using content curation to build authority online
TRANSCRIPT
ContentResearch and Curation
Presented by Sean Clark
Chief Curator & Co-Founder, Kurasie.com
Kurasie: The Content Curation Engine
@SeanClark
SEO
Blogs / Websites
Email Newsletters
The foundation of all online marketingContent
Social Media
Kurasie: The Content Curation Engine
@SeanClark
The choice is whether to create it or Curate it!
Kurasie: The Content Curation Engine
@SeanClark
Creation is the Optimum Route
Limited time & a world full of content
Busy person
Photo Credit: https://www.flickr.com/photos/ninonatividad/
Kurasie: The Content Curation Engine
@SeanClark
CURATIONCAN PROVIDE A SOLUTION
Kurasie: The Content Curation Engine
@SeanClark
What is Curation?
museum
Photo Credit: https://www.flickr.com/photos/stuckincustoms/
Kurasie: The Content Curation Engine
@SeanClark
The benefits of Curation
Regular Content
Knowledge
Idea Generation
Builds Authority
Positive SEO
Time Efficient
Kurasie: The Content Curation Engine
@SeanClark
Some great Curators
Kurasie: The Content Curation Engine
@SeanClark
Kurasie: The Content Curation Engine
@SeanClark
Kurasie: The Content Curation Engine
@SeanClark
Kurasie: The Content Curation Engine
@SeanClark
CURATIONHOW TO
Kurasie: The Content Curation Engine
@SeanClark
1. Define your
subject
2. Find contentsources
3. Add to your
Curation Tool of choice
4. Schedule on social every day
5. Curate a weekly article
6. Analyse the results
& adapt where
necessary
Kurasie: The Content Curation Engine
@SeanClark
Top Tips
1. Include unique content in curated articles that are
going on your own website or blog.
2. Ensure you link out to high
quality or respected sources.
3. Add value for the reader. 4. Build relationships with
those whose content you are curating. They will often help you maximise your reach or
add additional value.
Kurasie: The Content Curation Engine
@SeanClark
01379 330330
@getKurasie
W Kurasie.com
“Customers don’t buy your product or service, they buy your approach to solving
their problem”.Jeff Ernst, VP of Marketing at Forrester Research.
Thank You
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