using digital footprints to crush the competition - dave conklin

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Page 1: Using Digital Footprints to Crush the Competition - Dave Conklin
Page 2: Using Digital Footprints to Crush the Competition - Dave Conklin

Using Digital Footprints to

CRUSH Your Competition

Page 3: Using Digital Footprints to Crush the Competition - Dave Conklin
Page 4: Using Digital Footprints to Crush the Competition - Dave Conklin

competition.

Page 5: Using Digital Footprints to Crush the Competition - Dave Conklin

“PUT that pencil DOWN!”

Page 6: Using Digital Footprints to Crush the Competition - Dave Conklin

If This Was Prior To 1996 - Most of you would be fired.

Page 7: Using Digital Footprints to Crush the Competition - Dave Conklin
Page 8: Using Digital Footprints to Crush the Competition - Dave Conklin
Page 9: Using Digital Footprints to Crush the Competition - Dave Conklin

When Will It

STOP?!

Page 10: Using Digital Footprints to Crush the Competition - Dave Conklin

Why You Should Love The Mud

Page 11: Using Digital Footprints to Crush the Competition - Dave Conklin

AlmostEverything

We Do Today InMarketingLeaves a

FOOTPRINT.

Page 12: Using Digital Footprints to Crush the Competition - Dave Conklin

Today You’ll Learn How To Investigate.

And win.

Page 13: Using Digital Footprints to Crush the Competition - Dave Conklin

What Can We Investigate?

Page 14: Using Digital Footprints to Crush the Competition - Dave Conklin

What Can We Investigate?

Competitors Pay Per Click KeywordsLanding PagesSEO KeywordsContent That’s Working For ThemSocial Media Strategies

Page 15: Using Digital Footprints to Crush the Competition - Dave Conklin

Keywords They Are Paying For

Page 16: Using Digital Footprints to Crush the Competition - Dave Conklin

Know what worksSEMRush Demo

Keywords They Pay For

Page 17: Using Digital Footprints to Crush the Competition - Dave Conklin

Know what worksSEMRush Demo

Their Landing Pages

Page 18: Using Digital Footprints to Crush the Competition - Dave Conklin

Know what worksSEMRush Demo

Their Offers

Page 19: Using Digital Footprints to Crush the Competition - Dave Conklin

Know what worksAhrefs Demo

Most Popular Pages (For Links)

Page 20: Using Digital Footprints to Crush the Competition - Dave Conklin

Know what worksAhrefs Demo

Who’s Linking?

Page 21: Using Digital Footprints to Crush the Competition - Dave Conklin

Friends & Foes(Competitors Are Different Than

You Think)

Page 22: Using Digital Footprints to Crush the Competition - Dave Conklin

Art of WarThe Very People That Are YourOnline Competitors – Need To

Be Your Friends

My experience from web dev to seo

Page 23: Using Digital Footprints to Crush the Competition - Dave Conklin

Art of WarThe Very People That Are YourOnline Competitors – Need To

Be Your Friends

Salmon canon

Page 24: Using Digital Footprints to Crush the Competition - Dave Conklin

Recruit The Team(Mission Impossible Theme)

Page 25: Using Digital Footprints to Crush the Competition - Dave Conklin

What’s The Bait?BuzzSumoLive Demo

Page 26: Using Digital Footprints to Crush the Competition - Dave Conklin

What’s The Bait?Afrefs (live demo)

(Our tool)

Page 27: Using Digital Footprints to Crush the Competition - Dave Conklin

Make The Bait(odesk, elance, etc.)

Live Demo Odesk

Page 28: Using Digital Footprints to Crush the Competition - Dave Conklin

Know Your Spots BEFOREYou Cast

(Think fishfinder)

Page 29: Using Digital Footprints to Crush the Competition - Dave Conklin

Once It’s OnlineGet The Word Out

Phone | Email | SocialPlus ripples, Facebook Groups

Twitter FeedsPaid FB,TW