using demographic questions for indepth data analysis
DESCRIPTION
http://blog.obsurvey.com/go/SSDEM/ Demographic survey questions help to determine factors that could influence a respondent’s choice of answers in your online survey questionnaire. Get the important information you need NOW, with Obsurvey's FREE 30 day trial: http://blog.obsurvey.com/go/SSDEM/TRANSCRIPT
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Using Demographic Questions
For In-depth Data Analysis
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Demographic questions help to determine factors that could
influence a respondent’s choice of answers.
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Able to split your respondents into certain groups and see how your groups vary with
their answers.
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Sample survey questions and how you can use them to
assist in your demographic survey questions
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Age Questions
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The age of your respondents can sometimes greatly alter
the way that they answer your questions.
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Asking for a respondents age can also be a good way to
ease people into answering this somewhat personal questions as it is an easy
question to answer.
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Ethnicity Questions
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Interesting contrast when it comes to comparing the
answers of respondents from different racial or cultural
backgrounds.
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Asking a person to identify their ethnicity in a survey can
be a slightly precarious question - always allow a
“prefer not to say” option
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Marital Status
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Give you an insight into how the household is made up.
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Education Question
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The level of education of a respondent may affect the answers that they give to
certain questions.
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Someone who has had vocational training may have different opinions on topics than those who have a PHD,
for example.
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Employment Question
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Good contrast of opinions from differing demographic groups,
especially financial questions or opinions on social statuses.
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REMEMBER!
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Demographic questions are inherently personal and
sensitive to certain extents, so they should be treated as
such.
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Other demographic questions could be…
•Income•Number of children•Geo-location•Weight•Gender
…to name a few.
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