user motivation and knowledge sharing in idea crowdsourcing · crowdsourcing and risk assessment...
TRANSCRIPT
![Page 1: User motivation and knowledge sharing in idea crowdsourcing · Crowdsourcing and risk assessment • A new form of citizen science that provides real-time assessments e.g. of health-related](https://reader034.vdocuments.mx/reader034/viewer/2022042309/5ed6542f7998195daf29d649/html5/thumbnails/1.jpg)
Mikkelin ammattikorkeakoulu / www.mamk.fi Mikkelin ammattikorkeakoulu / www.mamk.fi
User motivation and knowledge sharing in idea crowdsourcing
D.Sc. Miia Kosonen
Mikkeli University of Applied Sciences, Finland
![Page 2: User motivation and knowledge sharing in idea crowdsourcing · Crowdsourcing and risk assessment • A new form of citizen science that provides real-time assessments e.g. of health-related](https://reader034.vdocuments.mx/reader034/viewer/2022042309/5ed6542f7998195daf29d649/html5/thumbnails/2.jpg)
Mikkelin ammattikorkeakoulu / www.mamk.fi Photo by James Cridland, https://www.flickr.com/photos/jamescridland/613445810
There is nothing new in crowd wisdom itself – just in the
way we are now able to connect with each other and
engage in knowledge-based interactions.
![Page 3: User motivation and knowledge sharing in idea crowdsourcing · Crowdsourcing and risk assessment • A new form of citizen science that provides real-time assessments e.g. of health-related](https://reader034.vdocuments.mx/reader034/viewer/2022042309/5ed6542f7998195daf29d649/html5/thumbnails/3.jpg)
Mikkelin ammattikorkeakoulu / www.mamk.fi
Crowd wisdom flourishes, when
• there’s a large enough mass of people to solve the problem
• people have the basic knowledge needed to discuss the problem
• people have the opportunity to work independently around the problem.
![Page 4: User motivation and knowledge sharing in idea crowdsourcing · Crowdsourcing and risk assessment • A new form of citizen science that provides real-time assessments e.g. of health-related](https://reader034.vdocuments.mx/reader034/viewer/2022042309/5ed6542f7998195daf29d649/html5/thumbnails/4.jpg)
Mikkelin ammattikorkeakoulu / www.mamk.fi
OWN PLATFORM
Contest
Event
Community
INTERMEDIARY
Dell IdeaStorm
Nokia
IdeasProject
GrabCAD
IBM Innovation
Jam
Kickstarter
Innopinion
InnoCentive SAPiens
Bombardier
YouRail
Competition
Collaboration
![Page 5: User motivation and knowledge sharing in idea crowdsourcing · Crowdsourcing and risk assessment • A new form of citizen science that provides real-time assessments e.g. of health-related](https://reader034.vdocuments.mx/reader034/viewer/2022042309/5ed6542f7998195daf29d649/html5/thumbnails/5.jpg)
Mikkelin ammattikorkeakoulu / www.mamk.fi
Crowdsourcing and risk assessment
• A new form of citizen science that provides real-time assessments e.g. of health-related exposures. Not ”better” than expert methods, but complementary.
• Supports the collectivization of embodied knowledge inside communities that are affected
• Potential benefits
– Experiences that are unaddressed in expert methods
– Noticing exposures not detected at harmful levels by expert assessors
(McCormick, 2012)
![Page 6: User motivation and knowledge sharing in idea crowdsourcing · Crowdsourcing and risk assessment • A new form of citizen science that provides real-time assessments e.g. of health-related](https://reader034.vdocuments.mx/reader034/viewer/2022042309/5ed6542f7998195daf29d649/html5/thumbnails/6.jpg)
Mikkelin ammattikorkeakoulu / www.mamk.fi
Idea Crowdsourcing
= Designing a certain problem or task to an undefined, large group of people in order to solicit their creative input for solving the problem or improving the situation.
![Page 7: User motivation and knowledge sharing in idea crowdsourcing · Crowdsourcing and risk assessment • A new form of citizen science that provides real-time assessments e.g. of health-related](https://reader034.vdocuments.mx/reader034/viewer/2022042309/5ed6542f7998195daf29d649/html5/thumbnails/7.jpg)
Mikkelin ammattikorkeakoulu / www.mamk.fi
Our survey
What types of benefits do voluntary ideators expect? What motivates them?
