using archetypes to build powerful brands
TRANSCRIPT
Gather 2011 – Kansas City, Mo
Using Archetypesto Build Powerful Brands
Gather 2011 – Kansas City, Mo
Carl Gustav Jung
Image: www.mindblink.org
Jung’s Archetypal Theory
“There are collective forms or images of a collective nature
which occur practically all over the earth as constituents of
myths and at the same time as individual products of the
unconscious. These as imprinted and hardwired into
our psyches.”
Gather 2011 – Kansas City, Mo
12 Master Archetypes
Gather 2011 – Kansas City, Mo
Magician
Innocent
JesterOutlaw/lover
EverymanHero
Sage Hero OutlawLover Explorer
CaregiverLoverCreator
Archetypes are Everywhere
Gather 2011 – Kansas City, Mo
Gather 2011 – Kansas City, Mo
Before
After
