user study of nokia 1112 telugu

11
NOKIA 1112 Telugu Interface User Study 21 July 2007 Pudi Ravi Krishna

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Page 1: User Study of Nokia 1112 Telugu

NOKIA 1112 Telugu Interface

User Study

21 July 2007Pudi Ravi Krishna

Page 2: User Study of Nokia 1112 Telugu

Laxman Rao, 50 years

Real Estate Businessman

Class II Pass, Telugu Medium

Always on the move

• Traveling to site of construction

• Uses cell phone to communicate with his lorry drivers and clients

• Can read/write Telugu

• Cannot read/writ English

Page 3: User Study of Nokia 1112 Telugu

• Uses Reliance LG handset since 3 years

• ‘Speed Dial’ facility has been configured by daughter

• Cannot understand/read English language interface

• Use of phone limited to memorizing upto 20 ‘speed dial’ numbers

• tends to commit mistakes sometimes by calling up wrong ‘speed dial’ numbers

• Has learnt the steps(buttons to press in sequence) to retrieve a missed call

Page 4: User Study of Nokia 1112 Telugu

Bought a new ‘BSNL Cellone’ connection with NOKIA 1112 handset since it is the only connection that works there.

+

Has to travel to village to look after his agricultural land.

Page 5: User Study of Nokia 1112 Telugu

• Telugu interface configuration and address book entries have been made by daughter

• Uses the new phone for personal calls in the same way as his business phone (speed dialing)

• He can now read the interface and guess the options

Page 6: User Study of Nokia 1112 Telugu

Dialed No.

Ravi Krishna

Options L.Spkr

Options Cancel

• He can now read the interface and guess the options

• He can now read the name and confirm that has has ‘speed dialed’ the right number.

Page 7: User Study of Nokia 1112 Telugu

• Address book entries with English names have pictorials configured by daughter

Younger daughter

Elderdaughter

Page 8: User Study of Nokia 1112 Telugu

Gowraram

.. 43276189

Melavai

.. 92227003

• His own village

• His wife’s village

Page 9: User Study of Nokia 1112 Telugu

• Doesn’t yet have a conceptual understanding of a mobile interface and features

Read Back

INBOX• Some terms are just literally translated.

What is INBOX in telugu???

???

???Notes down a new number immediately and then asks daughter to make entry.

Page 10: User Study of Nokia 1112 Telugu

Read Back

INBOX

SelectCancel

MESSAGES

• Doesn’t read messages since they are in English

Is not inclined to use messaging

Page 11: User Study of Nokia 1112 Telugu

Equals Erase

123

+-x/

• Doesn’t use any other feature like Calculator, Reminder etc