1

Enlargeas a Collaborator

Excelas a Communicator

Evolveas a Story Narrator

LinkedIn As a

Referral & Lead generation

Tool

Dr Amit Nagpal, Gurgaon / Delhiwww.dramitnagpal.com

Visibility, Credibility & Profitability-The Steps

1) Visibility on LinkedIn

2) Credibility on LinkedIn

3) Connecting, Conversing & Bonding4) Generating referrals for self and others5) Key strategies for LinkedIn as storytelling tool

Description

Agenda

1) Visibility on LinkedIn

1) Becoming more Visible

• Posting regular updates (can use scheduling websites)

• Wishing work anniversary

• Creating visual content

• Publishing on LinkedIn and getting Featured on LinkedIn channels (2 examples)

2) Credibility on LinkedIn

2) Becoming more Credible

• Jot down your achievements (educational, experience, awards and so on) and share the stories

• Get recommendations from credible people

• Provide supportive evidence for your skills

3) Connecting, Conversing &

Bonding

3) From Branding to Bonding

• Monitor who has viewed your profile and send connection requests

• Sending personalised messages and sharing useful information

• Sensitivity in actions

4) Generating referrals for self

and others

4) Referrals and Lead generation

• Send personalised message to those who like your updates (about your services and offerings)

• Be careful about the choice of words.

• Ask for referrals where bond exists or you can return value

5) Key strategies to use

LinkedIn as a storytelling tool.

5) Key strategies to use LinkedIn as a storytelling tool

1) LinkedIn profile

2) LinkedIn Updates

• Uploading PDF files with documents in story format (eg company profile)

• Visual storytelling with images

• Sharing your Youtube videos and Slideshare presentations as LinkedIn updates (and in relevant LinkedIn groups)

Share the stories of others to spread the magic

www.dramitnagpal.com

Thank You

Find out more about

“The Power of Storytelling” here

http://bit.ly/1bJsCWC