using gamification to drive brand loyalty
TRANSCRIPT
Engage More Customers & Employees In 2015
Presented by: Monica CornettiRated #1 Gamification Guru in the World
by UK-based Leaderboarded
Tweets:@monicacornetti
@avantresources
#gamification
Using Gamification to Drive Brand Loyalty
Think Like a Game
Designer
Here’s the challenge …
Take notes and list any questions
that you have.
Listen for the top 3 ideas that you’d
like to take back to your team.
We’re Learning About
Gamification
The best way to learn
about gamification is
to do gamification.
www.monicacornetti.com
Tweets:@monicacornetti
#gamification
CHAT BAR RESPONSE:
What were your favorite games as a child?
Gamers anonymous badge
Tweets:@monicacornetti
#gamification
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The Gamers!
The G Generation
1. Yes! I play games at least 5
hours per week.
2. I am a social gamer, I play at
least 1 hour a week
3. I played games growing up
... not so much as an adult
4. Who has time for games?
5. Recovery Program needed
but… We All Play Games - don’t we?
Boring tasks or chores
Treadmill
Rush Hour Roulette
Alliteration Activity Game
Tweets:@monicacornetti
#gamification
Gamification is
the process of
using game
mechanics and
game thinking in
non-gaming
contexts to
engage users
and solve
problems.
Familiar Examples of Loyalty Programs
CHAT BAR RESPONSE:
List your loyalty programs
Starting your gamification journey without knowing your overall
business objectives will take you on a road to nowhere.
Level 1: Why are we playing?
What are Your Business Objectives?
CHAT BAR RESPONSE:
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Don't try to fix a broken product or service with gamification
Don’t start your gamification journey without knowing your overall business objectives – you’ll be on the road to nowhere.
Don’t forget to focus on the players –Ask… ‘What’s in it for them?’
Player Centered Design
Level 2 - Who are your players?
Explorers
Like to:Learn new thingsExplore and test boundariesFind loopholesKnow the rules
Value:Accurate informationClever designKnowledge exchange
Creators
Like to:Express themselvesPersonalize their experience Show their uniquenessMake things others admire
Value:Original thoughtCreativityInfluence through creativity
Competitors
Like to: Develop their talentsTest their skillsSee their rankingShowcase their abilities
Value: MasteryLearningFriendly competition
Collaborators
Like to:Work with others on goalWin togetherParticipate in groups Form partnerships
Value: TeamworkShared learningSuccess as collective outcome
I’m OK – You’re OK Badge
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CHAT BAR RESPONSE:
CAN YOU IDENTIFY YOUR PLAYER TYPE?
Amy Jo Kim’s Social Action Matrix amyjokim.com
What Were You Thinking? Playbook
There, Now, How?
quest
Game Mechanics and Human Desires
http://bunchball.net/nitro/
Daniel Pink - Drive
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#gamification
What Does it Cost?
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#gamification
Since roll out in the USA in 2006, every behavior tracked through
the scorecard has improved.
Comments or Questions
Let’s Talk:
What comments, concerns, or questions do you have on the information we’ve covered today?
Think About It…
Do work and fun need to
be mutually exclusive in
a professional and
profitable company?Tweets:@monicacornetti
#gamification
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Tally up your points
How many badges did you
earn?
We’re Learning About
Gamification
www.monicacornetti.com
GamificationBusiness Objectives
Epic Story or Adventure
Game Elements & Design
Behaviors & Motivators
Is it FUN?
Player Centric
Gamification Speaker and DesignerAcclaimed Author & International SpeakerRecognized Player in Thinking Differently
Connect with Monica
Twitter: www.twitter.com/monicacornettiLinkedIn: www.linkedin.com/in/monicacornettiFacebook: www.facebook.com/monicacornetti.entreprenow
www.monicacornetti.com
Remember: Gamification ≠ Technology – Although technology can greatly enhance your project – it is foremost about the players’ experience.
Don’t focus on the bells, whistles, and glitter – but DO make it aesthetically pleasing for your players.
Don’t forget the FUN!
We’re Learning About Gamification
www.monicacornetti.com