
IT’S NOT ALL ABOUT
FOURSQUARE
www.thinkinkpr.com
www.thinkinkpr.com
Checking in is
THE very 1st
step... So what comes next?
NOT ALL ABOUT
FORSQUARE
www.thinkinkpr.com
www.thinkinkpr.com
Location-based services give businesses the ability to
identify where consumers are in order to engage them in
moments of MAXIMUM
INFLUENCE
www.thinkinkpr.com
It’s all about targeting & timing
LOCATION targets consumers at the ideal time and place – when
they are PRIMED to take
action. Be contextually relevant
www.thinkinkpr.com
Move beyond the deal to avoid the “only when discounted syndrome”
Consider programs that reward customers for engaging with a brand – not just checking-in
Location-based then evolves into action-based marketing - a step closer from intent to tran$action
Use analytics to measure these campaigns, identify what makes consumers respond to optimize future campaigns and offers.
“Location and granular geo-targeting are strong predictors of consumer intent – because where someone is and when they are there says a lot
about what they might be interested in.”
Alistair Goodman, Placecast
www.thinkinkpr.com
www.travelinkd.comwww.travelinkd.com
While not entirely new, Location Based Marketing is breaking new
ground.
YOU are responsible for what happens next…
www.thinkinkpr.com
www.travelinkd.comwww.thinkinkpr.com
LOCATION enhances the outbound and inbound media opportunities - marketers can tie their messaging to a specific location, and brands can
dictate the context of the message.
LOCATION is the promise of true digital marketing and media, being in the right place at the right time with right message, which brands have never been able to do previously.
www.travelinkd.comwww.travelinkd.com
Seize this moment…
www.thinkinkpr.com
www.travelinkd.comwww.travelinkd.com
To continue the discussion about Location Based Services and Marketing opportunities, feel free
to contact me at:
Vanessa [email protected]
+1.305.749.5342 x232
www.thinkinkpr.com
