using design as a strategic tool for impact
TRANSCRIPT
Using Design as a Strategic Tool for Impact
Despina PapadopoulosPrincipled Design, Studio 5050
What to MAKE
What to DO
Why
Why Make it, Do it
How to Innovate CONTEXTUALLY
How to Innovate CONTEXTUALLY
How to Innovate CONTEXTUALLY
framework
How to Innovate CONTEXTUALLY
framework
whatwhywho (where when)
how
How to Innovate CONTEXTUALLYSOCIAL
“the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary”
“the interaction of organisms with other organisms
“the people in communities
“the stakeholders / beneficiaries / clients
primarysecondaryinstitutions (formal, informal)familyother influencersactors
customstraditionssymbols
relationships drivers belief systems
why people matter
why people mattereconomics
ethics
policy
management
design
ethnography
why people matter SYSTEM
why people matter SYSTEM think holistically
MAKE DO WHY CONTEXT INNOVATEPEOPLEMEANINGV
IMPACT
OVATEPEOPLEMEANINGV
IMPACT
CHANGENNOVATEPEOPLEMEANINGV
IMPACT
CHANGE
IMPACT
behaviours
needs – wants – beliefs - incentives
symptoms VS root causesopportunities
gaps
facilitating - mapping
SYSTEM
$300-House-for-the-Poor Competition
top-down VS bottom-up
needs based construction
http://blogs.hbr.org/govindarajan/2010/08/the-300-house-a-hands-on-lab-f.html
Incremental Housing in Chile
http://designother90.org/cities/solutions/incremental-housing
Pocket Reconstruction in India
http://designother90.org/cities/solutions/pocket-reconstruction
meaningvalue
commodity
principles
Accountability
Credibility
Knowledge Exchange
Respect
Scalability
Sustainability
Transferability
Transparency
Trust
21st State Statecraft
Aid Fatigue
Crowdsourcing
DYI Aid
Impact Measurement
Indicators
Open Data
Open Source
principles trends
meaning full ?
what parts of human life are
“not just abilities residing inside a
person but also the freedoms or
opportunities created by a combination
of personal abilities and the political,
social, and economic environment”
capabilities
Martha Nussbaum, Human Capabilities
1. Life
2. Bodily Health
3. Bodily Integrity
4. Senses, Imagination and Thought
5. Emotions
6. Practical Reason
7. Affiliation
8. Other Species
9. Play
10. Control Over One's Environment
meaningful
Martha Nussbaum, Human Capabilities
“the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary.”
“the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective o f tools of interaction is voluntary or involuntary.”
“the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective o f tools of interaction is voluntary or involuntary.”
traditional media | social media | campaigns | smart phones | social art
crowdsource | open source | mashups | locative media | citizen journalism
solution journalism DYI | hacks | agile development | data visualisation
Sing in me, Muse, and through me tell the story
of that man skilled in all ways of contending,
the wanderer, harried for years on end,
after he plundered the stronghold
on the proud height of Troy.
He saw the townlands
and learned the minds of many distant men,
and weathered many bitter nights and days
in his deep heart at sea, while he fought only
to save his life, to bring his shipmates home.
But not by will nor valor could he save them,
for their own recklessness destroyed them all —
children and fools, they killed and feasted on
the cattle of Lord Hêlios, the Sun,
and he who moves all day through the heaven
took from their eyes the dawn of their return. . . .
Two households, both alike in dignity,
In fair Verona, where we lay our scene,
From ancient grudge break to new mutiny,
Where civil blood makes civil hands unclean.
From foth the fatal loins of these two foes
A pair of star-cross'd lovers take their life;
Whose misadventured piteous overthrows
Do with their death bury their parents' strife.
The fearful passage of their death-mark'd love,
And the continuance of their parents' rage,
Which, but their children's end, nought could remove,
Is now the two hours' traffic of our stage;
The which if you with patient ears attend,
What here shall miss, our toil shall strive to mend.
Yoko Ono, Mend
Yoko Ono, Mend
Pills for other people’s pain
Doctors Without Borders, Spain
http://www.msf.es/pastillascontraeldolorajeno/compralas.php
MAKE DO WHY CONTEXT INNOVATEPEOPLEMEANINGVALUEPRINCIPLES
IMPACT
TOOLS interactive (?)
http://hdr.undp.org/external/hdi/index.php
http://hdr.undp.org/external/hdi/index.phphttp://www.safaricom.co.ke/index.php?id=250
