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Why Branding

Is

Important For Businesses

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Promotional products are a great tool to increase awareness of

consumers to your brand. Various items can be imprinted with the

different visual elements of your brand. They are great as gifts for

consumers and corporate partners, as well. They are relatively cheap to

produce, and rely extensively on creativity to be effective and because of

this, these promotional merchandise are often used as part of a

business’s guerilla marketing campaigns. The effectiveness of marketing

items is due to its added utility aside from being a media for advertising

messages.

Common day-to-day items can be transformed into effective marketing

materials. Below are some suggested items for your next promotional

campaigns.

Wearables

Examples of items in this category

would include shirts, uniforms, hats,

and jackets. The PPAI says that 30% of

marketing merchandise are those that

can be worn by consumers.

Office products

Office supplies are an effective way of

furthering your brand because they will

be frequently used. This category

would include writing instruments like

pens and markers, folders, desk sets, and calculators.

Small electronics

According to a BPMA poll done in 2011, at least twenty percent of

almost 15,000 adults in the UK, consider USB drives as the number one

most useful promotional item. Other consumer electronics like music

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players are also among the top 10 items that people find useful even as

promotional items.

Calendars

Advertising calendars are excellent giveaways, too. A poll conducted by

the Promotional Products Association International showed that 74%

and 72% of promotional calendar recipients remember the name of the

company, and remember their products, respectively.

Tissue pack

Using tissue packs as marketing merchandise is still a hit

in Japan where it originated, but it is slowly being

introduced in other parts of the world, and impressively

retains its efficacy. The advantages of tissue pack

marketing include their higher rate of acceptance and

retention among consumers compared to other printed ads

like leaflets and flyers. If you wish to purchase koozies,

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Personalized koozies

These beverage sleeves are constructed from foam or neoprene and they

serve as a barrier between your hand and the surface of a cold beverage

container. Customized koozies have impressive versatility. Because they

are available in many colors and styles, having one made to match the

visual elements of your brand is fairly easy.