Social MediaDarlene Fichter&Jeff Wisniewski

Why Measure?

Puppy photo by paul+photos=moody Some rights reserved Dog ownship by ASPCA

Free puppies

Investment in Social MediaProduces?

What are your goals? Cost savings? More use? Library support?

Blog or flickr or youtube channel Readers, commenting, following, linking Useful to track but it’s just the start

And the result is ? Goals met or not met.

Qualitative and Quantitative

Photo by findingthenow Some rights reserved

Abundance of Counting Tools

Specific tools for specific channels Message Boards Facebook Twitter Flickr, YouTube, media/video Social bookmarking

“Overview/Aggregate”

How

Who

When

Where

ToolsGoogle Analytics

Facebook Insights

Facebook Insights

IndicatorsLIKELIHOOD OF BEING

DISCUSSED

DO YOU HAVE A FAN BASE THAT REPEATED TALK ABOUT YOU?

RATION OF POSITIVE MENTIONS TO NEGATIVE ONES

Passion

Strength

Sentiment

ToolsSocial mention

Twendz

Discussion