![Page 8: User motivation and knowledge sharing in idea crowdsourcing · Crowdsourcing and risk assessment • A new form of citizen science that provides real-time assessments e.g. of health-related](https://reader034.vdocuments.mx/reader034/viewer/2022042309/5ed6542f7998195daf29d649/html5/thumbnails/8.jpg)
Mikkelin ammattikorkeakoulu / www.mamk.fi
Facts from the study
• Conducted by a research team at Lappeenranta University of Technology in 2012, results published 2013-2014
• In collaboration with Nokia IdeasProject: open innovation and brainstorming community around mobile lifestyle and products
• Final effective sample 244 Chinese users
Source: https://pixabay.com/fi/nokia-matkapuhelin-mobil-puhelin-157336/
![Page 9: User motivation and knowledge sharing in idea crowdsourcing · Crowdsourcing and risk assessment • A new form of citizen science that provides real-time assessments e.g. of health-related](https://reader034.vdocuments.mx/reader034/viewer/2022042309/5ed6542f7998195daf29d649/html5/thumbnails/9.jpg)
Mikkelin ammattikorkeakoulu / www.mamk.fi
• ”Build it and customers will come” does not work (Nambisan and Baron, 2009; Füller et al., 2008)
• Any chosen media, tool or platform is not applied for it’s own sake, but users expect some kind of benefit
Uses and Gratifications approach
WHAT’S IN IT FOR ME?
![Page 10: User motivation and knowledge sharing in idea crowdsourcing · Crowdsourcing and risk assessment • A new form of citizen science that provides real-time assessments e.g. of health-related](https://reader034.vdocuments.mx/reader034/viewer/2022042309/5ed6542f7998195daf29d649/html5/thumbnails/10.jpg)
Mikkelin ammattikorkeakoulu / www.mamk.fi
Motivation and Uses & Gratifications
Motivation type Expected benefits (U&G, Katz et al., 1974)
Extrinsic = performing an activity to obtain an outcome from external sources, e.g. reward
Personal integrative – strengthening one’s status, credibility and confidence
Intrinsic = performing an activity for its own sake, e.g. intellectual stimulation
Social integrative – strengthening ties with relevant others, being able to help
Cognitive – getting information, learning new, being able to solve problems
Hedonic benefits – aesthetic or pleasurable experiences, fun, enjoyment
![Page 11: User motivation and knowledge sharing in idea crowdsourcing · Crowdsourcing and risk assessment • A new form of citizen science that provides real-time assessments e.g. of health-related](https://reader034.vdocuments.mx/reader034/viewer/2022042309/5ed6542f7998195daf29d649/html5/thumbnails/11.jpg)
Mikkelin ammattikorkeakoulu / www.mamk.fi
Result 1: Social integrative benefits
The most important motivator/benefit was belonging to a valued community and being able to help others.
![Page 12: User motivation and knowledge sharing in idea crowdsourcing · Crowdsourcing and risk assessment • A new form of citizen science that provides real-time assessments e.g. of health-related](https://reader034.vdocuments.mx/reader034/viewer/2022042309/5ed6542f7998195daf29d649/html5/thumbnails/12.jpg)
Mikkelin ammattikorkeakoulu / www.mamk.fi
Result 2: Learning benefits
Secondly, users participated in order to enhance their knowledge of products and services, and to obtain solutions to problems.
![Page 13: User motivation and knowledge sharing in idea crowdsourcing · Crowdsourcing and risk assessment • A new form of citizen science that provides real-time assessments e.g. of health-related](https://reader034.vdocuments.mx/reader034/viewer/2022042309/5ed6542f7998195daf29d649/html5/thumbnails/13.jpg)
Mikkelin ammattikorkeakoulu / www.mamk.fi
Implications: Resourcing, Reworking, Rewarding
Consider what types of benefits does your crowd expect and invest in community building – ideation does not take place automatically.
Nurture community-level knowledge interactions: allow mutual support and processing ideas, not just ”submitting” them once.
![Page 14: User motivation and knowledge sharing in idea crowdsourcing · Crowdsourcing and risk assessment • A new form of citizen science that provides real-time assessments e.g. of health-related](https://reader034.vdocuments.mx/reader034/viewer/2022042309/5ed6542f7998195daf29d649/html5/thumbnails/14.jpg)
Mikkelin ammattikorkeakoulu / www.mamk.fi
Implications: Resourcing, Reworking, Rewarding
”We were astonished by the fact how much time the most enthusiastic users spend daily in IdeasProject.” - Community management team, background interview
In case of well-established brands, users may value and expect recognition from the hosting organization more than material rewards. Identify your valuable contributors and highlight their achievements.
![Page 15: User motivation and knowledge sharing in idea crowdsourcing · Crowdsourcing and risk assessment • A new form of citizen science that provides real-time assessments e.g. of health-related](https://reader034.vdocuments.mx/reader034/viewer/2022042309/5ed6542f7998195daf29d649/html5/thumbnails/15.jpg)
Mikkelin ammattikorkeakoulu / www.mamk.fi Mikkelin ammattikorkeakoulu / www.mamk.fi
THANK YOU!
Twitter: @MiiaKosonen
fi.linkedin.com/in/miiakosonen