using linkedin in your job search
DESCRIPTION
Provides detail;ed ways to use LinkedIn in a job search.TRANSCRIPT
© Marv Goldstein, June 2014 2
WHAT IS LinkedIn? Electronic Rolodex
Social Network
LinkedIn is about leveraging your contacts and those of the people that you know
© Marv Goldstein, June 2014 3
FIRST STEPS
Join LinkedIn www.LinkedIn.com Enter your personal profile Add a picture Enter your personal network Join groups Invite others to become your connections
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INVENTORY YOUR PERSONAL NETWORK
Under “My Contacts”, “Discover your contacts” feature:
- LinkedIn will search your Yahoo, Gmail, and Outlook accounts
- Allows you to easily submit an invite
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INVENTORY YOUR PERSONAL NETWORK
Family Close Friends (inner circle) Business Associates Trusted Acquaintances Groups (Professional Associations, etc.) Classmates Acquaintances
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ADDING NEW CONNECTIONS Quality over Quantity Add a connection if you can answer
“yes” to the following questions Would you ask them for assistance? Would you contact a close associate on their
behalf? Are you okay being associated (linked) with
them? Will you remember them a year from now?
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ADDING NEW CONNECTIONS
Important! Personalize the canned LinkedIn invitation Instead of a generic cold request: “ I'd like to add you to my professional network on LinkedIn. - Marv Goldstein, PMP”
Try a personalized request: “ Hi Dave: I hope you are doing well. I'd like to add you to my
professional network on LinkedIn. - Marv”
© Marv Goldstein, June 2014 8
THE POWER OF LinkedIn
Your ConnectionsYour trusted friends and colleagues
338
Two degrees awayFriends of friends; each connected to one of your connections
102,200+
Three degrees awayReach these users through a friend and one of their friends
4,671,100+
Total users you can contact through an Introduction
4,773,700+
Marv’s Personal Network
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CREATING A PUBLIC URL
www.LinkedIn.com/in/marvgoldstein
Go into Profile Edit Profile Create Public Profile URL Then, add this URL to your
business card
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NOTIFY YOUR NETWORK OF YOUR JOB SEARCH
Use “Share an Update” – it is next to your picture
Important! Sound upbeat and professional Instead of “I am looking for a job” Try “I am seeking new career opportunities”
© Marv Goldstein, June 2014 11
WAYS OF USING LinkedIn
Identify connections at your target companies Example, you are targeting Company X and identify
John Smith as a good contact. Searching Company X, you see the following
How you’re connected
to John
You
Jill Jones
John Smith
John Smith
Manager, Services at Company X
Location: Washington D.C. Metro Area
Ask your contact, Jill, for an introduction to her contact, John
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UNDERSTANDING A COMPANY Use Company Search Wealth of Information
Company description New hires and promotions Your Network AND College Alumni “Insightful Statistics”
Type in “Hilton Worldwide” as an example
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ADVANCED JOB SEARCH Run search multiply times with different keywords
Even slightly different keywords will yield different results At the end of your search results, select “See more jobs from Simply Hired that fit these criteria”
Also, search on “Job Fair”, “Career Fair”, or “Open House” and enter your Zip Code to locate those events in your area
project manLocated in or near:United States1122335 mi (55 km)project manLocated in or near:United States1122335 mi (55 km)project manLocated in or near:United States1122335 mi (55 km)
© Marv Goldstein, June 2014 14
LEARNING FROM OTHERS
Request informational interviews from connections in your career field Look at resumes of others with similar careers to improve your
resume See if you are using the correct terminology. Example, is it
analytics, statistics, or metrics? Learn from others on how they present themselves Think of your profile as an electronic resume
Important!: There is no spellcheck function in LinkedIn, so proofread. You may want to copy and paste your profile (by sections) into a Word document and then run the spellcheck function
Create An Inner Circle of Advisors Select from among your connections to fill
various roles: The Mentor – person you can learn from The Coach – encourages you during the job search The Industry Insider – knowledge of a targeted industry The Trendsetter – keeps you informed of current trends
(social media, hot jobs, emerging companies, etc.) The Connector – knows people from various groups (as
opposed to knowing many in a limited number of groups) The Realist – provides a pragmatic voice
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THE HIDDEN JOB MARKET ON LinkedIn Jobs are announced in LinkedIn Groups Look in the “Job Discussions” and “Jobs” categories For example
PM Community Group Latest: Discussions (38) • Jobs (37) • Members (100) • Comments
(18)
Jobs (37) Product Manager Hollander, a Solera company - Greater
Minneapolis-St. Paul Area
Implementation Consultant - Client-Facing Audatex - a Solera company - Hartford, Connecticut Area
Field Service Engineer - Midwest Territory Merck Group - Chicago, US-IL
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SEE WHERE THERE IS INTEREST IN YOU
Who has viewed my profile? - Your profile has been viewed by 6 people in
the last 2 weeks. - In the last week, you've appeared in search
results 44 times. - See who has viewed your profile
• Look at who is viewing your LinkedIn profile• Very telling if you had submitted a resume to a company now viewing your profile• Who has viewed my profile? feature located on right side of Home Page
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WHO HAS VIEWED MY PROFILE?
Your profile has been viewed by 6 people in the last 7 days, including:
Administrator at Vanguard Someone in the Executive Leadership function at Retailing Association Mike Jones Title: Consultant at Company A Demographic Info: Bloomington, Indiana | Market Research In Common: 2 shared groups Sherry Doe Title: Web Research Analyst at Company B Demographic Info: Alexandria, VA | Marketing and Advertising Barry Smith Title: VP Sales at Company C
Washington D.C. Metro Area | Telecommunications 23 shared connections
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JOB SEARCH ENGINES
Job Search Engines www.indeed.com The Center for Association Leadershiphttp://www.asaecenter.org/Career/careerhq.cfm?navItemNumber=51731 LinkedIn Your profession-specific industry/association * Set up search alerts
Remember Companies + LinkedIn = Strategic Connections Hiring Staff (interviewing manager)+ LinkedIn = Critical Insights
JOB SEARCH SKILL: LISTENING
To be effective with your job search and when interviewing
Don’t rush to judgment (no creating stories in your mind)
Ask questions Interpret verbal and nonverbal messages Focus on what is being said Look to learn (no “yes but…” to suggestions) Focus on the meaning behind the words
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JOB SEARCH SKILL: READING THE JOB ANNOUNCEMENT
Resumes often read by machine or clerks They are looking for SPECIFIC keywords MUST adopt their jargon
“Social Media”, is not Facebook, Twitter, etc. They are looking for the word “Social Media” They will not interpret
Make changes to resume with jargon and save as Company 1, Company 2, etc.
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CONCLUSION
LinkedIn is only one of many tools Free (don’t see a need to purchase
the fee service) Easy to use Powerful Promotes both computer AND face-
to-face job search
© Marv Goldstein, June 2014 23
TODAY’S CAREER SEARCH ACTIVITY
Join LinkedIn Today!
© Marv Goldstein, June 2014 24
THANK YOU