Facebook and Hootsuite

@HootRonan

Best Practices & New Features

Speaker Bio

Social Media Coaching, Manager

Ronan Archibald

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Learning Objectives

Creating measurable social goals

Sharing relevant content

Engaging with your Facebook Fans

New Facebook Features in Hootsuite!

Learning Objective #1:

Creating Social Media Goals

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Ask yourself, what do you hope to accomplish by using social media. Have S.M.A.R.T. Goals:

• Specific

• Measurable

• Attainable

• Relevant

• Time-bound

Establish Business Goals and Objectives

“To have 5 Facebook Fans share their experience by June”

SMART Goal Scenario

“To have minimum 3 likes per post in June”

Learning Objective #2:

Sharing Relevant Content

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Pillars of Content

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Promoteyour business

Share customerstory

Content with images Trending

Articles Fun Fact Weekend Promotion

Feel good piece

Learning Objective #3:

Engaging With Your Audience

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2. Ask your Fans questions

5. Don’t forget to respond

1. Post 5 to 7 times a week

3. Be visual - maximize the impact of images

4. Empower your employees to engage with your Facebook

page

Engaging with your Facebook Fans

Learning Objective #4:

New Hootsuite Features!Setting Up Your Dashboard

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PRO TIP: Think of your tabs as file folders. You’ll want to organize these tabs so that they make sense for you.

Setting up my Hootsuite dashboard

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3 things to do after today’s webinar

What? Why?

1 Establish GoalsWrite down S.M.A.R.T goals

Reflect back to your core business objectives.

2 Build your Social CalendarUse the social media rule of thirds

Offer content that genuinely gives value and makes your followers smarter. Give them a reason to donate/follow YOU.

3 Engage with your Facebook FansConnect your Facebook Page to your Hootsuite dashboard and add Facebook Streams to monitor social conversations

Quickly see everything that is important and that may need responding to in one spot.

• Set up your dashboard !!

• Register for more webinars: hootsuite.com/webinars

Next steps...

Tweet your questions to @HootRonan

Thank You!@HootRonan

More Info:hootsuite.com/webinars

Join the conversation by tweeting @HootRonan