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  • Human FactorsI n te rna t i ona l

    User Experience (UX)Foundations

    Core Insights, Models, and Research Findings

    day course

  • Course overview User Experience (UX) Foundations 2

    Why UX Foundations?This course provides participants a research-basedand practical understanding of the foundationalmodels and insights essential to the UX field. Youwill learn that you dont see the way you think yousee. You dont make decisions the way you think youdecide. You dont remember things the way youthink you recall. And you dont move the way youbelieve you move. Without this foundation, you willdesign based on common sense...which is oftenwrong.

    Understanding human vision, intellect, memory, andmotor function is the baseline upon which everyskilled UX professional should build their career; weshow clearly how each idea applies directly todesign decisions. This course will help you buildcredibility and improve your results by giving youthe knowledge required to present your ideas froma research-based point of view.

    Who should attendUsability practitioners, website/intranet developers,application developers, interface designers, andproject managers, with the desire to explore andapply scientific usability research to their practicaldaily work.

    What youll learnWe asked our top UX consultants which researchfindings and models they found most useful in theirdaily practice. Some findings were new, and the old-est went back to 1908. Taken together, they requirea real shift in your understanding of how peoplefunction, and therefore a real shiff in how youdesign. These are the foundational models of the UXprofessional, and they will carry you forward as youcontinue to learn about the field.

    Learn the key research and models defining Vision Intellectual processing Memory Motor control

    Also learn about Managing individual differences Understanding new research

    What you get A comprehensive student manual Quick reference job aids

    Recommended prerequisitesThere are no prerequisites to attend this course

    User Experience (UX) FoundationsCore Insights, Models, and Research Findings

  • Course overview User Experience (UX) Foundations 3

    Professional UX practitioners aredifferentiated by a correct under-standing of human informationprocessing science, including how toapply that understanding to solvingdesign problems.

    In starting your professional journey,we will share the most critical andfrequently used models that underliebest practices and solid decisions.

    This course provides the rightfoundation for your expertise andcareer growth.

    Course ObjectivesParticipants learn:

    How good user experience design is dependent on ascientific understanding of how people function

    How the key research-based models, insights, andprinciples in the UX field impact design. Thisincludes aspects of human Vision Intellect Memory Motor control

    Various methods that directly apply these models,insights, and principles to design of interactiveapplications

    Variation in users that impact design

    Understand the challenges of survey design Individual differences Disability Cultural differences

    Sources of research and insights forUX professionals

    How to tell if you can believe the research

    Pathways to excellence in the UX profession

    Eric SchafferPhD, CPE, CUA, CXACEO and FounderHuman Factors International

  • Course overview User Experience (UX) Foundations 4

    1 Understanding user experienceA panoramic overview of UX

    History Core of the field Objectives ROI Methods Institutionalization

    2 VisualYou do not see the way you THINK you see

    It is NOT like a camera Visual link analysis Wiggly things are distracting Objects are inferred and distance is relative

    3 IntellectualYou do not make decisions the way you THINK you do

    No, you cant do three things at once(and neither can your user)

    Design for human speed Using signal detection theory Design for arousal and stress

    4MemoryYou do not remember the way you THINK you do

    It is NOT like a tape recorder Design so that they dont have to remember Helping users remember Engineering schemata The power of expectation and bubbles

    5 MotorYou do not move the way you THINK you do

    No, your movement is not always voluntary andunder conscious control

    But how can you walk and talk at the same time? Motor programs Movement speed Train wrecks with proactive inhibition Designing for biomechanics and anthropometry

    6 Know thy userDesigning for users, not yourself

    What are things you need to know about your user?(Free dinner for two if you can add to our list!)

    Accessibility is not just about vision and making Jawswork

    Careful! the icons you choose may have varied mean-ings around the world.

    Course Outline

  • Course overview User Experience (UX) Foundations 5

    7 ResearchYou need to read the research literature, but youneed to KNOW what to believe

    Sources Can you believe it? Lies, damn lies, and statistics

    8 SummaryEvery successful journey needs a roadmap

    Options for learning more Professional level courses Certifications A lifetime of achievement Register now!

    Our Guarantee of Your SatisfactionHuman Factors International, Inc. intends that allparticipants will benefit from the seminar. We offer thebest possible training in this field. If at any time duringthe first day of the course a participant notifies theinstructor of his or her desire to withdraw, he or shemay leave and receive a full refund. There is absolute-ly no risk to the participants or their companies.

    Course Outline

  • day course

    User-Centered Analysisand Conceptual Design


    Human FactorsI n te rna t i ona l

  • User-CenteredAnalysis and Conceptual Design

    Course overview User-centered Anaylsis and Conceptual Design 2

    Why take this course?User-centered analysis provides the basis for design-ing software that makes sense to your users. Useproven, objective datagathering techniques to devel-op a clear understanding of who your users are andhow they will approach your Web site or application.

    Create effective, usable interfacesthe first time.This seminar walks you through HFIs process forcollecting and analyzing relevant user and task data,and for developing a conceptual architecture fordesign. Alternating between explanation, discussion,and hands-on exercises, the course offers partici-pants the tools and confidence necessary to planand conduct effective user-centered analysis.

    What youll learn user profiling data gathering task analysis transitioning to design

    General Course InformationWhat You Get A comprehensive student manual A student exercise book The benefit of a wealth of knowledge and

    experience in software usability engineering

    Who Should AttendWeb and application designers, system analysts,software engineers, information architects, experi-ence designers, and documentation specialists.Anyone involved in the development of interfacesor interface requirements.

    PrerequisitesThere are no prerequisites to attend this course

  • Course overview User-centered Anaylsis and Conceptual Design 3

    Understanding the users, theirexpectations, and workflows, is atthe heart of intuitive interface design.Its what user-centered design is allabout. In this course youll learnefficient and effective methods toquickly get the user data you needfor design.

    Course ObjectivesParticipants will learn to:

    Develop a design strategy

    Create user profiles, personas and scenarios

    Develop meaningful interview questions

    Carry out effective interviews

    Understand the challenges of survey design

    Analyze task flow

    Understand and identify primary nouns

    Develop user-driven information architecture

    Engage in user-centered task/tool redesign

    Mary M. MichaelsBFA, MBA, CUA, CXAGlobal Director of TrainingEvolution, Certification, &Strategic Advisor

  • Course overview User-Centered Anaylsis and Conceptual Design 4


    1 Introduction to UCA Mental models Knowing how the user works Which UCA steps to perform Obstacles of user-centered analysis ROIjustifying the right processExercise: Evaluate task flowExercise: Calculate ROI

    2 Creating a Design Strategy Components of a design strategy Site strategy drives design strategy Where to get strategy information Mining existing documentation Working with brand objectivesExercise: Develop a design strategy

    Uncovering the usersconceptual model

    3 Profiles and Personas The value of profiles and personas User profiles Task profiles Environment profiles PersonasExercise: Develop user profilesExercise: Develop high-level task / content listExercise: Create task prioritization diagramExercise: Create environmental profileExercise: Develop personas

    4 Field Studies Data gathering methods Choosing the right method Elements of the field interview Developing good interview questions Good and bad interview technique Conducting a user observationExercise: Write interview questionsExercise: Conduct interviews

    5 Complementary DataGathering Methods

    Value of complementary methods Focus groups User group meetings and usability roundtables Facilitated workshops and JAD sessions Using surveys and other indirect methods Online surveys Using multiple methodsExercise: Create online surveyExercise: Choose the best data gathering method to use

    Deriving the user experience model

    6 Scenario and Task Analysis The power of a scenario Sc