using iso 14001 to support the circular economy presentations...iema.net standards & the...
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Using ISO 14001 to Support the Circular Economy
Martin BaxterIEMA Chief Policy Advisor
[email protected]@mbaxteriema
Context
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The resources challenge
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Financial Times “Why the world’s recycling system stopped working” Leslie Hook & John Reed 25/10/18
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Long-term national targets will drive action• Zero Avoidable Waste – 2050
• Zero avoidable plastic waste - 2042
• Doubling of resource productivity –2050
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Key areas• Extended producer responsibility
• Market for secondary materials –proposed plastics tax for packaging with less than 30% recycled content
• Deposit return schemes
• Banning single-use plastics
• Circular economy……
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Standards & the Circular Economy• Standards aren’t the solution to the
sustainable use of resources and cycling of materials back into the economy
• However, better application of existing standards, ISO 14001 in particular & development of new ones can make a significant contribution….but how?
ISO 14001 & supporting standards for Circular Economy
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ISO 14001 and supporting standards for Circular Economy
• BS 8001 (2017) Framework for Implementing the Principles of the Circular Economy in Organizations – Guide
• ISO (DIS) 14006 "Environmental management systems - Guidelines for incorporating ecodesign"
• ISO 14009 - "Environmental management systems: Guidelines for incorporating redesign of products and components to improve material circulation"
• ISO 14051 (2011) "Environmental management - Material flow cost accounting -General framework" plus ISO 14052 (2017) MFCA application in supply chains and ISO 14053 (xx) application in SMEs
• IEC (DIS) 62959 "Environmental conscious design (ECD) - Principles, requirements and guidance"
What do we mean by “circular economy”
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BS 8001 – Circular Economy Definition
circular economy
economy that is restorative and regenerative by design, and which aims to keep products, components and materials at their highest utility and value at all times, distinguishing between technical and biological cycles
[SOURCE: Ellen MacArthur Foundation]
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Circular Economy
circular economy (ISO 14009)
systemic approach to the design of business models, enabling the sustainable management of resources in products and services
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BS 8001 – underpinning Circular Economy Principles
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Circular Economy – Four key areas for business action
1. Resource Efficiency - making the most of material resources while minimising the production of waste
2. Resource Effectiveness – optimizing resource efficiency to avoid environmental harm and drive societal benefits
3. Resource Security - responsibly sourcing a reliable and affordable supply of materials
4. Resource Cycling - ensuring unused and end of life materials are returned to productive use –including remanufacturing and repurposing
Building circular economy into your EMS
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Management System Framework - JTCG
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Linking Strategy & Operational Activity
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Context, Leadership and Business Strategy
1. Recognition of the business significance i.e. 4.1/4.2 context and needs and expectations of interested parties
a) Particular focus on engagement with clients/customers/consumers – are you part of their problem (risk)?....or part of the solution (opportunity)?
b) Consider regulatory and fiscal drivers – public attitudes are forcing rapid change
2. Integration of CE issues and opportunities into the core business strategy – is your business model vulnerable? Alternatives – e.g. servitisation etc
3. Identification and consideration for inclusion of voluntary commitments relating to CE within the Environmental Policy (5.2)
4. Top management ‘leading from the front and setting a good example
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Risk and Resilience
Risk - Identifying sustainable resource management aspects and impacts across your value-chain – consider:
i. Cost – applying material flow cost accounting internally (ISO 14051) and into the supply chain (ISO 14052) points to where value is being lost
ii. LCA – understanding where the biggest environmental impacts are and therefore, potential areas that need management and improvement
iii. Vulnerabilities – what might prevent or limit access to key materials….or to their use in your products?
iv. What can be done better (opportunities)?
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Better by design
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Communications……& Environmental Claims
“Having driven petrol guzzling cars before, I realised that it is now time to switch to an electric car. With zero emissions, the i3 really is a clean car and helps to give back to the environment”
(29th May 2017)
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The ad breached the following CAP Code (Edition 12) rules
3.1 Marketing communications must not materially mislead or be likely to do so.
3.7 Before distributing or submitting a marketing communication for publication, marketers must hold documentary
evidence to prove claims that consumers are likely to regard as objective and that are capable of objective substantiation. The ASA may regard claims as misleading in the absence of adequate substantiation.
11.1 The basis of environmental claims must be clear. Unqualified claims could mislead if they omit significant
information.
11.3 Absolute claims must be supported by a high level of substantiation. Comparative claims such as
"greener" or "friendlier" can be justified, for example, if the advertised product provides a total environmental benefit over that of the marketer's previous product or competitor products and the basis of the comparison is clear.
11.4 Marketers must base environmental claims on the full life cycle of the advertised product, unless
the marketing communication states otherwise, and must make clear the limits of the life cycle. If a general claim cannot be justified, a more limited claim about specific aspects of a product might be justifiable. Marketers must ensure claims that are based on only part of the advertised product's life cycle do not mislead consumers about the product's total environmental impact.
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Control and Improvement
Integrating CE into the design and development of new products and services, procurement and supply-chain
a) Material sourcing and acquisition
b) Material simplification
c) Design for disassembly; product durability & repair
d) Product take-back, lease etc
How can your suppliers/customers help?
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Culture and behavior
• Leadership and engagement
• Partnership and collaboration
• Systems thinking & business models
• Making change happen!
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Key Resources to Support Your Activity
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Key Resources to Support Your Activity
