using analytics to improve fundraising
DESCRIPTION
By Dennis McCarthy and Donna WilkinsTRANSCRIPT
![Page 1: Using Analytics to Improve Fundraising](https://reader036.vdocuments.mx/reader036/viewer/2022062513/5576cbe7d8b42ae3108b5149/html5/thumbnails/1.jpg)
MoneyballHow Analytics Improves FundraisingPRESENTED BY DENNIS MCCARTHY
DONNA WILKINS
![Page 2: Using Analytics to Improve Fundraising](https://reader036.vdocuments.mx/reader036/viewer/2022062513/5576cbe7d8b42ae3108b5149/html5/thumbnails/2.jpg)
![Page 3: Using Analytics to Improve Fundraising](https://reader036.vdocuments.mx/reader036/viewer/2022062513/5576cbe7d8b42ae3108b5149/html5/thumbnails/3.jpg)
What should I do?
![Page 4: Using Analytics to Improve Fundraising](https://reader036.vdocuments.mx/reader036/viewer/2022062513/5576cbe7d8b42ae3108b5149/html5/thumbnails/4.jpg)
M&M
![Page 5: Using Analytics to Improve Fundraising](https://reader036.vdocuments.mx/reader036/viewer/2022062513/5576cbe7d8b42ae3108b5149/html5/thumbnails/5.jpg)
Charity Dynamics TEMpO™ Technology Engagement MOdel
Strategy for managing the pace and prioritization of online investment
• Inherently come and go• Drive awareness, audience,
response• Require incremental
investment
• Built to last• Provides utility• Manages growing
constituency• Unites disparate campaigns
• Ensures ongoing engagement• Maximizes campaign
investment• Converts from campaign to
mission-oriented supporters
![Page 6: Using Analytics to Improve Fundraising](https://reader036.vdocuments.mx/reader036/viewer/2022062513/5576cbe7d8b42ae3108b5149/html5/thumbnails/6.jpg)
CMO+
CTO / CIO
![Page 7: Using Analytics to Improve Fundraising](https://reader036.vdocuments.mx/reader036/viewer/2022062513/5576cbe7d8b42ae3108b5149/html5/thumbnails/7.jpg)
1. Do-It-Yourself
2. Integrated Fundraising
3. Mobile
3 Buckets
![Page 8: Using Analytics to Improve Fundraising](https://reader036.vdocuments.mx/reader036/viewer/2022062513/5576cbe7d8b42ae3108b5149/html5/thumbnails/8.jpg)
Do It Yourself
![Page 9: Using Analytics to Improve Fundraising](https://reader036.vdocuments.mx/reader036/viewer/2022062513/5576cbe7d8b42ae3108b5149/html5/thumbnails/9.jpg)
Integrated Marketing
![Page 10: Using Analytics to Improve Fundraising](https://reader036.vdocuments.mx/reader036/viewer/2022062513/5576cbe7d8b42ae3108b5149/html5/thumbnails/10.jpg)
Mobile
![Page 11: Using Analytics to Improve Fundraising](https://reader036.vdocuments.mx/reader036/viewer/2022062513/5576cbe7d8b42ae3108b5149/html5/thumbnails/11.jpg)
M&M
![Page 12: Using Analytics to Improve Fundraising](https://reader036.vdocuments.mx/reader036/viewer/2022062513/5576cbe7d8b42ae3108b5149/html5/thumbnails/12.jpg)
• User generated video content• Who are you constituents?
• Age / Race / Gender• Transparent loyalty programs• Valuing acceleration
What’s Next
![Page 13: Using Analytics to Improve Fundraising](https://reader036.vdocuments.mx/reader036/viewer/2022062513/5576cbe7d8b42ae3108b5149/html5/thumbnails/13.jpg)
• Nten / CD Donor Engagement Study• CD Interactive Investment Study• CD Blog
Learn More
![Page 14: Using Analytics to Improve Fundraising](https://reader036.vdocuments.mx/reader036/viewer/2022062513/5576cbe7d8b42ae3108b5149/html5/thumbnails/14.jpg)
Q&A
![Page 15: Using Analytics to Improve Fundraising](https://reader036.vdocuments.mx/reader036/viewer/2022062513/5576cbe7d8b42ae3108b5149/html5/thumbnails/15.jpg)
15 #bbcon
Don’t forget to complete a session survey! Each completed survey enters you into a drawing to win a complimentary registration to bbcon 2015 in Austin, Texas*.
*Blackbaud reserves the right to change or withdraw this promotion at any time, without advance notice. Promotion has no cash value and may not be exchanged, applied to, or combined with any other offer.
Are you pumped up and ready to go?