user involvement 27th may 09
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User Involvement GroupUser Involvement Group Wednesday May 27thWednesday May 27th
Mark Ellis
Senior Producer
sounddelivery
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A bit about meA bit about me 9 years at the BBC
BBC Southern Counties Radio
BBC Special Features UnitBBC Radio Cambridgeshire
1 year (ish) at LBCNightly News
Jenny Éclair
2 and a half years at sounddeliverypodcast & video production
bespoke communications campaignstraining workshops and events
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Today’s AgendaToday’s Agenda An overview of the changing media climate
The what, the why, the how of current web tools – breaking them down to really understand how they can involve service users
Case studies and examples of good practice
Social Media on a budget– but you don’t need a huge budget to be encouraging users to engage
Applications – how can use the tools to give people a voice, have their say, feedback within an organisation but also perhaps to change media perceptions too.
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Who are your service users?Who are your service users?
Is it me?
Or is it me?
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is really just a label for the way the internet looks today
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Immigrants vs. NativesImmigrants vs. Natives
Purposeful Search Manage Updates
Automatic (and will be mobile)
Networks The brand of me Media channel
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The Long TailThe Long Tail
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Social Media toolsSocial Media tools
What’s a blog? What’s twitter? What's an RSS feed? What’s a social network? What’s a podcast? What’s a wiki? What’s social bookmarking?
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So how can a blog
work for you?
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Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs.
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http://twitter.com/stephenfry
http://twitter.com/Wossy
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Conversations Dialogue Updates Micro-blogging
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What’s a wiki?What’s a wiki?
a Wiki is a type of website that allows the visitors to add, remove, and sometimes edit the available content. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring.
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What is social bookmarking?What is social bookmarking?
store, tag and share links across the internet.
share links with friends… and people with similar interests.
access links from any computer.
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BenefitsBenefits
Makes information manageable Makes information portable – you can
access your bookmarks anywhere Connects your information and you to
others You can involve others in your research-
project management
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ConsiderationsConsiderations
Must agree to tags Can’t stop people tagging your content –
even stuff you don’t want associated with you
Bookmarks can go out of date
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deliciousdelicious
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Case StudiesCase Studies
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Impact of bloggingImpact of blogging
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Provide support, advice and information for families with disabled children, no matter what their condition or disability.
Mission and Purpose
Remove the barriers imposed by society which prevent families with disabled children achieving their full potential, and to empower these families to live the lives they want to lead.
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Using social mediaUsing social media
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Using social mediaUsing social mediaUsing social mediaUsing social media
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Using social mediaUsing social mediaUsing social mediaUsing social mediaUsing social mediaUsing social mediaUsing social mediaUsing social media
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Using social mediaUsing social media
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Patients and carers can find out what other people think of local hospitals, hospices and mental health services.
And lots of people share the story of what happened to them or their family when they were ill.
Most important of all patients and carers can tell it like it is - patients and carers know what the service was like and come up with lots of great ideas about how it could be better.
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Does Patient Opinion Does Patient Opinion make any difference?make any difference?
Improving maternity care information at Northampton Checking on ward cleaning at Rotherham A meeting, arranged by Patient Opinion, changes things
for the better at Rotherham Improving infection control in Portsmouth
Raising awareness about dementia in Northampton Nursing staff retrained at Bolton, after a painful injection Patients will be shown more consideration during MRIs
at Hull Infirmary Long wait for postmortem leads to appointment of
Bereavement Manager
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Social reporter training Blogging Interviewing Podcasting
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Writing a blogWriting a blog
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Pictures from the trainingPictures from the training
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PodcastsPodcasts
My Brixton
Emma’s interview with David Lucas
http://www.museumoflondon.org.uk/English/EventsExhibitions/Community/BrixtonRiots/
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Break timeBreak time
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Social Media on a budgetSocial Media on a budget
Podcasting Blogs Video Social Networks
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Podcasts to discussPodcasts to discuss
Daniel’s story
Liam’s first holiday
Homeless at Christmas
Rebecca’s housing estate
A prisoner’s tale
Tony Robinson and Alzheimer’s Society
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Digital Storytelling Digital Storytelling Audio SlideshowsAudio Slideshows
http://www.msf.org.uk/media/Slideshows/Audio/myanmar_cyclone/index.html
http://www.christianaid.org.uk/emergencies/past/tsunami/slideshow.aspxhttp://society.guardian.co.uk/flash/page/0,,2213612,00.html
http://www.careinternational.org.uk/?lid=11789
http://www.irishtimes.com/indepth/slideshows/congo-
displacement/
http://www.ft.com/cms/s/0/603c9e3a-c05e-11dd-9559-000077b07658.html
http://www.youtube.com/watch?v=sQ58VDaMPyQ
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VideoVideo
Flip camera Range in price from £70 - £150
(on Amazon)
Kodak Zi6£85 – 112 (Amazon.co.uk)
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Some examplesSome examples
http://digitalengagement.org/ http://www.podnosh.com/blog/
2009/04/02/simon-berry-bob-geldof-colalife-the-pope-and-condoms/
http://www.bbc.co.uk/videonation/articles/u/uk_hannah.shtml
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So how can audio/video
be used to engage with
your stakeholders?
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Email/web groupsEmail/web groups
Google groups Yahoo groups
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Social NetworksSocial Networks
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Niche social networksNiche social networks
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Closed v Open social networksClosed v Open social networks
You can set up your own network for your community or group by using free networks like:
www.ning.com www.webjam.com www.wetpaint.com www.multiply.com
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So how can social networks
work for you and your
stakeholders?
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Other places for your contentOther places for your contentStart ListeningStart ListeningLocal MediaLocal Media
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So is Web 2.0 for you or not? So is Web 2.0 for you or not?
YES
You want to express the human voice of your organisation
You want to enable easy ways for people to share knowledge and information
Open source thinking - willing to share ideas in progress and let others join in and help it
Can deal with the messiness
You already have the basics covered.
Costs
Source: Designing for Civil Society
NO
You are obsessively controlling Your organization is not ready for
some changes in how you work
Your audience is not online
Everything must be vetted by central authority
Your aims are written in stone, not electricity
You aren't prepared to assist people
in learning a new skill and the time to make it an organizational habit.
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Tips for creating powerful contentTips for creating powerful content
Listen to podcasts, audio content, read blogs, explore social networking sites, watch vodcasts, read wikis – see what “the competition” is doing
Involve your staff, supporters, clients - get their opinions & ideas, find out how they want to be communicated with.
Be yourself - don’t try and copy what’s already out there. Be innovative.
Share the responsibility – ask team members what they would like to do.
Explore how incorporating a social media strategy start slowly and build up content.
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THANKYOU!THANKYOU!
www.sounddelivery.org.uk
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