user test introduction
TRANSCRIPT
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User testFeweb 29/09/2015
ERGONLINE.BE
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Founder of Ergonline
12 years experienced UX consultant
Previously: Head of UX at Emakina
Studied Communication, Design & Usability
Usability Day 2008, 2009 & 2014
Raphaël de Robiano
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About Ergonline
Ergonline is a Belgian UX Agency created in 2013 by Raphaël de Robiano.
We offer User Experience services like
- Innovation workshops- User Behavioral Analysis- Customer Journey Definition- Wireframing & Clicable Prototyping- User Testing (+ eyetracking)- Conversion Rate Optimization (+ SEO)- UI Design & HTML (+ responsive)- ...
Our team is composed of complementary UX profiles: UX Researchers, UX designers, Data analysts, Conversion specialists & Visual Designers to help companies to create awsome User Experiences.
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Quelques références
Ainsi que quelques agences digitales
more onergonline.be
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User Tests
Pourquoi + Comment
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Pourquoi + Comment
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Wireframe Final design
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Conversion+30%
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User satisfaction+75%
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Pourquoi + Comment
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Méthodologie
Preparation- Kick-off meeting- Definition of objectives, target group- Task definition (scenario)- Test plan
Panel Constitution- Definition of panel- Recruitement of users- 8 users/language- Incentive
Test Sessions- 1-to-1 session- Moderator- 1h / test- Eye tracking option- Live feed
Analysis &Recommandations- Quantitative results- Recommandations for improvement
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1. Test plan
Define the objectives of the test, the user panel criterias, the pre/post surveys & the scenarios to test (+ Success KPI’s)
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1. Test plan
Define the objectives of the test, the user panel criterias, the pre/post surveys & the scenarios to test (+ Success KPI’s)
![Page 23: User Test Introduction](https://reader031.vdocuments.mx/reader031/viewer/2022022123/58a0d65b1a28abeb378b4d35/html5/thumbnails/23.jpg)
1. Test plan
Define the objectives of the test, the user panel criterias, the pre/post surveys & the scenarios to test (+ Success KPI’s)
![Page 24: User Test Introduction](https://reader031.vdocuments.mx/reader031/viewer/2022022123/58a0d65b1a28abeb378b4d35/html5/thumbnails/24.jpg)
1. Test plan
Define the objectives of the test, the user panel criterias, the pre/post surveys & the scenarios to test (+ Success KPI’s)
![Page 25: User Test Introduction](https://reader031.vdocuments.mx/reader031/viewer/2022022123/58a0d65b1a28abeb378b4d35/html5/thumbnails/25.jpg)
1. Test plan
Define the objectives of the test, the user panel criterias, the pre/post surveys & the scenarios to test (+ Success KPI’s)
![Page 26: User Test Introduction](https://reader031.vdocuments.mx/reader031/viewer/2022022123/58a0d65b1a28abeb378b4d35/html5/thumbnails/26.jpg)
1. Test plan
Define the objectives of the test, the user panel criterias, the pre/post surveys & the scenarios to test (+ Success KPI’s)
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2. One to one tests
We test the scenarios with 8 users. The moderator introduce the test, observe the interactions and takes notes of what’s happening.
Raphaël, ergonome
Tester l’application Budget Assistant (outils pour les clients Belfius pour suivre et gérer son budget) pour identifier les problèmes que les utilisateurs pourraient rencontrer.
Effectuer des tâches sur l’application et vous poser des questions.
Ce n’est pas vous qu’on teste, il n’y a pas de mauvaises réponses.
Je ne pourrai pas vous aider mais si vous êtes perdu ou que vous n’y arrivez pas, faites-le savoir.
Nous allons utiliser un Eyetracker et une caméra mais tout ceci reste confidential et ne servira qu’à analyser.
La session durera environ 1 heure et je prendrai des notes durant le test.
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2. One to one tests
We test the scenarios with 8 users. The moderator observe the interactions and takes notes.
1. Could you tell us what is this website about?
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2. One to one tests
We test the scenarios with 8 users. The moderator observe the interactions and takes notes.
A3. Pourriez-vous me dire combien de transactions à catégoriser vous avez actuellement? Comment les ajouter à une catégorie?
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2. One to one tests
We test the scenarios with 8 users. The moderator observe the interactions and detect the issues.
3. Your email has been created. Please seek approval to Nick Barden before sending. How can you do this?
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2. One to one tests
We test the scenarios with 8 users. The moderator observe the interactions and detect the issues.
6. How much will cost the rental of 2 bikes with child seats?
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3. Analyser & trouver des solutions
We analyze the results (heatmaps, gazeplots, feedbacks, videos, survey, ...) to understand & identify issues.
«
“ I can’t select my
booking. So I don’t know
how to continue… ?! “
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3. Analyser & trouver des solutions
We analyze the results (heatmaps, gazeplots, feedbacks, videos, survey, ...) to understand & identify issues.
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3. Analyser & trouver des solutions
We deliver a complete & prioritized report with issues description & clear solutions to help you optimize the UX.
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3. Analyser & trouver des solutions
We deliver a complete & prioritized report with issues description & clear solutions to help you optimize the UX.
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1. Vouloir valider à tout prix
2. Confondre User test & UX research
3. Attendre qu’il y ai des problèmes avant de tester
4. Ne pas tester avant de tester (dry run)
5. Tester trop tard (déjà développé)
6. Tester 1 seule fois
7. Demander juste un avis (sans tester)
8. Toute l’équipe autour de l’utilisateur
9. Trop d’interventions lors du test, voire même faire des
suggestions
10. Tester plus d’1h par utilisateur
10 erreurs à éviter
Nous avons rédigé un article à ce sujet: medium.com/@ergonline/24e5bf901f78
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Et l’AB testing alors?
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User test AB test
Pourquoi? Combien?
Facilité d’utilisation Impact d’un changement
Les utilisateurs peuvent-ils effectuer la tâche?
La navigation est-elle efficace?...
Quel design converti le plus?Quel CTA / proposition de valeur est la
meilleure?...
Généralement une version Plusieurs versions
Laboratoire (Prototypes, Designs ou Online) Traffic réel (online)
Qualitatif Quantitatif
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Merci !Questions ? Remarques ? Insultes ?
@ergonline ergonline.be
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