uses and gratifications of newspapers
TRANSCRIPT
USES AND GRATIFICATIONS OF
NEWSPAPERS
EDUCATION / INFORMATION
Newspapers share news with the
reader and informs them of what is
happening around them.
Local newspapers, will attract the
readers of the community it is
targeted at, as the news is relevant
to them, and they will be informed
on things that could affect them.
SOCIAL INTERACTION / PERSONAL IDENTITY
Newspapers are a source for social
interaction as it gives us something to talk
about, which enables us to interact with
society. We are also able to relate to stories,
which helps us by identifying with others,
also gaining a sense of belonging.
A local newspaper helps a reader identify
themselves in with a crowd, as the
newspaper is specifically targeted at them.
ENTERTAINMENT
Another purpose of a
newspaper is to entertain.
Many (local) newspapers
include such things as
horoscopes, crosswords, and
agony aunts. This allows the
reader to interact, is helps in
grabbing the reader’s attention.
ESCAPE
This allows the reader to escape their own lives for a bit and
delve into your own world, focusing your attention on the
news of others, e.g. Celebrity gossip, allows the reader to
wonder what is going on in a celebrities life, therefore taking
the reader away from their own problems and focusing on a
certain celebrities mishaps.