users are people too - adi zellner
TRANSCRIPT
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Users are PEOPLE, too.Adi Zellner
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Wix: 60M+ Reg Users
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A Bit About Myself
Head of Wix HotelsProgram Manager,
Cyber Education
Founder & CTO
Roomer
8200,
Intelligence force
B.S.C
Software engineer
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Thought #1
Start with why
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The Golden Circle
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The Golden Circle
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Thought #2
We don’t know what we don’t know
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We Learned.
IDEAS
CODEDATA
BUILDLEARN
MEASURE
Lean
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Thought #3
Measure. Don’t praise.
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Example
% Abandonment Rate% Login Success % Sign-Up Success % Reg-to-Anonymous
KPIs:
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Anonymous
Free
Open
Publish
Package Picker
Save
Purchase Page
Funnel example
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Increased traffic
Increased conversion
Increased engagement
Increased signups
Reduced churn
How will you know that you were successful?
Etc…
Basically, the question here is
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Thought #4
Make people feel food.About themselves
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People don't buy products; They buy better versions of themselves.
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Thought #5
Humans are irreplaceable.
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Lucie Mohelnikova
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Listen.
Meet face to face
Call them on the phone!
Make the support transparent to all the team
Answer the support your self
Send Emails
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Last Slide
Thank You
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Easter Gift
37 signals: getting real
Eric ries. Lean start up
http://www.useronboard.com/
http://designlab.mailchimp.com/
http://www.mindtheproduct.com/
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