Social Media Tips from the ProsCenter for Women

Tina Arnoldi360 Internet Strategy LLC

www.360InternetStrategy.comwww.slideshare.net/tinaarnoldi

Using LinkedIn

About MeMeet Tina Arnoldi, the founder of 360 Internet Strategy, and a resident of Charleston, SC since the late 1990s.   She is qualified in both Google Analytics and Google AdWords, helping numerous clients manage their internet strategy.

Tina is also an experienced presenter, offering instruction on topics including Google tools and social media.  As a licensed professional counselor (LPC), she has a unique set of qualifications and insight on consumer behavior.

She was recognized in 2007 by the Charleston Business Journal with a “Forty Under 40″ award and again in 2011 as an Influential Woman in Business.

LinkedIn operates the world’s largest professional network on the Internet with more than 238 million members in over 200 countries and territories.

Professionals are signing up to join LinkedIn at a rate of more than two new members per second.

Sixty-five percent of LinkedIn members are located outside of the United States.

There are over 30 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic.

About Linked

We’ll walk through my profile as an example because I can comfortably pick it apart!

Example profile: Mine

Background Experience Interests Expertise Job searching Business partners Used in introductions

Why have a profile?

Natural, friendly smile Headshot – small thumbnails Professional dress Ladies – limit makeup and jewelry Only you – save the pets for Facebook! Current – not your high school photo Be consistent across channels

Your profile pic matters

A compelling headline

It doesn’t have to be your job title Keywords about your skills Jargon-free

“Director of Happiness” “Chief Officer of Goodness”

Name Picture Location Category Recommendation

s Connections

Customize your website listings

Appropriate contact info

Professional email address: NOT luvs2party@yahoo.com

Professional voice mail: NOT yo, yo, yo

How much do you want to share without requiring a log-in?

At a glance No log-in

needed

Never leave it blank Max it out Share accomplishments Make it easy to read with headers Include contact info Use keywords

Summary

My background is unique with education in psychology, criminal justice and technology. During my 7 years with Coastal Community Foundation (CCF), I managed technology for the organization which included hardware, software, and custom reporting.

In February of 2010, I co-founded and served as the Director of Palmetto Technology Hub until October of 2012. We received several grants from Google to support this initiative. Activities in this role included social media, volunteer management, event planning, and marketing activities.

In August of 2013, CCF received $37,980 from another Google grant I wrote to extend the technology offerings to nonprofits.

As a consultant, I help businesses with their online presence since I am Google Analytics & AdWords Qualified. My public presentations are generally on social media, technology tools, and having a successful online presence and I also offer half-day training on these topics.

Although not currently in the counseling field, I maintain my LPC status (licensed professional counselor)

Specialties: training, editing, writing, social media, nonprofit, freelance, counseling, technology, blogging, consulting, google analytics, book reviewer, google adwords, SQL, SSRS, Crystal Reports, volunteer coordinator, marketing for PATH, event planning, marketing, presenting

Summary

Speaking engagements ◦ Association of IT Professionals – 2010◦ First Federal Nonprofit Network lunch - 2010 ◦ Chas Area Grant Professionals – 2010◦ Jaycees – 2010◦ Council on Foundations – 2010◦ Google Nonprofit Boot Camp – 2011◦ Googlefest – 2012◦ Association for Fundraising Professionals – 2012◦ SC Association of Volunteer Administrators – 2012◦ Special Olympics Leadership Conference – 2012◦ Google senior event – 2012◦ Google Analytics for Nonprofits – 2013◦ Dig South – 2013◦ Googlefest - 2013 ◦ Association for Fundraising Professionals – 2013◦ Need to add my speaking engagements for September

Speaking engagements (in summary)

Set up a SlideShare account, post presentations, and integrate it with LinkedIn

Current position

• Use keywords naturally• Stay away from jargon – AdWords or PPC or paid ads?

Probably too long

What do I want a client/employer to see first?

Not an action – better for summary

Give them first

Tell people what you want to highlight

Make sure the person knows who you are (yes, I’m serious)

How to ask for recommendations

Show off! Publications

Volunteer contributions

Projects

Name it with a hyperlink, creates an inbound link to another site

Relate it to a position to show expertise

Add “team members”

Review your calendar for the past 6 months

Projects

Sometimes you should not accept an endorsement

Focus on strongest skills and those you want to use

Groups

Be discrete: Joining a job seeker group while you’re employed?

Add valuable content. It’s not all about you.

Use them as an “in” with people.

Start a group – IF you have a reason and time to manage it!

Not for company PR.

Follow policies.

Make it about you, not the company◦ “The start-up of you”

Have outside interests

Use creative, key-word heavy job titles

Shows up more in results if complete

Think strategically

Give examples of skills being used

Add LI to your website

Include URL in signature

Hide low priority endorsements

Be clear about skill level

Think strategically

If you don’t know someone, give them a reason to connect◦ Did you even look at their profile?

Don’t send desperate sales messages

Don’t beg for endorsements

Do seek people out to meet without an agenda

It’s okay to “un-do” a connection

Tips for connecting

Weekly◦ Make connections after every meeting

Have a reason to connect◦ Check your update feed and comment◦ Add a unique update (make it different from other

channels)◦ Add a useful discussion to a group

Monthly◦ Write a recommendation◦ Review your skill set◦ Add completed projects

Thank you!Tina Arnoldi

360 Internet Strategy LLC

Next up: Google Analytics Training – October 9thREGISTER: www.360InternetStrategy.com

www.slideshare.net/tinaarnoldi