using facebook for business
DESCRIPTION
This presentation goes over six strategies for using Facebook in your small business.TRANSCRIPT
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Using Facebook for Small Business
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Inbound Marketing Overview
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Six Strategy Sequence
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What is your primary purpose?
Objective• Brand awareness• Customer service• Build email list• Drive traffic to
blog/website page• Build community• Others?
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What will it look like?
Design Strategy
http://www.facebook.com/cocacola
http://www.facebook.com/redbull
http://www.facebook.com/RedRobin
Check out your competitors and other popular pages.
•How often are they posting?•What times of day?•What are they posting?•What gets the most interaction?
Copy what they are doing!
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Create editorial guide
Content Strategy
Pre-Schedule Tools:•Hootsuite
Articles and blogs•AllTop•Technorati
Pre-Schedule Tools:•Hootsuite
Articles and blogs•AllTop•Technorati
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Drive more people to your Facebook
Promotion Strategy
Inside FacebookFacebook Ads to promote PageUse @ tag
Outside FacebookAdd Like buttons to your websiteInvite email and ezine subscribersAdd to signature block
OfflinePrint media – Vanity URLDisplay at your business
Post photos and Tag people in the photo.
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Monitor and Moderate
Engagement Strategy
Primary Components•Respond promptly•Use personal tone•Share quality content•Entice comments•Post at least 1x day-more is better•Check Alltop each morning
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Convert to leads
Conversion Strategy
Need a strategy to convert your fanbase to paying clients or customers.
Tipping point between 500 – 1,000 Fans/Followers
Tipping point between 500 – 1,000 Fans/Followers
• Special event• Coupons• Discounts• Other Call to Action
Tell them exactly what you want them to do.
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Six Strategy Sequence
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Contact Me With Any Questions