users, prototyping, etc. (lean startup machine toronto)
DESCRIPTION
I ran a workshop at Lean Startup Machine in Toronto on Day 2 of the customer development focused startup competition. This was class 5 on January 28, 2012 on Users, Prototyping, Etc. Learn more about this event at http://lsm-toronto.eventbrite.com/.TRANSCRIPT
Users, Prototyping, Etc. Lean Startup Machine Toronto
Note
There are terms and conditions of everything that you learn.
• There are no best ways, just be!er ways
• Practice is greater than theory • I’m just one perspective
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Hello
A work in progress.
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Basics
Rapid Prototype
Customer Interviews
Next Riskiest Assumption
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The workflow of the day.
Our ‘What’
LSM Toronto Reference: Everywhere.
A Different ‘What’
LSM Toronto Reference: h"p://www.ideo.com/work/human-
centered-design-toolkit/
Testing ‘What’
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Different products require different perspectives into assumptions. What’s the
riskiest thing to test first?
• Minimum Viable Product = Business • Minimum Feasible Product = Technical • Minimum Desirable Product = Users
Reference: h"p://andrewchenblog.com/2009/12/07/minimum-desirable-product/
‘Desirability’
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Instead of your revenue and conversion rates, determine the metrics of your user benefits.
• Know who the target users are
• Understand context, behaviour and goals • Build a product experience around that
Reference: h"p://andrewchenblog.com/2009/12/07/minimum-desirable-product/
‘Desirability’ vs ‘Viability’
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Examples:
You have a dating site that gets lots of users to buy subscriptions / see advertising, but none
find the dates they wanted.
You have a site that lets millions of users video chat with random strangers, but none of them
will pay for the benefit. Reference: h"p://andrewchenblog.com/2009/12/07/
minimum-desirable-product/
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• Doing what’s necessary and sufficient
Paper Prototyping
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• Should surveys help you assess a broader market question
Wufoo
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• Pu"ing your savvy presentation skills to good use
Keynotopia
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• Making things make sense to users, click by click
• Also: iMockups
Balsamiq
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• If you absolutely need to have visuals for your target user
• Also: Elance
99designs
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• If you want to put your full set of validated learnings to test
Unbounce
Satish Kanwar, Partner [email protected] 416 669 2779