using localised precision marketing to reach new customers
DESCRIPTION
Recently Big Hospitality (and their sister publication Restaurant Magazine) invited us to give a talk at their annual Digital Innovation Forum, at The Soho Hotel. The presentation focussed on how restaurants can utilise localised, precision marketing; across a mix of digital channels, to reach new customers.TRANSCRIPT
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Using localised precision marketing to reach new customers
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DigitalChannel Mix
Channel Mix
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Case Studies
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Beefeater Grill – Local Campaign
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Observatory Local Campaign
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Dos Caminos Local Campaign
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Dos Caminos Local Campaign
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Targeting
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Geographic
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Demographic Profiling
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Advanced Targeting
Keyword
Local interests
Competitors
Existing data
Time
Placements
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Coming Soon
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New Advertising Channels
Social media advertising is set to nearly double by 2017, from around $6.1 billion to $11 billion.
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Instagram Advertising
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SnapChat Advertising
How it might look…Potential for promoted content & advertising. Utilising ‘stories’, closest feature to ‘broadcasting’ Snapchat has to offer
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Pinterest Advertising
Clever targeting, pay for website visits only, highly engaged user base.