LinkedIn 2013 Using LinkedIn To Be Found and Find Others Presented at Lake Grove Presbyterian Church Job Seekers

Liz duToit

May 13, 2013

© 2013, Liz duToit

Quotes

“I like to say that Twitter is like a bar, Facebook is your living room, and LinkedIn is the local chamber of commerce.” -BSStoltz “Active participation on LinkedIn is the best way to say, ‘Look at me’ without saying ‘Look at me!” ~Bobby Darnell

Tips

 Add all email addresses to avoid creating 2nd profile

 Watch what you click, or you may invite your entire address book to connect

Agenda   Pre-Submitted Questions   Communication Methods   Contacting Someone in a Group   Getting Found by Recruiters   Profile Strength   Finding Full Name of 3rd Degree Connections   LinkedIn Today   What If You’re Not Collecting a Paycheck?   LinkedIn Etiquette   LinkedIn Groups   Companies   LinkedIn Labs   LinkedIn Job Searching Tips   Recap

Pre-Submitted Questions

How to request recommendations. How to edit recommendations. •  Profile > Recommendations > Ask for Recommendations – it helps if you ask for

recommendation of specific skills or traits – especially using your keywords •  You can manage recommendations, such as requesting a new or revised

recommendation (for instance, if the recommendation has spelling or grammatical errors)

•  You are not able to edit recommendations – that would allow you to enhance the recommendation

How to turn on and off my settings. How do I turn off the setting that sends every update to all my connections. •  Name (upper right corner) > Settings > Profile Tab > Privacy Controls

Pre-Submitted Questions

How do I copy my resume into my LinkedIn profile? •  The Resume Importer is no longer supported •  You can, however, export your profile to PDF

–  This option includes your recommendations, which may be useful to have in hard copy (View Profile > Edit Profile Button (blue) > Export to PDF)

–  LinkedIn Resume Builder (www.linkedinlabs.com) How do I attach a PowerPoint presentation to my profile? •  Click on icon when in edit mode on profile How do I send an email through LinkedIn? •  Free accounts can have up to 5 open introductions at a time •  If you share a group with someone, write to them via the group •  InMails are available for purchase for $10 each (try figuring out

company email syntax instead)

Pre-Submitted Questions

How do I introduce two of my first level connections to each other? •  Go to one of the profiles, click Send a Message, click Include others on

this message (in blue) •  Write message and send

What is a low - midrange - high number of profile viewings for job seekers (the section on "your profile has been viewed XXX number of times in the last YYY number of days”). •  I have no empirical data to answer this question •  Focus instead on Trends – Total Views and Appearances in Search •  Are views and appearances trending upward as you enhance your

profile

Communication Methods   Invitations

  Requests to connect   Messages

  Sent to connections, group members

  Introductions   Requests to reach

connections of connections   InMails

  Private messages directly to other member

  OpenLink   Premium members can get

OpenLink messages from other LinkedIn users at no cost to them

Contacting Someone in a Group

  Determine the group you share – if none, join one appropriate to your career & job search

  Go to the group   Click on the Members tab   Enter the member’s name in the search box   Hover your cursor over the result   If they haven’t changed their settings, you’ll see Send a

Message hyperlink over on the right   Click and send a message

Getting Found by Recruiters LSEO – LinkedIn Search Engine Optimization •  Where do you show in results when searching your keywords? Recruiters have access to LinkedIn Recruiter •  Can search entire LinkedIn network

–  Full names and full profile view

•  Advanced search filters •  Boolean search for keywords •  People you may want to hire

–  Recruiter lets them follow candidates •  Can see who viewed AND applied for jobs •  http://talent.linkedin.com/recruiter-homepage-tour/ •  Their views of your profile are anonymous

To Increase Profile Strength

  Industry & Postal Code   3 Recent Positions   Education   At Least 5 Skills   Photo   At Least 50

Connections   A Summary

Finding Full Name of 3rd Degree Connections

 Search for characteristics

 Copy Headline & Location

 Search in favorite search engine

  Full name among first results   LinkedIn ranks high

in search engines

LinkedIn Today

•  Follow Influencers •  Follow Channels •  Follow Media •  Read and post

articles of interest •  Make sure to add

your comments

•  Post as status update

•  Post in Groups •  Drives profile

views

What If You’re Not Collecting a Paycheck?

Create position and include: •  Volunteer Work •  Consulting •  Education •  Expanding Professional Network •  Engaging Professional Organizations •  Research, Webinars, Conferences

LinkedIn Etiquette

•  Always personalize request to connect – boilerplate implies laziness –  Don’t indicate you’re a friend or you’ve worked together if you haven’t

•  Don’t ask people who haven’t worked with you for recommendations •  Don’t spam your connections •  Follow individual group guidelines on what’s okay to post •  Connection requests aren’t always the best first contact •  Use please and thank you in requests •  Don’t flood connections’ news feed with numerous status updates •  Reply to messages within a short period of time

LinkedIn Groups

 Industry, Company, Function, Geography  Discussion Boards – show expertise,

engage others  Learn about trends, new ideas  Gain profile views

Companies

  Read Status Updates   Hiring   See How You’re Connected   Insights

 Promotions  Where employees came

from   Top skills & expertise

LinkedIn Labs

www.linkedinlabs.com Projects and experimental features built by employees

•  SpeechIn •  Year in Review •  Connection Timeline •  Resume Builder •  Signal •  Swarm •  InMaps •  NewIn

LinkedIn Job Searching Tips

•  Job Search Webinar •  Build your network •  Update your profile •  Ask for

recommendations •  LinkedIn Jobs

•  Jobs you may be interested in

•  LinkedIn Blog •  Customize your URL •  Profile SEO •  Following thought

leaders

Recap   Pre-Submitted Questions   Contacting Someone in a Group   Getting Found by Recruiters   Profile Strength   Finding Full Name of 3rd Degree Connection   LinkedIn Today   What If You’re Not Collecting a Paycheck?   LinkedIn Etiquette   LinkedIn Groups   Companies   LinkedIn Labs   LinkedIn Job Searching Tips

Additional Tools •  LinkedIn Job Search Webinar

–  http://learn.linkedin.com/jobseeker/ •  LinkedIn Blog

–  http://blog.linkedin.com/ •  LinkedIn Support

–  http://help.linkedin.com/app/home •  LinkedIn Help Forum

–  http://help.linkedin.com/app/answers/list/search/1/d/c •  LinkedIn Safety Center

–  http://help.linkedin.com/app/safety •  LinkedIn Learning Webinars

–  http://help.linkedin.com/app/answers/detail/a_id/530

Thank you! Questions?

Liz duToit (503) 896-2738 eadutoit@gmail.com www.linkedin.com/in/lizdutoit I offer a one-on-one 2 hour package with unlimited email follow up questions. Contact me for scheduling.