user experience (ux) foundations - .human factors international user experience (ux) foundations
Post on 19-Aug-2018
Embed Size (px)
Human FactorsI n te rna t i ona l
User Experience (UX)Foundations
Core Insights, Models, and Research Findings
Course overview User Experience (UX) Foundations 2
Why UX Foundations?This course provides participants a research-basedand practical understanding of the foundationalmodels and insights essential to the UX field. Youwill learn that you dont see the way you think yousee. You dont make decisions the way you think youdecide. You dont remember things the way youthink you recall. And you dont move the way youbelieve you move. Without this foundation, you willdesign based on common sense...which is oftenwrong.
Understanding human vision, intellect, memory, andmotor function is the baseline upon which everyskilled UX professional should build their career; weshow clearly how each idea applies directly todesign decisions. This course will help you buildcredibility and improve your results by giving youthe knowledge required to present your ideas froma research-based point of view.
Who should attendUsability practitioners, website/intranet developers,application developers, interface designers, andproject managers, with the desire to explore andapply scientific usability research to their practicaldaily work.
What youll learnWe asked our top UX consultants which researchfindings and models they found most useful in theirdaily practice. Some findings were new, and the old-est went back to 1908. Taken together, they requirea real shift in your understanding of how peoplefunction, and therefore a real shiff in how youdesign. These are the foundational models of the UXprofessional, and they will carry you forward as youcontinue to learn about the field.
Learn the key research and models defining Vision Intellectual processing Memory Motor control
Also learn about Managing individual differences Understanding new research
What you get A comprehensive student manual Quick reference job aids
Recommended prerequisitesThere are no prerequisites to attend this course
User Experience (UX) FoundationsCore Insights, Models, and Research Findings
Course overview User Experience (UX) Foundations 3
Professional UX practitioners aredifferentiated by a correct under-standing of human informationprocessing science, including how toapply that understanding to solvingdesign problems.
In starting your professional journey,we will share the most critical andfrequently used models that underliebest practices and solid decisions.
This course provides the rightfoundation for your expertise andcareer growth.
Course ObjectivesParticipants learn:
How good user experience design is dependent on ascientific understanding of how people function
How the key research-based models, insights, andprinciples in the UX field impact design. Thisincludes aspects of human Vision Intellect Memory Motor control
Various methods that directly apply these models,insights, and principles to design of interactiveapplications
Variation in users that impact design
Understand the challenges of survey design Individual differences Disability Cultural differences
Sources of research and insights forUX professionals
How to tell if you can believe the research
Pathways to excellence in the UX profession
Eric SchafferPhD, CPE, CUA, CXACEO and FounderHuman Factors International
Course overview User Experience (UX) Foundations 4
1 Understanding user experienceA panoramic overview of UX
History Core of the field Objectives ROI Methods Institutionalization
2 VisualYou do not see the way you THINK you see
It is NOT like a camera Visual link analysis Wiggly things are distracting Objects are inferred and distance is relative
3 IntellectualYou do not make decisions the way you THINK you do
No, you cant do three things at once(and neither can your user)
Design for human speed Using signal detection theory Design for arousal and stress
4MemoryYou do not remember the way you THINK you do
It is NOT like a tape recorder Design so that they dont have to remember Helping users remember Engineering schemata The power of expectation and bubbles
5 MotorYou do not move the way you THINK you do
No, your movement is not always voluntary andunder conscious control
But how can you walk and talk at the same time? Motor programs Movement speed Train wrecks with proactive inhibition Designing for biomechanics and anthropometry
6 Know thy userDesigning for users, not yourself
What are things you need to know about your user?(Free dinner for two if you can add to our list!)
Accessibility is not just about vision and making Jawswork
Careful! the icons you choose may have varied mean-ings around the world.
Course overview User Experience (UX) Foundations 5
7 ResearchYou need to read the research literature, but youneed to KNOW what to believe
Sources Can you believe it? Lies, damn lies, and statistics
8 SummaryEvery successful journey needs a roadmap
Options for learning more Professional level courses Certifications A lifetime of achievement Register now!
Our Guarantee of Your SatisfactionHuman Factors International, Inc. intends that allparticipants will benefit from the seminar. We offer thebest possible training in this field. If at any time duringthe first day of the course a participant notifies theinstructor of his or her desire to withdraw, he or shemay leave and receive a full refund. There is absolute-ly no risk to the participants or their companies.
User-Centered Analysisand Conceptual Design
HOW TO DO USER INTERVIEWS AND SURVEYS,GETTING FROM TASK ANALYSIS TO CONCEPTUAL DESIGN
Human FactorsI n te rna t i ona l
User-CenteredAnalysis and Conceptual Design
Course overview User-centered Anaylsis and Conceptual Design 2
Why take this course?User-centered analysis provides the basis for design-ing software that makes sense to your users. Useproven, objective datagathering techniques to devel-op a clear understanding of who your users are andhow they will approach your Web site or application.
Create effective, usable interfacesthe first time.This seminar walks you through HFIs process forcollecting and analyzing relevant user and task data,and for developing a conceptual architecture fordesign. Alternating between explanation, discussion,and hands-on exercises, the course offers partici-pants the tools and confidence necessary to planand conduct effective user-centered analysis.
What youll learn user profiling data gathering task analysis transitioning to design
General Course InformationWhat You Get A comprehensive student manual A student exercise book The benefit of a wealth of knowledge and
experience in software usability engineering
Who Should AttendWeb and application designers, system analysts,software engineers, information architects, experi-ence designers, and documentation specialists.Anyone involved in the development of interfacesor interface requirements.
PrerequisitesThere are no prerequisites to attend this course
Course overview User-centered Anaylsis and Conceptual Design 3
Understanding the users, theirexpectations, and workflows, is atthe heart of intuitive interface design.Its what user-centered design is allabout. In this course youll learnefficient and effective methods toquickly get the user data you needfor design.
Course ObjectivesParticipants will learn to:
Develop a design strategy
Create user profiles, personas and scenarios
Develop meaningful interview questions
Carry out effective interviews
Understand the challenges of survey design
Analyze task flow
Understand and identify primary nouns
Develop user-driven information architecture
Engage in user-centered task/tool redesign
Mary M. MichaelsBFA, MBA, CUA, CXAGlobal Director of TrainingEvolution, Certification, &Strategic Advisor
Course overview User-Centered Anaylsis and Conceptual Design 4
1 Introduction to UCA Mental models Knowing how the user works Which UCA steps to perform Obstacles of user-centered analysis ROIjustifying the right processExercise: Evaluate task flowExercise: Calculate ROI
2 Creating a Design Strategy Components of a design strategy Site strategy drives design strategy Where to get strategy information Mining existing documentation Working with brand objectivesExercise: Develop a design strategy
Uncovering the usersconceptual model
3 Profiles and Personas The value of profiles and personas User profiles Task profiles Environment profiles PersonasExercise: Develop user profilesExercise: Develop high-level task / content listExercise: Create task prioritization diagramExercise: Create environmental profileExercise: Develop personas
4 Field Studies Data gathering methods Choosing the right method Elements of the field interview Developing good interview questions Good and bad interview technique Conducting a user observationExercise: Write interview questionsExercise: Conduct interviews
5 Complementary DataGathering Methods
Value of complementary methods Focus groups User group meetings and usability roundtables Facilitated workshops and JAD sessions Using surveys and other indirect methods Online surveys Using multiple methodsExercise: Create online surveyExercise: Choose the best data gathering method to use
Deriving the user experience model
6 Scenario and Task Analysis The power of a scenario Sc